advertising notes. promotional message that appears at the top or side of a web site banner ad
TRANSCRIPT
ADVERTIS
ING
NOTES
•promotional message that appears at the top or side of a Web site
BANNER AD
• large outdoor advertising sign found along highways or on buildings
BILLBOARD
• person or group of people who buy products or services
CONSUMER
• the basic idea or theme that sponsors want to communicate to a target audience
MESSAGE
• promotional message in a magazine or newspaper; uses design, visuals, and text to appeal to a target audience
PRINT AD
• advertisement of a product or service through its use or placement in a TV show or film
PRODUCT PLACEMENT
• message that persuades the public to take a specific action or adopt a certain viewpoint toward an issue, an organization, or a cause
PUBLIC SERVICE ANNOUNCEMENT (PSA)
• ad aired on radio; relies on music, sound effects, creative scripts, memorable voices, and effective language
RADIO SPOT
• short, memorable phrase used in advertisements; intended effect is for people to remember the slogan and associate it with the product, such as Nike’s “Just Do It.”®
SLOGAN
• company or individual that pays to advertise a product or message
SPONSOR
• specific group a sponsor hopes to persuade; members share characteristics such as age, gender, background, values, or buying habits
TARGET AUDIENCE
short film promoting and previewing an upcoming movie or show; appears before feature movies in theaters and on TV; often uses fast-paced visuals, sounds, and special effects to make an impact
http://www.youtube.com/watch?v=7ZVEIgPeDCE
http://www.youtube.com/watch?v=IyaFEBI_L24&feature=related
TRAILER (TEASER)
ad broadcast on TV; uses many techniques—special effects, music, dazzling visuals, and creative scripts—to create a memorable message; often more expensive than other ads; cost varies according to the time it is aired
http://www.youtube.com/watch?v=R55e-uHQna0
TV COMMERCIAL
Homework 1: Pg 4/PRINT AD
• For January 23rd, find a print ad (from a magazine) and complete the questions on page 4 of the Advertising Packet.
• You may use magazines from Mrs. Wagaman’s room or from your own magazine.
• Must be school appropriate. • Can work on this activity on 1/20 after
midterm. • Turn in with ad stapled to the
homework paper.
HOMEWORK # 2 DUE 1/23 – WATCH TV!
• Choose one TV show to watch. Yes, your homework is to watch TV!!
• If possible, record it, so you can pause and rewind it. (Or use a previously recorded tape in your house)
• Use the chart to log and analyze at least 5 ads during the show.
• Also, make note of any product placements you see in the actual show.
Bandwagon
Suggests that everyone is using the product.
http://www.youtube.com/watch?v=K-thfeWWmgI
Celebrity Spokesperson
Shows a popular celebrity promoting a product.
http://www.youtube.com/watch?NR=1&feature=endscreen&v=Xs1HyRTDnPQ
Emotional Appeals
Taps into certain emotions, such as happiness, sadness, or excitement.
Glittering Generalities
Uses vague words - such as patriotism and freedom - that bring to mind values people agree with; often provides little or no concrete evidence.
http://www.youtube.com/watch?v=u9NQGQgFi6o&feature=results_video&playnext=1&list=PLA60FA3BCCB894EDF
Humor
Makes the consumer laugh; often gives little information about the product.
http://www.youtube.com/watch?v=nFVpaQGltrI
Individuality
Appeals to consumers’ desire to be different from everyone else; the opposite of the bandwagon appeal.
Loaded Words
Uses words that have positive connotations, such as “tasty,” “fresh,” or “sensational.”
Repetition
Uses specific words, images, or phrases that are stated or shown over and over again.
Snob Appeal
Taps into people’s desire to be special or part of an elite group.
AGE
RACE
GENDER
TV DEMOGRAPHICS
MUSIC DEMOGRAPHICS
MOVIE DEMOGRAPHICS