advertising & pr labhelios-eie.ekt.gr/.../1/advprlab-tsakarestou-phpapp01.pdfbetty tsakarestou,...

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ADVERTISING & PR LAB PANTEION UNIVERSITY DEPARTMENT OF COMMUNICATION, MEDIA & CULTURE http://cmc.panteion.gr/ @cmc_panteion

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Page 1: ADVERTISING & PR LABhelios-eie.ekt.gr/.../1/advprlab-tsakarestou-phpapp01.pdfBetty Tsakarestou, Assistant Professor and Head of the Advertising and PR Lab @ tsakarestou Dimitra Iordanoglou,

ADVERTISING & PR LAB

PANTEION UNIVERSITYDEPARTMENT OF

COMMUNICATION, MEDIA & CULTURE

http://cmc.panteion.gr/@cmc_panteion

Page 2: ADVERTISING & PR LABhelios-eie.ekt.gr/.../1/advprlab-tsakarestou-phpapp01.pdfBetty Tsakarestou, Assistant Professor and Head of the Advertising and PR Lab @ tsakarestou Dimitra Iordanoglou,

20 YEARSCOMMUNICATING,SHARING KNOWLEDGE,

INNOVATING, CO-CREATING, INSPIRING

Page 3: ADVERTISING & PR LABhelios-eie.ekt.gr/.../1/advprlab-tsakarestou-phpapp01.pdfBetty Tsakarestou, Assistant Professor and Head of the Advertising and PR Lab @ tsakarestou Dimitra Iordanoglou,

OUR VISION

INSPIRE &TRAIN

THE FUTURECREATIVE

MINDS

Page 4: ADVERTISING & PR LABhelios-eie.ekt.gr/.../1/advprlab-tsakarestou-phpapp01.pdfBetty Tsakarestou, Assistant Professor and Head of the Advertising and PR Lab @ tsakarestou Dimitra Iordanoglou,

OUR SKILLS

COMMUNICATION, ADVERTISING, PR, EVENT MANAGEMENT, MARKETING,

STORYTELLING, SOCIAL MEDIA, CRISIS MANAGEMENT, CREATIVITY, LEADERSHIP,

CSR, MOBILE MARKETING, RESEARCH ENTREPRENEURSHIP

Page 5: ADVERTISING & PR LABhelios-eie.ekt.gr/.../1/advprlab-tsakarestou-phpapp01.pdfBetty Tsakarestou, Assistant Professor and Head of the Advertising and PR Lab @ tsakarestou Dimitra Iordanoglou,

OUR VALUESTEAMWORK,

COLLABORATION,SHARINGCREATIVITY,INNOVATION

OPENNESS, PIVOT, DISRUPTION, FAIL FAST,

EMBRACE CHANGE, GENEROSITY,

PERSONAL RESPONSIBILITY

Page 6: ADVERTISING & PR LABhelios-eie.ekt.gr/.../1/advprlab-tsakarestou-phpapp01.pdfBetty Tsakarestou, Assistant Professor and Head of the Advertising and PR Lab @ tsakarestou Dimitra Iordanoglou,

OUR ACTIONSLECTURES $ SEMINARS

SIMULATIONS & WORKSHOPSEVENTS (ASWUNI, ATHENS C0-

CREATION WORKSHOP)RESEARCH (MOBILE GEN NEXT)

Page 7: ADVERTISING & PR LABhelios-eie.ekt.gr/.../1/advprlab-tsakarestou-phpapp01.pdfBetty Tsakarestou, Assistant Professor and Head of the Advertising and PR Lab @ tsakarestou Dimitra Iordanoglou,

OUR COLLABORATIONSFOUNDING MEMBER OF

IOCPARTNER CCEBI-CO-CREATING

EXPERIENCE BASED INNOVATION RESEARCH

CENTER OF COPENHAGEN BUSINESS

SCHOOL

Page 8: ADVERTISING & PR LABhelios-eie.ekt.gr/.../1/advprlab-tsakarestou-phpapp01.pdfBetty Tsakarestou, Assistant Professor and Head of the Advertising and PR Lab @ tsakarestou Dimitra Iordanoglou,

OUR TEAMBetty Tsakarestou, Assistant Professor and Head of the Advertising and PR Lab @ tsakarestou

Dimitra Iordanoglou, Lecturer in HR !@diordanoglou

Lida Tsene, PhD, Teaching Associate & Researcher, PR, Art & Edu Manager, Comicdom Press, @lidatsene

Georgia-Zozeta Miliopoulou, PhD, Tenfour agency - Partner, Creativity, Teaching Associate & Researcher - Panteion University, National School of Public Administration, Athens Technical Institute

Konstantinos Ioannidis, Phd, Research, Nielsen

Maria Briana, PhD Researcher

Triantafillos Papafloratos, PhD Researcher

Invited Business InstructorsTasos Pagakis, Head of Communications Southeastern Europe, Ericsson, Diana Birba, Marketing Manager G&C, Greece & Italy at Mondelez International, Loukas Petrounias, Executive Director at Solid Communications Greece, Marketing and Advertising, Nektarios Sylligardakis Team leader at Eresus, Thodoris Georgakopoulos Co-Founder, CEO at Nest Media, Haris Makryniotis Managing Director at Endeavor Greece, Anna Zilakou Communications and PR Manager at Endeavor Greece, George Kouvaras, BGM, Mania Xenou Owner, Reliant Communications, George Flessas CEO at CIVITAS