advertising information rate card #23 mechanical requirements · mechanical requirements ... topics...
TRANSCRIPT
CONTACT INFO
MECHANICAL REQUIREMENTS
• Trim Size: 8” wide x 10 7/8” deep
• Keep live matter 3/8” from trim
• Binding Method: Perfect bound
• Printing Process: Web offset on publication-grade coated stock
Advertising rates are based upon the number of insertions used within the calendaryear, whether units are the same or of varying sizes.
POSITIONSPremium Position Charge — 15% of earned B/W rate. Premium position charges for cover pages are as follows: cover 2 is 25% of earned B/W rate, cover 3 is 15% of earned B/W rate and cover 4 is 50% of earned B/W rate. Orders specifying positions without including premium charge will be accepted, but position cannotbe guaranteed.
COMBINED FREQUENCY DISCOUNTAdvertising in Optometric Management may be combined with insertions inother PentaVision publications to earn greatest frequency discounts.
INSERTS AND BUSINESS REPLY CARDSSupplied inserts for binding will be billed at earned b/w rate times the number ofpages; no bind-in charge. Business reply cards are to be supplied by advertiser andmust accompany at least one full page of advertising. Tip-in, if required: $2,000.Contact the Production Manager on all inserts prior to issuing insertion orders formanufacturing requirements, quantity and shipping instructions.
ADVERTISING DIMENSIONS
15 1 / 2" x 10 1 /8"7 3 /8" x 10 1 /8"4 1/2" x 10"7" x 4 7 / 8"3 3 / 8" x 10"7 3/ 8" x 3"2 1/ 4" x 10"4 1/2" x 4 7 / 8"3 3/8" x 4 7 / 8"
16 1 / 2" x 11 1 / 8"8 3 / 8" x 11 1 / 8"5 1 / 8" x 11 1 / 8"8 1 / 4" x 5 1 / 2"4 1 / 8" x 11 1 / 8"
Live Area - width x depth Bleed - width x depth
2-Page SpreadFull Page2/3 Page1 /2 Page, Horizontal1/2 Page, Vertical1/3 Page, Horizontal 1/3 Page, Vertical1/3 Page, Square1/4 Page, Square
Spread 18,940 18,330 17,810 17,130 16,820 16440 16,010
Full Page 9,750 9,450 9,190 8,820 8,680 8,470 8,270
1/2 Page 7,070 6,780 6,620 6,420 6,300 6,170 6,030
1/3 Page 6,140 5,920 5,730 5,570 5,460 5,360 5,290
1/4 Page 5,360 5,260 5,150 5,010 4,900 4,800 4,690
Fifth Color Matched or Metallic - Spread $4,250, Page $2,430
Spread 13,740 13,170 12,620 12,040 11,740 11,360 10,920
Full Page 6,880 6,560 6,310 6,010 5,860 5,650 5,450
1/2 Page 4,180 3,910 3,750 3,590 3,470 3,320 3,200
1/3 Page 3,260 3,050 2,860 2,740 2,640 2,520 2,460
1/4 Page 2,450 2,380 2,270 2,170 2,080 1,950 1,890
Reply Card 2,670 2,590 2,540 2,450 2,380 2,270 2,210
4C Rates 1x 6x 12x 24x 36x 48x 72x
B&W Rates 1x 6x 12x 24x 36x 48x 72x
PublisherRoger Zimmer [email protected]
Editorial DirectorJim [email protected]
Production ManagerBill Hallman [email protected]
Sales RepresentativeDawn Schaefer [email protected]
Sales RepresentativeScott [email protected]
Executive VP, E-Media SalesRob Verna 215.628.2179 [email protected]
Classified Sales RepresentativeAudrey Krenzel [email protected]
THE LEADING PUBLICATION FOR A SUCCESSFUL OPTOMETRY PRACTICE
WWW.OPTOMETRICMANAGEMENT.COM
2014Editorial Calendar & Rate Card
FOCUSED SUPPLEMENTS • PRINT/WEB PROGRAMS • LIVE EVENTS • CUSTOM RESEARCH • SPECIAL SECTIONS • LIST RENTALS • E-MEDIA PROGRAMS • AD EFFECTIVENESS STUDIES • WEBCASTS & TELECONFERENCES • STUDENT-DIRECTED PROMOTIONS • LEAD GENERATION OPPORTUNITIES
* Signet Research AdProbe Study, pass-along readership plus qualified circulation ** Kantar Research Eye Care Study
