Unit 18 - AdvertisingTask one

Unusual Print AdsBy BMW, Volvo and Nike

BMW Z3 Print AdvertThis BMW advert is supposed to replicate a sharks body and show the minimalism and beauty in their products. It creates a stealth like image to the car and this is very appealing to a large audience.

CreatorsCopywriter: JAUME RODRIGUEZArt Director: BORJA ARTEAGAAccount Supervisor: CHRISTINA ABRILAdvertiser Supervisor: IGNACIO FERNANDEZ SIMALCreative Director: PABLO MONZONIllustrator: BORJA ARTEAGA

Everybody wants one of these cars because they are seen to be cool and if you’re driving on you’re seen to be cool too. Although this advert isn’t very informative the cool illustration is very attractive and quickly gains a lot of attention being in the centre of the canvas.

The audience for this car is predominantly men because of the reputation BMW has built up with adverts like these. The shark is used to resemble the properties of the car in showing that it’s a well made, sleek and fast machine.

Nike Trainer AdvertThis Nike print advert shows the original ‘Nikey’ shoe design being built by construction tools, this is a statement by Nike telling their customers that they take pride and use precision in the production of their shoes. It could also be argued that this is a statement about the Nike Company and that they are promoting them as a large organisation. This advert has a humorous nature and is aimed at a male audience ages 5 and up.