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Alternative Social Advertising:Pinterest & LinkedIn

Presented by:Robert Brady

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About Me

• Doing PPC since 2006• Senior Manager at Clix Marketing• Regular contributor to SearchEnginePeople.com,

ClixMarketing.com, PPCchat, PracticalEcommerce.com, SmallBizTrends.com and others

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Who I Am

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What I Love

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Why We’re Here

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What Are Promoted Pins Anyway?

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Interface

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Pinterest Dashboard

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Pinterest Campaign View

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Pinterest Pins View

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Reporting

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Pinterest Keywords View

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Pinterest Locations View

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Pinterest Devices View

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Tips

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Add tracking parameters to Destination URL on Edit screen

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Bulk Editor

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Buyable Pins

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Results

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Targeting: Think In Layers

• Job Title: CMO

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More!

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Targeting: Think In Layers

• Job Title: CMO• Job Function: Marketing + Seniority: CXO

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More!

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Targeting: Think In Layers

• Job Title: CMO• Job Function: Marketing + Seniority: CXO• CMO Groups

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LinkedIn Category vs Self Identified

• Groups – Seniority:CXO• Job Function:Marketing + Seniority:CXO - Groups

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Sponsored Updates

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Right Side Ads

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Right Side Ads Work!

• Case Study 1– 1,987 clicks– 7,046,846 impressions– 0.028% CTR– 439 leads– 20.47% conversion rate– CPA < $20

• Case Study 2– 1,540 clicks– 4,037,809 impressions– 0.038% CTR– 390 leads– 24.97% conversion rate– CPA < $15

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