QUALI FIED CIRCULATION: 35,000 • TOTAL REACH: 84,000+ READERS* • LEADER IN AD EXPOSURE AMONG OPTOMETRISTS**ADVERTISING INFORMATION EFFECTIVE JANUARY 2014 • RATE CARD #23
WWW.OPTOMETICMANAGEMENT.COM
Optometric Management is recognized as the must-read publication for optometrists who seek to improve their practice through better patient care and practice managementskills. Each issue delivers articles with a “how-to” approach on avariety of topics, from patient management skills to improvingthe medical economics of running the practice. With expertinsights and profit-boosting strategies, Optometric Managementis optometry’s most popular guide to practice management.
A LEADER IN AD EXPOSUREAccording to the a recent Kantar Media (formerly PERQ/HCI)syndicated readership study, Optometric Management ranks in thetop two for ad exposure (vs. competing journals) across the boardamong optometrists, including the number one position in severalkey categories**:
#1 in ad exposure among optometrists with an annual revenue of $500,000 or more
#1 in ad exposure among optometrists making or influencingthe purchase of frames and spectacle lenses
#1 in ad exposure among optometrists considered key opinion leaders
QUALITY CIRCULATIONTotal circulation: 35,377*. Audited by BPA Worldwide.OM’s pass-along circulation averages 1.4 additional readers,bringing the total reach to more than 84,000.+
RELEVANT, APPLICABLE EDITORIALThe vast majority of ODs consider business and practice management issues most challenging in their practice, and 93%rely on OM more than any other professional magazine for practice management information.+
MOST POPULAR SOURCE OF INFORMATION89% of OM readers rely on professional publications as the #1 source for information related to their profession.+
EXCLUSIVE MEDIA SPONSOR OFLEADING OD CONFERENCEOptometric Management sponsorsan annual symposium which attracts morethan 350 attendees. Focused on the issuesaffecting the progressive OD — including posterior segment disease, glaucoma management, surgical management and co-management, contact lens management — the symposium deliv-ers hours of practical strategies for the practice of the 21st century.
Each month, Optometric Management provides coverage ontopics ODs have told us they care about most — vital informa-tion that they can put to use in their practice. We will continueto provide the issues these successful bottom line-orientedoptometrists expect from us. Reach this proactive audiencethrough Optometric Management, in print, online and in person.
OM BRAND EXTENSIONS• Focused supplements • Print/Web programs • Live events • Custom research • Special sections • List rentals • E-media programs • Ad effectiveness studies • Webcasts & teleconferences • Student-directed promotions • Lead generation opportunities
SOURCES* June 2013 BPA Worldwide audit statement** Kantar Media (formerly PERQ/HCI) Eyecare study + Signet Research AdProbe study, 2013
4% - No Answer
77%
19%
Business and PracticeManagement
Issues
Clinical Issues
89%
61%
Professional Journals Nat’l/Regional MtgsSeminars Websites
52%
42%
Sources of Professional Information
Why Optometric Management?
Why OM 2014_Layout 1 9/30/13 2:05 PM Page 1
2014 EDITORIAL CALENDAR
Contact Lenses
Re-build Your Contact Lens Practice
The Status of ContactLenses in the UnitedStates
Real Estate and theOptometric Practice
Eye Care in the Military
Infectious Keratitis:The Treatment Rules
Managing Glaucomain Your Office
Multifocal RGPs
Are Your Contact LensPatients Missing Protective Eyewear?
