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ARAB JOURNALDEFENCE BI- MONTHLY DEFENCE & SECURITY MAGAZINE

www.arabdefencejournal.com

MEDIA DATAADVERTISING

RATES2019

ARAB DEFENCE JOURNALARAB DEFENCE JOURNAL

Letter from the EditorArab Defence Journal is the leading Arabic defence magazine of the Arab world. The magazine has been published since 1976 and with over 30,000 paid subscribers, is read by Arab government ministers and advisors, as well as the senior army, navy , airforce and police officers throughout the Arab world.For over 43 years, ARAB DEFENCE JOURNAL has been the primary Arabic source of information on defence. The magazine reports on news and current affairs from the Middle East and around the world, writing regular special features on Aerospace, naval and land systems

topics, from the world’s top defence writers.Also online, ARAB DEFENCE JOURNAL includes features on C4iSR, training & simulation, unmanned systems technology with the latest modernisation and upgrade news. The magazine publishes National Day Special Supplements, Defence industry reports and company news. Please read the following pages for more information.

Nasser Al DhahiriArab Defence Journal: Editor

International Exhibitions in 2019As the leading defence magazine in the Middle East, Arab Defence Journal supports,with special issues, previews and supplements, many of the international defence and aerospace conferences & exhibitions.These include for 2019:

IDEX*: Abu Dhabi (17-21 February)www.idexuae.ae

IDEF: Istanbul, Turkey (30 April 3- May)Http://idef.comtr/en/

DSEI*: Excel, London, UK (10-13 September)www.dsei.co.uk

AUSA: DC, USA (14-16 October)www.ausa.org

BIDEC*: Bahrain (28-30 October)www.bahraindefence.com

Dubai Airshow*: Dubai World Central Airport, UAE (17-21 November)www.dubaiairshow.aero

*= Official Media Partner: This means that the magazine is an official Media Partner of these events, with an enhanced profile on the show website and other online platforms. There is also a bonus distribution of the magazine to all conference delegates and show visitors to each of these events.

2019

ARAB DEFENCE JOURNALARAB DEFENCE JOURNAL

Arab Defence Journal 2019Editorial Program:FEBRUARY/MARCH• Kuwait Liberation and National day Special supplement 22 February (editor).• IDEX preview (editor).• Latest Development in Body Armour and Personal Protection Equipment (Andrew White)• Self Propelled Artillery (Tim Ripley)• UAE Defence Industry Special Report (editor).• Countering Drones and Helicopters (Richard Gardner).

APRIL/MAY• UAE Unification Of Armed Forces Day Special Supplement 6 May (editor).• IDEX report (editor)• Special Operations Vehicles (editor).• IDEF exhibition preview (editor).• Infantry Fighting Vehicles (Tim Ripley).• Air Defence Fighters (editor).• Virtual Reality Training and Simulators (editor).

JUNE/JULY• Paris Airshow preview (editor).• IDEF report (editor).• Unmanned Systems Support (editor).• Affordable Multi Role Air Platforms ( Richard Gardner).• Chemical Warfare Protection Equipment (editor).• Artificial Intelligence in Special Operations (Andrew White).

AUGUST/SEPTEMBER• Saudi Arabia National Day Special Supplement 23 September (editor).• PARIS Airshow report (editor).• Unmanned Aerial Vehicles for Warships (Tim Ripley).• Missile Defence Systems in the Gulf (editor).• Naval Guns for Warships (editor).

OCTOBER/NOVEMBER• OMAN National Day 18 November (editor).• DUBAI AIRSHOW preview (editor).• Advanced Avionics ( Richard Gardner).• Battlefield Engineering Vehicles and Equipment (Tim Ripley).• Anti Drones Technology (editor).• Anniversary of Egypt Armed Forces Day (editor).• OMAN National Day 18 November (editor).

