PowerPoint Presentation

Brittany BrownRachel GartenKelsey JonesBrittney MormannBrianna Wilson

Evil Women Advertising

Purpose Statement: Radio The purpose of this marketing communication message is to convince college students that Coleman has everything you need for camping. This radio advertisement will target an audience that currently makes up a small percentage of our revenue because we are only targeting a small market at the moment, and would like to broaden our appeal. The result should be to get college age students to spend time in the great outdoors.

Creative Pyramid

The advertisement gains attention from the very beginning with a girl crying to her friend. The audience is drawn into the drama by female hysteria.

Creative Pyramid

After the incident is explained, the girls in the advertisement want to go on an adventure, which has listeners on the edge of their seats wondering what is going to happen.

Creative Pyramid

The credibility comes when Jen says, Dont worry, when we have Coleman, we dont need a man. The fact that Coleman is a long standing company is also a great credibility factor.

Creative Pyramid

After hearing the radio advertisement, college students will hold the mentality that Coleman can help them with any of their camping needs.

Creative Pyramid

The call to action is when the information about Coleman and their products are announced at the end.

Radio Script

Purpose Statement: Television The purpose of this marketing communication message is to convince college students that Coleman has everything you need for camping. This television advertisement will target an audience that currently makes up a small percentage of our revenue because we are only targeting a small market at the moment, and would like to broaden our appeal. The result should be to get college age students to want to escape in the elements of nature.

Creative Pyramid

When the Jeep comes into view, the audience is instantly engaged by wondering what the Jeep is doing there and why.

Creative Pyramid

Interest comes after the girls realize they have left their camping gear for the weekend and when a strange man comes from the woods.

Creative Pyramid

The audience sees credibility when Coleman helps the stranded girls by providing camping gear for their weekend.

Creative Pyramid

After hearing the television advertisement, college students will believe that Coleman can help them with any of their outdoor or camping needs.

Creative Pyramid

Action comes when the social media and Coleman information is displayed at the end of the commercial. This entices our customers to purchase.

Storyboard

Television Commercial