advertising gets you the back page. publicity gets you the cover

Advertising gets you the back page. Public Relations gets you the cover.

Advertising gets you the back page.

Publicity gets you the cover.

1WHAT IS PUBLICITY?Publicity is providing an implied endorsement through media coverage of a company, a product, or an event. Publicity can be used to build or create an image or perception.

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R.S.V.P. & ASSOCIATES:We are a full service national public relations firm specializing in event organization and coordination, promotion implementation, community relations and publicity placement for hospitality and restaurant businesses.3MEET RHONDALaunched R.S.V.P. & Associates as a national PR firm in 1988.25 years of industry experience.She is the conductor behind the orchestration of R.S.V.P.s work.She loves the exhilarating feeling from creating and implementing cutting edge public relations portfolios, parties, philanthropic events and media plans.

RHONDA S. VERONANational Client Success:

MEET SUSANNA10 years of PR industry experienceBased in Chicago, IL Boots on the streetFocus in media relations, event planning, social mediaLOVES to work with food clients Passion for foodExperience: Vienna Beef, Batter Blaster Pancakes CHINET, Woodland Foods

SUSANNA KALNESStrong track record for securing media: ABCNBCFOXWGNChicago TribuneChicago Sun-TimesDaily HeraldMany suburban newspapers

Crain's Chicago BusinessCSEric & Kathy Show (WTXM-FM)WGN-AMAssociated Press Today Show

THE R.S.V.P. DIFFERENCE:Big enough to deliver, small enough to careR.S.V.P.s President Rhonda S. Verona personally handles and gives every project a wow factor. R.S.V.P.s proprietary contacts are second to none, in fact both the media and clients recommend us!At R.S.V.P. the decision process is immediate; there are no layers.R.S.V.P. takes ideas to the next level with a creative flair to achieve exposure.Our event ideas are unparalleled.R.S.V.P. will make every untold story newsworthy!We handle all publicity quickly and ensure every event is long lasting.R.S.V.P. never stops with just one news story. We move our clients story from one media outlet and angle to another.8BRIDGING THE GAP:We create bottom line promotions that delivers the message and stimulates new guests for Culvers . R.S.V.P. designs and implements creative ways to bridge the gap between the Culvers brand advertising and its target audience to match publicity and promotional messaging.PUBLIC RELATIONS PROGRAMS = PUBLICITY: Eye-catching press releasesThought-provoking and newsworthy media alertsUnique publicity plansUnparalleled media contacts and follow- up News that translates to results

WHAT ARE THE GOALS OF PUBLIC RELATIONS FOR CULVERS?Generate free exposureStrengthen credibilityIncrease awareness and build loyal and frequent guestsEnhance community involvementCreate credibility by media recommendationsProvide a long lasting image for years to come11CREATE INTEREST THROUGH MEANINGFUL PRESS RESULTING IN MORE GUESTSThrough: EXPOSURE! EXPOSURE!andmore EXPOSURE!12HOW WE WORK: We immerse ourselves in a bank of facts about you. We learn your business, then create strategies and goals to build a stellar public relations program. 13WHY YOU NEED US:We know what it takes to reach your audience.

Our experienced professionals have extensive media contacts gained through years of planning and implementation.

Well establish an understanding of your business and the goals youve set, then communicate them to the media in a compelling and exciting fashion.

We pride ourselves on our ability to create, plan and execute public relations campaigns that drive results beyond the expectations of our clients. 14

MEDIA POWER!R.S.V.P. WILL GENERATE EXPOSURE INTHE MEDIA:TelevisionRadioNewspapersMagazinesOnline

15BROADCAST MEDIA EXPERIENCEABCWindy City Live / WCL WeekendsABC7 News This MorningABC News Saturday MorningABC7 News at 11 AMHungry HoundWGNWGN Morning News /WGN WeekendMidday Lunch BreakChicagos Best (Food) People to People

NBCNBC5 News at NoonNBC5 News Saturday MorningCLTV Morning NewsMidday NewsFOXGood Day ChicagoDeal of the DayFox News at Noon

PRINT AND RADIO MEDIA OUTLETS Chicago TribuneChicago Sun-TimesDaily HeraldPioneer Press West SuburbanTime Out ChicagoBugle RedEyeChicagoland neighborhood newspapers

WTMX-FM -Eric & Kathy ShowWJMK-FM -Dave FogelWXRT-FM -Lin BrehmerWUSN-FM-Lisa Dent & Ramblin RayWBEZ-FM-The Morning ShiftWGN-AM-The Nick Digilio ShowWLS-AM-Roe Conn ShowMany More!Success for Culvers Arizona

And Many More!

Retailers cue up for Cupid

Pulling Corks and Forks

Statistics Tell the Story!THIS YEAR$4,600.00 donated LAST YEAR$10,000.00 donated

ABC 15 Live Segment of PCHs TelethonCulvers Owners: Joe Libman and Jason Kveton were interviewed by Brandon Hamilton and Connie Colla for their donation of $10,000.00.

Success for Vienna Beef Chicago

Success for Batter Blaster Pancakes

Pancake Ryan Gosling

Misericordia Candy DaysApril 26th-27th Plan

Honor FlightsMay 21st

PlanCross Town Custards CUBS vs. WHITE SOXMay 27th, 28th, 29th, 30th

Plan September Misericordia Month September 8th Family Fest

Plan

Chicagoland Celebrities Create their very own Culvers Concrete Mixer for Charity!

Now is the time to give Chicagoland the Scoop!

Culvers scoop that is