DECEMBER/JANUARY• UAE Accession and National Day, 2 December (editor).• BAHRAIN National Day, 16 December (editor).• DUBAI AIRSHOW report (editor)• UAV Systems & Program Update (Richard Gardner).• Armed Recovery Vehicles (editor).• Middle East Challenges (editor).• Amphibious Warfare Vessels (Tim Ripley). 20

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ARAB DEFENCE JOURNALARAB DEFENCE JOURNAL

Special Supplements 2019In coordination with the Arab Ministries of Defence and the Arab Armed Forces, Arab Defence Journal publishes a number of Special Supplements commemorating National Days, Armed Forces Days and other Special occasions.These supplements are printed separately and mailed with the issue of Arab Defence Journal.The editorial highlights the countries armed forces achievements with reports on their equipment and capabilities, including armaments, training and organisation.The supplements also include Congratulations pages & advertisements from the leading international defence companies.Advertising in these special supplements offers you the unique opportunity to reach senior defence procurement officials in the MOD.

Each advertising package includes:• ONE ADVERTISEMENT• ONE CONGRATULATIONS PAGE• ONE EDITORIAL PAGE• INCLUSIVE COST = € 5,500

Special Supplements in 2019• Kuwait National Day: 22 February• UAE Armed Forces Unification Day: 6 May• Saudi Arabia National Day: 23 September• UAE Accession & National Day: 2 December

Special Supplements 2018

Each advertising package includes:One advertisement

One congratulations page One editorial page

INCLUSIVE COST = €5500

In coordination with theArab Ministries of Defenceand the Arab armed forces,Arab Defence Journalpublishes a number ofspecial supplementscommemorating NationalDays, Armed Forces Days andother special occasions.

These supplements areproduced separately andmailed to all subscribers. Theyare then also printed in thenext issue of Arab DefenceJournal.

Kuwait National Day: 22 FebruaryUAE Armed Forces Unification Day: 6 MaySaudi Arabia National Day: 23 SeptemberUAE Accession & National Day: 2 December

Special Supplements in 2018

The editorial highlights the country’s armed forcesachievements with reports on their equipment andcapabilities, including armaments, training and organization.

The supplements also include congratulation pages &advertisements from the leading international defencecompanies.

Advertising in these special supplements offers you aunique opportunity to reach senior defence procurementofficials in the MoD.

محمد بن زايد آل نهيان

قائد.. ال يعرف المستحيل

تطوير القوات المسلحة اإلماراتية

في صدارة اهتماماته

أقوى جيوش العالم في 2018 أكبر 10 شركات عالمية في صناعة الدفاع والفضاء

2019

ARAB DEFENCE JOURNALARAB DEFENCE JOURNAL

2019

Technical Specifications:Full Page: Type/Trim/Bleed (WxH)185mm x 255mm /205mm x 275mm / 215mm x 285mmDouble Page Spread: Type/Trim/Bleed390mm x 255mm / 410mm x 275mm/ 420mm x 285 mmHalf Page: Horizontal / Vertical (WxH)185mm x 115mm /80mm x 255mmQuarter Page: Trim/Type: (WxH)110mm x 140mm / 90mm x 120mmOther sizes and online data:Contact your local ADJ media representativeCopy Deadline/ Publication Date15 Days prior to publication / 1st week of cover dateFormat: EPS, JPEG, PDF (300 dpi), TIFFALL HIGH RESOLUTION.TRANSLATION:if required, editorial/advertising text will be translated into ArabicFREE OF CHARGE.Application: Quark Xpress, In Design, Adobe Photoshop, Adobe Illustrator.Production/Printing/Binding: Digital/Rotary web offset on glossy paper/Perfect.Web Online Sizes:Zone ID: 1Size 975 x 150 pxDescription:Jpg, Gif, Swf, ScriptZone ID: 2,3,4,5,6,7Size: 256 x any height between 100 and 670 pxDescription:Jpg, Gif, Swf, Script

2019 Advertising Rates in Euros.Frequency of insertions. FULL COLOURWhole Page: Half Page: Quarter Page: Inside Covers: Back Cover: Double pg spread: BLACK & WHITEWhole page: Half page: Double pg Spread:

• for website online ad with print ad: %10+ • Special positions: + %10• agency commission: %10