Where Do ContactLenses Rank in YourPractice?
The Ocular Surface
New Directions inDiagnosing OcularSurface Disease
Effective Treatmentof Ocular SurfaceDisease
Practice ManagementGuide for Ocular Surface Disease
Surgical Options for Keratoconus
What's New on theOcular Surface
Eating for Dry Eye —Just the Facts
Keratoconus fits
How to CalculateCapture Rates
Therapeutic ContactLenses
Technology
Eyecare Technology:The Next Generation
What You Need toKnow When BuyingTechnology
Technology: A Tale ofTwo Buildings
Sports Vision Trainingand Instrumentation
Osmolarity: MoreThan a Number?
How AMD Affects theHealthcare System
Utilizing Technology on Tough Fits
What TechnologyDoes Your Optical Really Need?
Justifying Your FitsWith Technology
Healthcare Reform
The Optometrist'sGuide to HealthcareReform
The U.S. Health CareSystem: Past, Presentand Future — Historyand Mystery
How to Survive aMeaningful Use Audit
Reconsidering the Comanagement of Refractive Surgery
The Finance Side of the Medical Model
Are You Taking Care ofYourself, Part 1
Scleral Lenses
The Impact of Health-care Reform on theOptical
How Will HealthcareReform Impact Contact Lenses?
Shake It Up (Disruption)
Create an Office "Experience"
When Disruption isHealthy
How to Transition From Corporate to Private Practice
Why Is There a Shortageof Low Vision Care?
Are You Talking OSDWith Your Patients?
Are You Retina Ready?
Understanding the Refractive Repair Lenses
"Google Glass" Will ItChange Everything?
Try a New Contact LensFitting Method
The Retail World
Create a First Class Retail Experience
Concierge Practice: ANew Thought Process
Create a Practice Culture With Distinction
Glaucoma Shunts and Stents
Diagnostic Technologyfor the Anterior Segment
Are You Taking Care ofYourself, Part 2
Bi-Toric RGPs
Whose Job is it to Sell?
Taking Inventory ofYour Contact Lens Skills
The Business Side of Eye Care
How to Makeover aPractice on a Budget
Buying Groups: WhereAre They Headed?
Sales 101: Basic Information for EveryPractice
What's New in Retinal Surgery
Dry Eye as a Profit Center
Current Issues inRetina Management
Ortho-K Revisited
Analyze Your Optical'sPerformance
How Much Does YourContact Lens PracticeMean to Your Business?
Wellness
Create Wellness on the Ocular Surface
Create Wellness for the Retina and ONH
Create Wellness Within Your Practice
Understanding IOL Design
What Do You Do withthe "Ugly" Cornea?
Preventive Optometry
Are You Taking Care ofYourself, Part 3
Multifocal Soft Lenses
What to Look for in anOptical Lab
Are the Lenses You Prescribe Keeping theSurface Healthy?
Human Resources
The Worst Hire of All
When Is It Time to Outsource Management?
Unparalleled StaffLeadership
Revisiting Glaucoma Surgery
Emerging RefractiveTechnologies
How to Delegate OCT and Fundus Photography
Toric Scleral Contact Lenses
Is Your Staff Representing You? Five Questions to Ask
Are You Using Your Staff to Sell AnnualContact Lens Supplies?
Business Planning
How to Assess and Optimize Your Workflow
Plan Your Next Three Years
Floods, Hurricanes, Tornados: Are You Prepared for Disaster?
Refractive IOL surgery
Where Does OSD Fit Into Your Business Planfor 2015?
Putting Nutrition IntoYour 2015 Practice
Practice Planning forSpecialty Contact Lenses
2015: Your Optical Business Plan
2015: Your Contact Lens Practice
Medical Services
Special Report: Is It Time to ChangeContinuing Education?
What is the "Standard of Care"?
