advertising intention
DESCRIPTION
intention of adsTRANSCRIPT
Motivational Theories and Target Market Exercise
For each of the following ads, choose 1, in each of the 3 categories that best describe the ad on the left. Use x to mark your selection.
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Desire for
positive
effect
Avoid negative
event
Physiological
Need
Safety
Need
Belonging
Need
Esteem
Success
Need
Growth
I’ve
Arrived
Need
Awareness Desire Action
x x x x x
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x x x
x xx x x
x x x x
Helmet Ad
x x x x
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x
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x x x x x
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x x x x x
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x x x x x
x x x
The Kangaroos have arrived at this zoo.
x x x
x x x
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x x x x
x x x x