Frequency of insertions 1-3 7-124-6FULL COLOURWhole Page: €5200 €5050 €4900Half Page: €3190 €3090 €2990Quarter Page: €1700 €1670 €1650Inside Covers: €6280 €6080 €5870Outside Back Cover: €8340 €8140 €7830Double Page Spread: €9850 €9600 €9300TWO COLOURSWhole Page: €4700 €4550 €4400Half Page: €2550 €2500 €2450Double Page Spread: €8900 €8650 €8400BLACK & WHITEWhole Page: €3800 €3700 €3600Half Page: €2100 €2050 €2000Double Page Spread: €7300 €7050 €6850

Full Page: Type / Trim / Bleed (W x H)185mm x 255mm / 205mm x 275mm / 215mm x285mmDouble Page Spread: Type/Trim/Bleed390mm x 255mm / 410mm x 275mm / 420mm x285mmHalf Page: Horizontal / Vertical (W x H)185mm x 115mm / 80mm x 255mmQuarter Page: Trim/Type: (W x H)110mm x 140mm / 90mm x 120mmOther sizes and online data:Contact London office or local ADJ representativeCopy Deadline / Publication Date:15 days prior to publication / 1st week of cover dateFormat: EPS, JPEG, PDF (300 dpi), TIFFTranslation: If required, advertising text will betranslated into Arabic free of chargeApplication:Quark Xpress, In Design, Adobe Photoshop, AdobeIllustratorProduction/Printing/Binding:Digital/Rotary web offset on glossy paper /Perfect

2018 Advertising Rates in Euros

- For website online ad with print ad: +10% - Special Position: +10% - Agency Commision: 10%

Technical Specifications

Zone ID:1Size: 975 x 150 pxDescription:Jpg, Gif, Swf, Script

Zone ID:2,3,4,5,6,7Size: 256 x any heightbetween 100 and 670 pxDescription:Jpg, Gif, Swf, Script

1-3

€5200€3190€1700€6280€8340€9850

€3800€2100€7300

4-6

€5050€3090€1670€6080€8140€9600

€3700€2050€7050

7-12

€4900€2990€1650€5870€7830€9300

€3600€2000€6850

ARAB DEFENCE JOURNALARAB DEFENCE JOURNAL

2019

Circulation Profile:

SENIOR OFFICERSARMY & NATIONAL GUARD: 20,407AIRFORCE & AIR DEFENCE: 6,366NAVY & COASTGUARD UNITS: 4,140MINISTRY OF DEFENCEDIRECTORS AND DEPT HEADS: 322DEFENCE ATTACHES: 286(ARAB EMBASSIES)GOVERNMENT AIDES 177BRIGADE STAFF 152

TOTAL: 31,850

GEOGRAPHICAL BREAKDOWNGCC COUNTRIESBAHRAIN: 3043KUWAIT: 3268OMAN: 1903QATAR: 2133SAUDI ARABIA: 7061UAE: 3842SUB TOTAL 21,250

OTHER ARAB COUNTRIESALGERIA: 748EGYPT: 2613JORDAN: 1585IRAQ: 1114LEBANON: 1879LIBYA: 561MOROCCO: 988TUNISIA: 725Overseas Embassies: 387SUB TOTAL 10,600

TOTAL: 32,850

Gulf Co-operation Council Countries (GCC): Armed Forces.Country: Army: Navy: Airforce: Other: Total:Bahrain: 8500 1200 1500 10160 21360Kuwait: 11000 2000 2500 6600 22100Oman: 25000 4200 5000 10800 45000Qatar: 8500 1800 2100 5000 17400KSA: 75000 5500 2400 119000 201900UAE: 44000 2500 4500 5500 56500 Source IISS 2015A 200$ billion dollar market!Defence expenditure in 2015: in $US billions (Source SIPRI 2016).GCC Countries. Other Arab CountriesBahrain: $ 1.43B Algeria: $ 10.230BKuwait: $ 6.200B Egypt: $ 5.362BOman: $ 9.880B Jordan: $ 1.613BQatar: $ 26.400B Iraq: $ 12.873BKSA: $ 85.354B Lebanon: $ 2.236BUAE: $ 24.700B Libya: $ 3.300B Morocco: $ 3.740B Tunisia: $ 1.780B