Perioperative Management
Corneal Cross-Linking
How to Eat Right inthe Office
Fixing Bad Corneas: A Primer
Understanding BlueLens Technology
Providing the BestContact Lenses
Optical
Should Someone ElseManage Your Optical?
Best Practices of theModern Optical Dispensary
Why You Should beThinking of Fashion
Maximizing Optical Displays
Allergy: Are WeManaging It?
What Are the Effectsof Blue Light on theRetina?
Multifocal IOLs:Hybrid Contact Lenses
Effective FrameBoard Management
Where Do DailiesRank in Your Sales?
ISSUE FOCUS
FEATURED ARTICLES
Specialty Eye Care Feature
The Front of the Eye by Kelly Nichols, O.D.
The Back of the Eye
Nutrition Insights by Kimberly Reed, O.D.
Specialty Contact Lens Feature
Vision Wear: Optical by David Ziegler, O.D.
Vision Wear: Contact Lensesby Jason Miller, O.D.
ISSUE
DEADLINES
BONUS DISTRIBUTION Global Specialty SECO Vision Expo East Free Ad Study Optometry’s East-West Eye Vision Expo American Academy Optometric ManagementLens Symposium Meeting (AOA) Conference West of Optometry Symposium
Optometric Management provides regular monthly coverage of the topics that are most critical to practice success through these sections.
COLUMNS AND DEPARTMENTS
JANUARY FEBRUARY MARCH APRIL MAY JUNE JULY AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBERSpace: Dec. 12 Space: Jan. 14 Space: Feb. 11 Space: March 17 Space: April 14 Space: May 15 Space: June 13 Space: July 15 Space: August 15 Space: Sept. 16 Space: Oct. 14 Space: Nov. 12Materials: Dec. 30 Materials: Jan. 28 Materials: Feb. 25 Materials: March 31 Materials: April 29 Materials: May 30 Materials: June 27 Materials: July 29 Materials: August 29 Materials: Sept. 30 Materials: Oct. 28 Materials: Nov. 26
O.D. to O.D. As a leading clinician and business leader, OM Chief Optometric Editor, Scot Morris, O.D., offers commentary on the top issues that impact the management of optometric practice.
Viewpoint Jim Thomas, Editorial Director, discusses practice management from a unique perspective based on his 25 years as a business author, columnist and editor.
Leading Off Our news section offers a summary of the month’s top headlines, as well as practice tips, research, legislation, regulation and management advice.
Practice Profile Each month, this column presents a look inside a unique optometric office that demonstrates practice excellence.
What’s New Our new product section provides readers with capsule summaries of the latest equipment, technology and services available to the ophthalmic community.
The Diversified Portfolio This columns explains how to optimize specific areas of the practice that often challenge practices, such as medical management, contact lenses and frames.
Practice Pulse Each month, Ian Ben Gaddie, O.D., and Marc Bloomenstein, O.D., discuss the trends that shape optometry.
Insights From Industry What does industry want us to know? This column provides the answers through interviews with ophthalmic company leaders.
O.D. Scene Jack Schaeffer, O.D., presents the latest in the people, events, destinations and trends that are hot in optometry.
School Viewpoint Six times a year, Michael Bacigulupi, O.D., discusses the issues that impact students, new O.D.s and veteran optometrists alike.
Personnel Pointers Staffing experts Rebecca Johnson and Trudi Charest offer practical advice that can transform staffing practices in an optometric practice.
Marketing Column In this bimonthly column, Leah Colby, O.D., offers common sense tips to optimize marketing efforts.
Merchandising Column Every other month, Gina Wesley, O.D., recommends tested strategies that will improve dispensing and sales.
Financial Foundations David Mills, O.D., M.B.A., provides fundamental financial advice for practices to thrive in the office and on the balance sheet.
Coding Strategies John Rumpakis, O.D., presents his expert analysis of the recent CPT coding and reimbursement rules.
Business Strategy Gary Gerber, O.D., renowned practice management expert, educates and motivates readers with his monthly column.
