advertising in humanistic psychology

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Humanistic psychology Martin Bláha Student number: 575298 Brand psychology

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Page 1: Advertising in humanistic psychology

Humanistic psychology

Martin BláhaStudent number: 575298

Brand psychology

Page 2: Advertising in humanistic psychology

Pyramid of needs - Maslow

Page 3: Advertising in humanistic psychology

Ego needs - Starbucks• https://www.youtube.com/watch?v=mmy1EdQ9YRc• When we drink the Starbucks coffee, we will succeed.• We will have a high ego, fulfill your dreams, we´ll get respect from

others.• Confidence, achievement • For me this also applies – in Czech the Starbucks coffee is quite

expensive than a „normally“ café.• So when I drink this coffee, It´s flattering for my ego → because I have

the money for this expensive drink and I feel confidence.

Page 4: Advertising in humanistic psychology

Social needs - Kofola• „When words are not enough, love will help“• https://www.youtube.com/watch?v=jwppIq5ci1s

Page 5: Advertising in humanistic psychology

Kofola• For me the Kofola feeds my social needs• I drink the Kofola beverage with my friends• The Kofola drink is „social connector“• Its the same like a beer, but better, because we don´t need drink any

alcohol

Page 6: Advertising in humanistic psychology

Thank you for your attention.