advertising media kit of hong kong international airport (provisional version) jcdecaux transport...
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Advertising Media Kit ofAdvertising Media Kit of Hong Kong International Airport Hong Kong International Airport
(Provisional Version)
JCDecaux Transport(Updated as on February 2009)
Hong Kong International Airport Hong Kong International Airport in the Worldin the World
1st: London, GB (LHR)1st: London, GB (LHR)
4th: Frankfurt, DE (FRA)4th: Frankfurt, DE (FRA) 2nd: Paris, FR (CDG)2nd: Paris, FR (CDG)
5th: Hong Kong, CN (HKG)5th: Hong Kong, CN (HKG)
3rd: Amsterdam, NL (AMS)3rd: Amsterdam, NL (AMS)
5th busiest international airportReach 50% of the world’s population connected within 5 hours flying time from HK Close to 90 airlines flying more than 150 destinations including around 40 cities in mainland China
Top 5 by International Passengers 2007
Source: Airport Council International (Last Update on July 2008)
The World’s Best AirportThe World’s Best Airport
World’s Best Airport – UK aviation research institution Skytrax, 2001-2005, 2007-2008
World’s Best Airport among facilities serving 40 million-plus passengers – Airports Council International Airport Service Quality Awards, 2006-2007
Best Airport – Travel trade publisher TTG, 2002, 2004-2008
Best International Airport – Travel trade magazine Travel Weekly (Asia) and Travel Weekly China, 2007
Best Airport in China – Magazine Business Traveller China, 2006-2008
Hong Kong International Airport Hong Kong International Airport in Asia in Asia
Ranking Airport in Asia
Top 5 by International Passengers 2007
1 Hong Kong, CN (HKG) 46.3m
2 Singapore, SG (SIN) 35.2m
3 Tokyo, JP (NRT) 34.2m
4 Dubai, AE (DXB) 33.5m
5 Bangkok, TH (BKK) 31.6m
Source: Airport Council International (Last Update on July 2008)
The busiest airport in Asia Pacific
Hong Kong is recognized as a major hub in Asia
• a major gateway to / from China
Air Passenger TrafficAir Passenger Traffic
Source: The Nielsen Company, Oct 2008*
HKIA Source, Dec 2007 – Nov 2008
Originating , 29%Transfer & Transit , 40%
Terminating , 31%
Originating Terminating Transfer & Transit
Average Dwell time in HKIA : 2.74 hrs*
Arriving Passengers by NationalityArriving Passengers by Nationality
Visitor Arrival by Air by Nationality
Others, 3%
Mainland, 23%
Taiwan, 13%
Japan, 8% South Korea, 6%
Thailand, 3%
Other Asian Countries, 15%
Caucasian, 29%
Caucasian Other Asian Countries ThailandSouth Korea Japan Taiw anMainland Others
A good mix of international and Chinese travelers
Source: Hong Kong Tourism Board, Aug 2007 – Jul 2008
Passenger Profile Passenger Profile
Gender 62% Male vs 38% Female
Average age 35
Proportion of PMEBs
(Professionals, Managers, Executives
& Businessmen)
56%
Purpose of trip : -
Airside Departing Passengers 41% Business vs 54% Leisure
Arriving Visitors 41% Business vs 56% Leisure
Source: The Nielsen Company, Oct 2008
Overview of Overview of Hong Kong International AirportHong Kong International Airport
Terminal 1
Golf Course
Hong Kong Skycity Marriott
Hotel
SkyPierAsiaWorld-Expo
Terminal 2
HKIA Tower
World Trade Centre
Map of Hong Kong International Airport Map of Hong Kong International Airport (HKIA) (HKIA)
7/F:
Landside: Departure Check-in Area
Airside: Immigration; Shopping & Dining Area
6/F:
Departure Duty Free Area;
Departure Concourses
5/F:
Landside: Arrival Greeting Hall
Airside: Arrival Concourses; Arrival Customs, Baggage Reclaim Area
6/F:
Entertainment Area; Food Court
5/F:
Check-in & Retail Area
3/F:
Departure Immigration; Arrival Couch Lounge Area
Strengths of HKIA AdvertisingStrengths of HKIA Advertising
Prime Location in the World
Major business and financial centreA hub in Asia & as the major gateway to/from ChinaCentre point to approach elite air passengers