Lessons Learned Each month, Jack Runninger, O.D., teaches lessons in communication and miscommunication through humor and a lifetime spent in optometry.
Scriptopedia Scriptopedia provides ophthalmic professionals with proven scripts for use in educating patients and staff.
Technology April Jasper, O.D., presents strategies to keep practice information and technology systems operating at optimal levels.
Focus Department The latest in diagnostic equipment, technology, contact lenses and therapies are explored in this department.
CONTACT INFO
MECHANICAL REQUIREMENTS
• Trim Size: 8” wide x 10 7/8” deep
• Keep live matter 3/8” from trim
• Binding Method: Perfect bound
• Printing Process: Web offset on publication-grade coated stock
Advertising rates are based upon the number of insertions used within the calendaryear, whether units are the same or of varying sizes.
POSITIONSPremium Position Charge — 15% of earned B/W rate. Premium position charges for cover pages are as follows: cover 2 is 25% of earned B/W rate, cover 3 is 15% of earned B/W rate and cover 4 is 50% of earned B/W rate. Orders specifying positions without including premium charge will be accepted, but position cannotbe guaranteed.
COMBINED FREQUENCY DISCOUNTAdvertising in Optometric Management may be combined with insertions inother PentaVision publications to earn greatest frequency discounts.
INSERTS AND BUSINESS REPLY CARDSSupplied inserts for binding will be billed at earned b/w rate times the number ofpages; no bind-in charge. Business reply cards are to be supplied by advertiser andmust accompany at least one full page of advertising. Tip-in, if required: $2,000.Contact the Production Manager on all inserts prior to issuing insertion orders formanufacturing requirements, quantity and shipping instructions.
ADVERTISING DIMENSIONS
15 1 / 2" x 10 1 /8"7 3 /8" x 10 1 /8"4 1/2" x 10"7" x 4 7 / 8"3 3 / 8" x 10"7 3/ 8" x 3"2 1/ 4" x 10"4 1/2" x 4 7 / 8"3 3/8" x 4 7 / 8"
16 1 / 2" x 11 1 / 8"8 3 / 8" x 11 1 / 8"5 1 / 8" x 11 1 / 8"8 1 / 4" x 5 1 / 2"4 1 / 8" x 11 1 / 8"
Live Area - width x depth Bleed - width x depth
2-Page SpreadFull Page2/3 Page1 /2 Page, Horizontal1/2 Page, Vertical1/3 Page, Horizontal 1/3 Page, Vertical1/3 Page, Square1/4 Page, Square
Spread 18,940 18,330 17,810 17,130 16,820 16440 16,010
Full Page 9,750 9,450 9,190 8,820 8,680 8,470 8,270
1/2 Page 7,070 6,780 6,620 6,420 6,300 6,170 6,030
1/3 Page 6,140 5,920 5,730 5,570 5,460 5,360 5,290
1/4 Page 5,360 5,260 5,150 5,010 4,900 4,800 4,690
Fifth Color Matched or Metallic - Spread $4,250, Page $2,430
Spread 13,740 13,170 12,620 12,040 11,740 11,360 10,920
Full Page 6,880 6,560 6,310 6,010 5,860 5,650 5,450
1/2 Page 4,180 3,910 3,750 3,590 3,470 3,320 3,200
1/3 Page 3,260 3,050 2,860 2,740 2,640 2,520 2,460
1/4 Page 2,450 2,380 2,270 2,170 2,080 1,950 1,890
Reply Card 2,670 2,590 2,540 2,450 2,380 2,270 2,210
4C Rates 1x 6x 12x 24x 36x 48x 72x
B&W Rates 1x 6x 12x 24x 36x 48x 72x
PublisherRoger Zimmer [email protected]
Editorial DirectorJim [email protected]
Production ManagerBill Hallman [email protected]
Sales RepresentativeDawn Schaefer [email protected]
Sales RepresentativeScott [email protected]