Total: $ 153,964B Total: $ 41,134B

Readership Analysis 2019Publisher Statement

ARAB DEFENCE JOURNALARAB DEFENCE JOURNAL

Arab Defence JournalMedia representatives:USABassam ZreikBasszreik@gmail.comTel: +44 0795 767 8395

FRANCE, GERMANY, AUSTRIA & BENELUXDefense & Communication48 Boulevard Jean-Jaures 92110 Clichy, FranceTel: +331 47 30 71 80 Fabio Lancellotti: flancellotti@defcommunication.comEmmanuel Archambeaud: Tel: +336 11 03 96 52earchambeaud@defcommunication.com

ITALY & SWITZERLANDEdiconsult Internazionale SrlPiazza Fontane, Marose 3,16123 Genoa, ItalyGenova@ediconsult.comTel: +39 010 583 684

SPAINMacarena Fdez. de GradoVia Exclusivas - Guzmán el Bueno, 9828003 Madrid, SpainMacarena@idsolutions.biz

Tel: +34 91 5940734Web: www.idsolutions.biz

TURKEYUmit ÖzkefeliCNN Elektronik LTDCankaya - Ankara TURKEYuozkefeli@cnn-trade.comuozkefeli@gmail.comTel: +90 532 313 8669

RUSSIAArkady Komarovkomarov@worldbusinessmedia.ruTel: 007 (495) 9873800M: 007 (985) 769 57 32

REST OF WORLDBassamZreikBasszreik@gmail.com+44 0795 767 8395

HEAD OFFICE:Dar Assayad International Publishing - DubaiSheikh Noora Tower, Office 308PO Box 4962 Tecom, Dubai, UAETel: + 971 4 454 2959m.elhaj@dar-assayad.com 20

19Five good reasons why Arab Defence Journalis the top defence magazine of the Middle East:

1. Launched in 1976, the most established and oldest Arabic defence magazine in the Middle East.2. Distributed to subscribers in over 16 Arab countries and foreign capital cities.3. Fully paid distribution to over31,226 subscribers.4. Reaching all Arab MOD’s and contract decision makers in the Middle East.5. Regular articles by the Top Defence Writers in the world.

Arab Defence Journal has identified the need for defence companies to raise their profile in the Middle East,especially with new Arab customers.

‘Company Profiles’ is a special full colour supplement, designed in an Arabic format, printed and sent to thesubscribers of the magazine.

For less than the cost per page of a 4-colour advertisement, the 4, 8, 12, or 16-page supplement will be writtenand designed by our editorial office in co-operation with the company, and then bound into a specified issue ofthe magazine.

With costs starting at €11,000 for a 4-page profile, this includes translation, photos, typesetting, layout andprinting, as well as 100 run-on copies of the supplement for a company’s own use. ‘Company Profiles’ offers aunique and cost effective way of reaching directly the decision makers and advisors responsible for defenceprocurement in over 16 Arab countries.

EDITORIAL. Personal interview with company executives as well as a summary of a company’s activities andservices. All material subject to company approval.

COPY DATES: All Camera-ready artwork to be completed by us at least 30 days prior to specified date ofpublication.

CIRCULATION: All 31,226 subscribers of Arab Defence Journal plus 150 copies to individual Defence ministersand Chiefs of Staff in each of the Arab countries.

Raise your profile with

Six good reasons why Arab DefenceJournal is the top defence magazineof the Middle East:1) The only independent monthly Arabic defence magazine.2) Distributed to subscribers in over 16 Arab countries and foreign capital cities.3) Launched in 1976, the most established Arabic defence magazine.4) Fully paid distribution to over 31,226 subscribers.5) Published by Dar Assayad, one of the largest Middle East publishing houses.6) Internationally renowned top defence writers.

RICHARD GARDNERAVIATION

NAZEM EL-KHOURYGENERAL (RET.) - EDITOR

TIM RIPLEYDEFENCE SYSTEMS

RATES:

4-page €11,000

8-page €21,300

12-page €27,800

16-page €35,200

ANDREW WHITESPECIALIST DEFENCE

TOPICS

Company Profiles

Nasser Al DhahiriArab Defence Journal: Editor