High Traffic with Outstanding Passenger Profile
Annual passengers throughput has reached 48.6 million in 2008A good mix of international and Chinese travelersOver 50% are professionals / managers / business executives
Positive Feedback
68% passengers are aware of HKIA ad80% perceive HKIA ad as impactful 67% prefer advertise at restricted area
Variety of Advertising Format
Good variety of advertising formats to suit different advertising purposesDevelopment on digital products to meet market trend
Source: Research on Ad Effectiveness at HKIA 2007, ACNielsen
Advertising Format in HKIA Advertising Format in HKIA – Lightbox Networks– Lightbox Networks
Lightbox Network • Check-in 12-Sheet Network• Baggage Reclaim Focus
Network• All Arrival Frequency
Network • All Departure Frequency
Network • Total Journey Network • Arrival Greeting Network • Business Traveler Network • T1 & T2 Connection Network
………and More
All Arrival Frequency NetworkAll Arrival Frequency Network
All Departure NetworkAll Departure Network
Advertising Format in HKIA Advertising Format in HKIA – Lightbox Networks– Lightbox Networks
Lightbox Network
• Key Benefits
Baggage Reclaim Focus NetworkBaggage Reclaim Focus Network
Check-in 12-sheet NetworkCheck-in 12-sheet Network
Up to 100% coverage of arriving and departing passengers
Guarantee exposure due to repetitive presence
Advertising Format in HKIA Advertising Format in HKIA – Banner Networks– Banner Networks
ChanelChanelEstee Lauder – Check-in Estee Lauder – Check-in Ceiling Banner NetworkCeiling Banner Network
Premium
• Key Benefits
Advertising Format in HKIA Advertising Format in HKIA – Banner Networks– Banner Networks
Audemars Piguet – Arrival Central Audemars Piguet – Arrival Central Concourse Banner NetworkConcourse Banner Network
Allianz – Check-in Allianz – Check-in Banner NetworkBanner Network
Up to 100% coverage of arriving and departing passengers
Various formats to suit your needs
Advertising Format in HKIA – Advertising Format in HKIA – PremiumPremium
Cathay Pacific - Exterior BillboardCathay Pacific - Exterior Billboard
Advertising Format in HKIA – Advertising Format in HKIA – PremiumPremium
Prada – Bulkhead Column Mounted LightboxPrada – Bulkhead Column Mounted Lightbox
Advertising Format in HKIA – Advertising Format in HKIA – PremiumPremium
Bvlgari - Column Lightbox Bvlgari - Column Lightbox
HSBC - Lightbox on Glass WallHSBC - Lightbox on Glass Wall
Advertising Format in HKIA – Advertising Format in HKIA – PremiumPremium
Allianz - Frontlit BillboardAllianz - Frontlit Billboard
Advertising Format in HKIA – Advertising Format in HKIA – PremiumPremium
Premium
• Key Benefits
Estee Lauder – Primary IconEstee Lauder – Primary Icon
Tiffany – Secondary Icon & Lightbox on Tiffany – Secondary Icon & Lightbox on Glass Balustrade Glass Balustrade
Advertising Format in HKIA – Advertising Format in HKIA – PremiumPremium
Giant in size offers high visual impact
Effective brand building tool
Advertising Format in HKIA Advertising Format in HKIA – Digital Media– Digital Media
UBS – Digital Business NetworkUBS – Digital Business Network
Digital Media
• Key Benefits
Advertising Format in HKIA Advertising Format in HKIA – Digital Media– Digital Media
Chow Tai Fook – Digital Duty Free Chow Tai Fook – Digital Duty Free NetworkNetwork
Innovated technology to stimulate attention and increase impact
Multiple displays to showcase range of new product features
Strategic locations to capture quality audiences
Advertising Format in HKIA Advertising Format in HKIA – Motion and Interactive Media– Motion and Interactive Media
Omega -Arrival LED TV with LightboxOmega -Arrival LED TV with Lightbox
