advertising gets you the back page. publicity gets you the cover
DESCRIPTION
Advertising gets you the back page. Publicity gets you the cover. WHAT IS PUBLICITY?. Publicity is providing an implied endorsement through media coverage of a company, a product, or an event. Publicity can be used to build or create an image or perception. R.S.V.P. & ASSOCIATES:. - PowerPoint PPT PresentationTRANSCRIPT
Advertising gets you the back page.
Publicity gets you the cover.
WHAT IS PUBLICITY?
Publicity is providing an implied endorsement through media coverage of a company, a product, or an event. Publicity can be used to build or create an image or perception.
R.S.V.P. & ASSOCIATES:
We are a full service national public relations firm specializing in event organization and coordination, promotion implementation, community relations and publicity placement for hospitality and restaurant businesses.
MEET RHONDA
Launched R.S.V.P. & Associates as a national PR firm in 1988.
25 years of industry experience. She is the conductor behind the
orchestration of R.S.V.P.’s work. She loves the exhilarating feeling
from creating and implementing cutting edge public relations portfolios, parties, philanthropic events and media plans.
MEET SUSANNA 10 years of PR industry
experience Based in Chicago, IL –
Boots on the street Focus in media relations,
event planning, social media LOVES to work with food
clients Passion for food Experience: Vienna Beef,
Batter Blaster Pancakes CHINET, Woodland Foods
SUSANNA KALNES Strong track record for securing media:
ABCNBCFOXWGNChicago TribuneChicago Sun-TimesDaily HeraldMany suburban
newspapers
Crain's Chicago
BusinessCSEric & Kathy Show
(WTXM-FM)WGN-AMAssociated Press Today Show
THE R.S.V.P. DIFFERENCE:“Big enough to deliver, small enough to care”
R.S.V.P.’s President Rhonda S. Verona personally handles and gives every project a “wow” factor.
R.S.V.P.’s proprietary contacts are second to none, in fact both the media and clients recommend us!
At R.S.V.P. the decision process is immediate; there are no layers. R.S.V.P. takes ideas to the next level with a creative flair to
achieve exposure. Our event ideas are unparalleled. R.S.V.P. will make every untold story newsworthy! We handle all publicity quickly and ensure every event is long
lasting. R.S.V.P. never stops with just one news story. We move our
clients story from one media outlet and angle to another.
BRIDGING THE GAP:
We create bottom line promotions that delivers the message and stimulates new guests for Culver’s . R.S.V.P. designs and implements creative ways to bridge the gap between the Culver’s brand advertising and its target audience to match publicity and promotional messaging.
PUBLIC RELATIONS PROGRAMS =
PUBLICITY:
Eye-catching press releases Thought-provoking and newsworthy
media alerts Unique publicity plans Unparalleled media contacts and follow- up News that translates to results
WHAT ARE THE GOALS OF PUBLIC RELATIONS FOR CULVER’S?
Generate free exposure Strengthen credibility Increase awareness and build loyal and frequent guests Enhance community involvement Create credibility by media recommendations Provide a long lasting image for years to come
CREATE INTEREST THROUGH MEANINGFUL PRESS
RESULTING IN MORE GUESTS
Through: EXPOSURE! EXPOSURE!andmore EXPOSURE!
HOW WE WORK:
We immerse ourselves in a bank of facts about you. We learn your business, then create strategies and goals to build a stellar public relations program.
WHY YOU NEED US: We know what it takes to reach your audience.
Our experienced professionals have extensive media contacts gained through years of planning and implementation.
We’ll establish an understanding of your business and the goals you’ve set, then communicate them to the media in a compelling and exciting fashion.
We pride ourselves on our ability to create, plan and execute public relations campaigns that drive results beyond the expectations of our clients.
MEDIA POWER!R.S.V.P. WILL GENERATE EXPOSURE IN
THE MEDIA:
Television Radio Newspapers Magazines Online
BROADCAST MEDIA EXPERIENCE ABC
Windy City Live / WCL Weekends ABC7 News This Morning ABC News Saturday Morning ABC7 News at 11 AM Hungry Hound
WGN WGN Morning News /WGN
Weekend Midday Lunch Break Chicago’s Best (Food) People to People
NBC NBC5 News at Noon NBC5 News Saturday Morning
CLTV Morning News Midday News
FOX Good Day Chicago Deal of the Day Fox News at Noon
PRINT AND RADIO MEDIA OUTLETS
Chicago Tribune Chicago Sun-Times Daily Herald Pioneer Press West Suburban Time Out Chicago Bugle RedEye Chicagoland neighborhood
newspapers
WTMX-FM - Eric & Kathy Show WJMK-FM - Dave Fogel WXRT-FM - Lin Brehmer WUSN-FM- Lisa Dent & Ramblin’ Ray WBEZ-FM- The Morning Shift WGN-AM- The Nick Digilio Show WLS-AM- Roe Conn Show Many More!
Success for Culver’s Arizona
And Many More!
Retailers cue up for Cupid
Pulling Corks and Forks
Statistics Tell the Story!THIS YEAR
$4,600.00 donated LAST YEAR
$10,000.00 donated
ABC 15 Live Segment of PCH’s TelethonCulver’s Owners: Joe Libman and Jason Kveton were
interviewed by Brandon Hamilton and Connie Colla for their donation of $10,000.00.
Success for Vienna Beef Chicago
Success for Batter Blaster Pancakes
Pancake Ryan Gosling
Misericordia Candy DaysApril 26th-27th
Plan
Honor FlightsMay 21st
Plan
Cross Town Custards CUBS vs. WHITE SOX
May 27th, 28th, 29th, 30th
Plan
September Misericordia Month September 8th Family Fest
Plan
Chicagoland Celebrities Create their very own Culver’s
Concrete Mixer for Charity!
Now is the time to give Chicagoland the Scoop!
Culver’s scoop that is…