Executive VP, E-Media SalesRob Verna 215.628.2179 [email protected]
Classified Sales RepresentativeAudrey Krenzel [email protected]
THE LEADING PUBLICATION FOR A SUCCESSFUL OPTOMETRY PRACTICE
WWW.OPTOMETRICMANAGEMENT.COM
2014Editorial Calendar & Rate Card
FOCUSED SUPPLEMENTS • PRINT/WEB PROGRAMS • LIVE EVENTS • CUSTOM RESEARCH • SPECIAL SECTIONS • LIST RENTALS • E-MEDIA PROGRAMS • AD EFFECTIVENESS STUDIES • WEBCASTS & TELECONFERENCES • STUDENT-DIRECTED PROMOTIONS • LEAD GENERATION OPPORTUNITIES
* Signet Research AdProbe Study, pass-along readership plus qualified circulation ** Kantar Research Eye Care Study
QUALI FIED CIRCULATION: 35,000 • TOTAL REACH: 84,000+ READERS* • LEADER IN AD EXPOSURE AMONG OPTOMETRISTS**ADVERTISING INFORMATION EFFECTIVE JANUARY 2014 • RATE CARD #23
WWW.OPTOMETICMANAGEMENT.COM
SAFE AREA: KEEP LIVE MATTER 3/8” (.375”) FROM TRIM
BLEED AREA: 1/8” (.125”) MINIMUM
TRIM AREA: 8” WIDTH & 10.875” DEPTH (actual print size)
BLEED SIZE: 8.375” WIDTH & 11.125” DEPTH
LIVE AREA: 7.375” WIDTH & 10.125” DEPTH
PUBLICATION AD/PAGE MECHANICAL REQUIREMENTS
Sandra Kaden: Production DirectorEmergency Contact: 215-628-6513
Bill Hallman: Production ManagerPrimary Contact: 215-628-6585
PRODUCTION CONTACT INFORMATION
®
Contact LensSPECTRUM ManagementOPTOMETRIC
PROFE S S I ONALOphthalmic
DIGITAL AD MATERIAL REQUIREMENTS
FILE FORMATS: PDF/X-1A Required! InDesign, QuarkXpress 6.0 & up, InDesign 2 & up, Photoshop, Illustrator 8 & up.
NOT ACCEPTED: Quartz PDF Saved Files
DO NOT EMBED ICC PROFILES (These MUST be turned off or unchecked in your PDF for your file to preflight correctly)
Files must have all high-resolution images and all fonts included. Type 1 fonts must include both screen and printer elements. Do not stylize fonts from program palette. Required trapping should be done prior to creating the file.
PLEASE DO NOT create your PDF using PDF Writer, Quartz PDF or directly from the applica-tion file. Create a postscript file first then distill to a press optimized PDF. Spread ad must be sent as a one-page file.
Bleeds: 1/8” (0.125”) for all sides. Hold live area/border 3/8” (0.375”) from final ad size.
Images: CMYK or Gray-scale in TIFF, EPS or JPEG format. Resolution - 1.5-2 times the LPI @100%. CTP LPI is 150. Scanned images must
be 300 dpi or more. 150 line screen. Total density should not exceed 300%. No RGB or Index mode images. No JPEG encoded .eps files.
Color: Convert Spot/PMS colors to CMYK unless they print as a Spot/PMS color.* Designate the name of the PMS.
PMS/Spot*: Contact your sales rep regarding PMS/Spot if your ad requires specific colors. There is usually an added cost for this request.
Proofs: You may provide a Digital proof from the fur-nished file. If a proof is not provided, PentaVision LLC is not responsible for color inconsistencies/inaccuracies.
Documentation: Provide a document that lists all fonts, files and software used to create the ad.
Media supported: CD and DVD. Contact your production manager for FTP instructions.
InDesign Template Provided: By request we can provide an InDesign Template to place your ad in to guarantee correct measurements. Versions: InDesign 5 & Up.