Advertising Format in HKIA Advertising Format in HKIA – Motion and Interactive Media– Motion and Interactive Media
Visa – Multimedia WallVisa – Multimedia Wall
PolyU – Internet LoungePolyU – Internet Lounge
Motion and Interactive Media
• Key Benefits
Innovative formats to maximize advertising creativity
Engage target customers to enhance effective communication
Advertising Format in HKIA Advertising Format in HKIA – Exhibition Site– Exhibition Site
Clinique – Exhibition SiteClinique – Exhibition Site
Advertising Format in HKIA Advertising Format in HKIA – Exhibition Site– Exhibition Site
Exhibition Site
• Key Benefits
Lancome – Exhibition SiteLancome – Exhibition Site
Marriott – Exhibition SiteMarriott – Exhibition Site
Effective two-way communication can be achieved by face-to-face interaction
Strategic locations to target customers
Advertising Format in HKIA Advertising Format in HKIA – Specials– Specials
Cathay Pacific – Glass Lift WrapCathay Pacific – Glass Lift Wrap
Advertising Format in HKIA Advertising Format in HKIA – Specials– Specials
RBS – Airbridge Interior WrapRBS – Airbridge Interior WrapLouis Vuitton – Giant Travelling Trunk Louis Vuitton – Giant Travelling Trunk DisplayDisplay
Samsung – TV SponsorshipSamsung – TV Sponsorship
Advertising Format in HKIA Advertising Format in HKIA – Specials– Specials
Lancome – Binnacle WrapLancome – Binnacle Wrap
HSBC – Wrap on Glass Balustrade HSBC – Wrap on Glass Balustrade
Advertising Format in HKIA Advertising Format in HKIA – Specials– Specials
Visa – Poster on WallVisa – Poster on Wall
MasterCard – Baggage MasterCard – Baggage TrolleyTrolley
Advertising Format in HKIA Advertising Format in HKIA – Specials– Specials
Asia Miles – Wrap on Glass Balustrade Asia Miles – Wrap on Glass Balustrade
Specials
• Key Benefits
Global Sources Global Sources – – Automatic People Mover AdvertisingAutomatic People Mover Advertising
Advertising Format in HKIA Advertising Format in HKIA – Specials– Specials
Impressive and acts as alternatives to traditional formats
Stimulate brand awareness
Advertising Format in HKIA Advertising Format in HKIA – New Innovative Formats– New Innovative Formats
Mega Glass Balustrade LightboxMega Glass Balustrade Lightbox
Subject to final approval by Airport Authority
Mockup PhotoMockup Photo
Advertising Format in HKIA Advertising Format in HKIA – New Innovative Formats– New Innovative Formats
Interactive Floor ProjectionInteractive Floor Projection Enlarged Lightbox at Enlarged Lightbox at
Arrival Greeting HallArrival Greeting Hall
Advertising Format in HKIA Advertising Format in HKIA – New Innovative Formats– New Innovative Formats
Flagpole NetworkFlagpole Network
Power PolePower Pole
Advertiser Brand: American ExpressFormat: 3D Display and Carousel WrapLocation: Arrival Baggage Reclaim Area
2008 Outstanding Campaign 2008 Outstanding Campaign ShowcaseShowcase
Advertiser Brand: American ExpressFormat: Free Standing Lightbox, Column Banner, Digital PanelsLocation: Departure and Arrival Area
2008 Outstanding Campaign 2008 Outstanding Campaign ShowcaseShowcase
Advertiser Brand: ESTEE LAUDERFormat: Column Banner, Lightbox on Balustrade, Exterior Billboard and Multimedia WallLocation: Departure Check-in and Duty Free Area, Main Road to the Airport
2008 Outstanding Campaign 2008 Outstanding Campaign ShowcaseShowcase
The JCDecaux Group The JCDecaux Group
No.1 worldwide for street furniture advertising
1st in Asia airport advertising – 7 airports
No. 1 worldwide for airport advertising with concessions in 141 airports
No. 1 worldwide in transport advertising
Thank YouThank You
For inquiries, please contact
JCDecaux Transport - Airport Advertising Team
Tel : (852) 2111 0111 / (852) 2862 7240
Fax: (852) 2110 1407
Email: [email protected]