Advertising MediaAdvertising Media

PPT 2.02.01PPT 2.02.01

PPT 2.02.01PPT 2.02.01 22

Types of MediaTypes of Media

NewspapersNewspapers

MagazinesMagazines

Internet web pagesInternet web pages

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Types of MediaTypes of Media

BillboardsBillboards

Telephone DirectoriesTelephone Directories

PPT 2.02.01PPT 2.02.01 44

Types of MediaTypes of Media

RadioRadio

TelevisionTelevision

PPT 2.02.01PPT 2.02.01 55

Types of MediaTypes of Media

Direct MailDirect Mail

Hand billsHand bills

Display windowsDisplay windows

PPT 2.02.01PPT 2.02.01 66

NewspapersNewspapers

AdvantagesAdvantages Can keep and refer Can keep and refer

to laterto later

DisadvantagesDisadvantages Print only and no Print only and no

soundsound Newspaper Newspaper

subscribers is lesssubscribers is less

PPT 2.02.01PPT 2.02.01 77

MagazinesMagazines

AdvantagesAdvantages Can keep and refer Can keep and refer

to laterto later Covers wider Covers wider

subscriber subscriber population than population than newspapersnewspapers

DisadvantagesDisadvantages Print only and no Print only and no

soundsound

PPT 2.02.01PPT 2.02.01 88

Internet Web PagesInternet Web Pages

AdvantagesAdvantages Reaches a broad Reaches a broad

audienceaudience

DisadvantagesDisadvantages Many people do Many people do

not have not have computerscomputers

PPT 2.02.01PPT 2.02.01 99

BillboardsBillboards

AdvantagesAdvantages Work 24 hours a Work 24 hours a

day and 7 days a day and 7 days a weekweek

DisadvantagesDisadvantages Customers have to Customers have to

go where the go where the billboards arebillboards are

PPT 2.02.01PPT 2.02.01 1010

Telephone DirectoriesTelephone Directories

AdvantagesAdvantages Help reach new Help reach new

people in areapeople in area

DisadvantagesDisadvantages Not very helpful to Not very helpful to

long-time residentslong-time residents

PPT 2.02.01PPT 2.02.01 1111

RadioRadio

AdvantagesAdvantages Sound and can be Sound and can be

heard at home or heard at home or in vehiclesin vehicles

DisadvantagesDisadvantages Cannot refer back Cannot refer back

to information such to information such as telephone as telephone number or locationnumber or location

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TelevisionTelevision

AdvantagesAdvantages Large audienceLarge audience Can be seen in Can be seen in

motion and heardmotion and heard

DisadvantagesDisadvantages ExpensiveExpensive Must record to Must record to

refer back to refer back to information such information such as telephone as telephone number or locationnumber or location

PPT 2.02.01PPT 2.02.01 1313

Direct MailDirect Mail

AdvantagesAdvantages Rather inexpensive Rather inexpensive

for the number of for the number of potential potential customerscustomers

Can refer back to it Can refer back to it laterlater

DisadvantagesDisadvantages Considered “Junk Considered “Junk

Mail” and often Mail” and often discardeddiscarded

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Hand Bills (Flyers)Hand Bills (Flyers)

AdvantagesAdvantages Directed to a Directed to a

specific target specific target groupgroup

Can refer back to it Can refer back to it laterlater

DisadvantagesDisadvantages Requires labor to Requires labor to

distributedistribute May cause bad May cause bad

public relations if public relations if left as trashleft as trash

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Display WindowsDisplay Windows

AdvantagesAdvantages Remains for long Remains for long

period of timeperiod of time Low costLow cost

DisadvantagesDisadvantages Customers have to Customers have to

go to where the go to where the window iswindow is

Require laborRequire labor Take up space in Take up space in

buildingbuilding