PREFLIGHT PDF CHECKLISTNO PMS/Spot Colors*: Convert to CMYK (*see instructions above for use of PMS/Spot Colors)
NO RGB Images: Convert to CMYK
EMBEDDED ICC PROFILES TURNED OFF
üFILE HAS PROPER BLEEDS & TRIM SIZE (see this spec sheet if you are unsure)
DO NOT SAVE FILE AS A QUARTZ PDF
FINAL FILE SAVED AS PDF/X-1A ONLY
SAFE AREA: KEEP LIVE MATTER 3/8” (.375”) FROM TRIM
BLEED AREA: 1/8” (.125”) MINIMUM
TRIM AREA: 8” WIDTH & 10.875” DEPTH (actual print size)
BLEED SIZE: 8.375” WIDTH & 11.125” DEPTH
LIVE AREA: 7.375” WIDTH & 10.125” DEPTH
PUBLICATION AD/PAGE MECHANICAL REQUIREMENTS
PRODUCTION CONTACT INFORMATION
AD SIZES (in inches)
Width Height
Magazine Trim Size 8” 10.875”
2-Page Spread (Live) 15.5 10.125 2-Page Spread (Bleed) 16.5 11.125
Full Page (Live) 7.375 10.125Full Page (Bleed) 8.375 11.125
2/3 Page (Live) 4.5 102/3 Page (Bleed) 5.125 11.125
1/2 Page Horizontal (Live) 7 4.8751/2 Page Horizontal (Bleed) 8.25 5.5
1/2 Page Vertical (Live) 3.375 101/2 Page Vertical (Bleed) 4.25 11.125
1/3 Page Horizontal 7.375 3
1/3 Page Vertical 2.25 10
1/3 Page Square 4.5 4.875
1/4 Page Square 3.375 4.875
MECHANICAL REQUIREMENTSPublication Trim Size: 8” wide × 10.875” deep Inserts jog to the head and require a .125” head trim allowance
Live Matter: 3/8” (0.375”) from trimBinding Method: Perfect boundPrinting Process: Web offset on publication-grade coated stock
7.375”
10.125”
Full Page
4.5”
10”
2/3 Page
3.375”
10”
1/2 Page Vertical
1/3 Page Horiz.1/2 Page Horiz.
7”
4.875” 7.375”3”
1/3 Page Vertical
2.25”
10”
1/3 Page Vertical
2.25”
10”4.5”
4.875”
1/3 Page Square 1/4 Page Square
3.375”
4.875”
BLEED SIZE: 1/8” (.125”) MINIMUM:See column to left for individual
ad bleed specifications
Sandra Kaden: Production DirectorEmergency Contact: 215-628-6513
Bill Hallman: Production ManagerPrimary Contact: 215-628-6585
®
Contact LensSPECTRUM ManagementOPTOMETRIC
PROFE S S I ONALOphthalmic
E-Media Programs
E-Mail Marketing
Development• Creation of HTML e-mail file $900(All text and images supplied by client)
Deployment $300/M• Minimum deployment charge $500 • Deployment setup charge for supplied e-mails only $175
Website & eTOC Advertising Leader Board - $55/M impressions Top right side box - $95 cpm • Bottom box $55 cpmLeft side tower - $80 cpmRoadblock prestitial - $125 cpmLeft Floating Side Margin - $95 cpm Top Right Corner Page Peel $95 cpm Non-compete with other ads on site. All positions allow forstatic or animated creative.
Cancellation Policies:Cancellation of online display advertising must be receivedin writing seven days prior to start date. Cancellations ofonline display advertising mid-campaign will be subject totwo weeks notice and payment of impressions servedthrough the end of the month.
eTOC Advertising (electronic table of contents email)Due to the exclusive nature of eTOC advertising, cancellations must be received 30 days before drop date.
