advertising media. key terms advertising- a paid-for form of communication. promotional advertising-...
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ADVERTISING MEDIA
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KEY TERMS
Advertising- A paid-for form of communication. Promotional Advertising- When the goal is to increase sales.Institutional Advertising- Used to create a favorable image for a business.Infomercial- A long advertisement that looks like a talk show and is 30 minutes long.
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KEY TERMS
• Media- The agencies, means or instruments used to convey advertising messages.
• Print Media- Includes advertising in newspapers, magazines, direct mail, sign and billboards.
• Transit Advertising- Any advertisement that can be found on public transportation.
• Broadcast Media- Advertising that encompasses radio and television.Copyright © Texas Education Agency, 2012. All rights reserved.
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KEY TERMS• Online Advertising- A form of advertising
that uses either e-mail or the World Wide Web.
• Media Planning- The process of selecting the advertising media and deciding the time or space in which the ads should appear.
• Audience- The number of homes or people exposed to an ad.
• Impression- A single exposure to an ad.• Frequency- The number of times an
audience sees or hears and ad.• Cost Per Thousand- The media cost of
exposing 1,000 readers or viewers to an advertising impression.
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INSTITUTIONAL ADVERTISING VS.
PRODUCT OR PROMOTIONAL ADVERTISING
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Copyright (c) Texas Education Agency, 2012. All rights reserved.
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LIST 3 EXAMPLES OF INSTITUTIONAL ADVERTISING ON YOUR HANDOUT
• For Example: Yoplait Yogurt promotes Breast Cancer Awareness.
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TYPES OF PRINT MEDIA
•Newspaper•Magazine•Direct Mail•Directory Advertising•Outdoor Advertising
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BROADCAST MEDIATELEVISION ADS
• Ultimate advertising medium for many businesses• Combines all creative elements: sight, sound, action and color•Most T.V. ads are 30 or 60 second spots• Average person spends 10 years watching television. • High cost. Super Bowl ads cost an average of $3.5 million plus.
Copyright © Texas Education Agency, 2012. All rights reserved.
Copyright (c) Texas Education Agency, 2012. All rights reserved.
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List 3 television shows and one product that would be advertised during that show and why.For example: The Middle on ABC – McDonalds because it is a family show during prime time.
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BROADCAST MEDIARADIO
•Reaches 96% of people 12 years and older within a week•Can be heard just about anywhere•Cost effective• Targets specific segments of the radio listening market•Radio ads are 10, 20, 30 or 60 second spots
Copyright © Texas Education Agency, 2012. All rights reserved.
Copyright (c) Texas Education Agency, 2012. All rights reserved.
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For the following products, write down what radio station (type of music) you would here an advertisement for them on:1.NASCAR Race2.Mercedes Benz Car3.Sale at Zumiez’s4.Macy’s One Day Sale5.Cavender’s Western Store
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IDENTIFY AND EVALUATE ELEMENTS OF ADVERTISING MEDIA
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Audience – Number of Homes
Impression – See/hear ad 1 time
Frequency – How often it is seen/heard
Cost Per Thousand (CPM)-Rates charged
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WHAT GETS TO YOU?
Copyright © Texas Education Agency, 2012. All rights reserved.