E-Mail Research & Demand Generation
Survey with Basic Report of Survey Results $5,000• Design and creation of HTML-based survey instrument thatincludes questions and images supplied by customer
• PentaVision double opt-in database includes optometrists,opticians, ophthalmologists, students, and others allied to theeye care profession. The list can be segmented by type ofpractitioner and geographic location.• Report of results presented in Excel or Word document• Access to online real-time reporting tool that shows completes, and generates cross-tabulated reports (based onpredetermined parameters) instantly
Interactive MediaVideo PlacementVideo supplied by advertiser and placed in highly relevant areaof a PentaVision website. Call for pricing.
Digital SupplementsA fully interactive, lead-generating experience. Sponsor benefits include:• Exclusive sponsorship of single-topic supplement• Logo prominently displayed at the top of each virtual spread• Reader action tracking• Custom add-on features (additional fees) such as:
- Flash animation within an existing print ad- Video or mp3 audio file addition
• Sponsorship acknowledgement in e-mail and print promotions
Call for pricing.
Custom Microsite & Website DevelopmentCreation of a new site or improvements to an existing site. Call for pricing.
2014 Rates & Information
Executive VP, E-media SalesRob Verna • 215-716-3379 • [email protected]
Fast/Effective/Targeted/Measurable
2014 Emedia Rates_2005 eMarketing Broch.qxd 9/30/13 1:56 PM Page 1
E-Media ProgramsFast/Effective/Targeted/Measurable
General Information1. File size shouldn’t exceed 50-60k for best loading time and presentation.2. Please be sure to provide link information/destination URL.3. Acceptable file type(s) include: .gif (animated or static); .jpg; and .swf(requires clickTAG – see below)4. Proper link tracking for SWF banners:When using an SWF for your banner (typically an animated Flash banner),please be sure to link to a root variable named ‘clickTAG’ (no quotationmarks) so that we can properly track the clicks to the banner. The clickTAGvariable will be replaced with the actual destination link via our ad trackingsoftware. For Adconductor clickTAG step-by step instructions contact:[email protected] Length Maximum: 90 Seconds • Looping Restrictions: 5 times5. Please include start and end dates when you send the banner files.
Banner Dimensions Contact Lens Spectrum, Ophthalmology Management,Optometric Management & Retinal PhysicianLeader board (top of page): 728 x 90Tower ad (left colum): 160 x 600Box ad (two positions): 300 x 250
Eyecare BusinessLeader board (top of page): 728 x 90Tower ad (left colum): 160 x 600Box ad (one position): 300 x 250
All sites prestitial (virtual false cover): 540 x 300
3rd Party Serving
• Please add a transparency setting to code.• Due to editorial approval process, must be informed as to the amount of creatives rotated per TAG; and prior to new creative introduced mid-campaign.
• True Rich Media should be submitted in the form of third party creative.
Website Advertising Submission Information
Executive VP, E-media SalesRob Verna • 215-716-3379 • [email protected]
True Rich Media
• All creative actions (i.e. audio play, expansion beyond original dimensions, launching a new browser window, etc.) must be initiated by the userand have a visible, functioning close/exit button.
Expandable Banners*:• Must be User Initiated by Rollover or Click to open and must Enable Mouse-Off Retraction
• Mandatory Close Button Required• In-Banner Audio and Video: Must be user initiated Initial Ad Size Expanded Size Direction728 x 90 728 x 270 Expands down300 x 250 500 x 250 Expands left160 x 600 320 x 600 Expands left120 x 600 320 x 600 Expands left*Expandable ads as with all banners are subject to editorialapproval.
Online Advertising PolicyAll advertisements are subject to approval of thePublisher, Editor, or publishing partner ofPentaVision which reserves the right to reject orcancel any advertisement at any time. PentaVisionconsiders advertising that is professionally target-ed to physicians, nurses, and health professionals.Advertising generally includes pharmaceuticalproducts, medical devices and services and practice management systems.
To Submit An AdSend your creative with IO name and referenceto: [email protected] Creativemust be received seven days prior to campaignstart date for banner advertising and ten daysprior for eTOC advertising.
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