advertising roadmap review
DESCRIPTION
`. Advertising Roadmap Review. Marketing Solutions. Directors of Product Strategy. Kelli Chmielorz. Donna Beasley. Dana Midby. Jim Williams. Director Product Strategy Media Publishing Solutions. Director Product Strategy Marketing Solutions. Director Product Strategy Big Data - PowerPoint PPT PresentationTRANSCRIPT
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Advertising Roadmap Review`
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NCS ContentNCS Digital
NCS AdvertisingNCS Analytics
NCS Circulation NCS Audience
DTI Content PublisherDTI PlanSpeedJazbox
DTI AdvertisingDTI Ad ManagementDTI MediaPlusDTI AdSpeed, ClassSpeedAdPower
Sax CirculationMatrix Circulation
NCS WebManagerProNCS NewsEditPro
NCS CirculationProNCS AdManagerProNCS ProductionManagerPro
ProductsUNIFIED
UNLIMITED
Director Product StrategyMedia Publishing
Solutions
Marketing Solutions
Director Product StrategyMarketing Solutions
Director Product StrategyBig Data Solutions
Director Product StrategyCommerce Solutions
Kelli Chmielorz Donna Beasley Dana Midby Jim Williams
Carsten Olsen
James Mooney
Kate Washington
Sara OtrembaJesper Persen Jamie Fuller
Eliane Pohl Mark McCoid
Kevin Stoinoff
Neil Sinay
Mark Best
Scott Bray
Directors of Product Strategy
Technical Product Managers
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Important Focus Areas
• Digital Strategy• Mobile• Multi Media• Native Browser Applications• Adobe Hosting Strategies
As part of our roadmap review we have emphasized a number of areas that we feel requires a special focus for this and several upcoming roadmaps. Note that these areas of focus are additive to our Themes and Initiatives within this Roadmap.
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Digital Strategy - Framework
• Support Media Company transition to new Digital Workflows and Digital Business Models
• Key points:– Open Existing Platforms by wrapping in Web Services / SDKs
– Enable Easy Integration of Tools and Feeds
– Focus on Flexible Native Web User Interfaces. Create Extensible Apps and interfaces; e.g. Widget based
– Build Digital Centric Apps utilizing SDK’s
– Integrate at a Functional Level – not just a Technical Level
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Mobile
Marketing / Advertising
• Campaign Sales / Ad order entry• Customer account management• Inventory availability checking
Media Publishing
• Story assignment notifications• Content creation and submission• Photo and video input• Citizen journalist contributions
Mobile Input and Insight Mobile Channel Delivery
Commerce / Circulation
• Subscriber sales and order entry• Customer self-service• Route and dealer management
Data and Analytics
• Real-time business intelligence• Targeting statistics and metrics• Performance reporting
Marketing / Advertising• Ad Serving/In-App/SMS/Coupons• Location-based/personalized• Location aware business directories• Social campaigns
Media Publishing
• Responsive design websites• Personalized content delivery• Mobile apps and editions• Mobile news alerts
Commerce / Circulation• Mobile subscription packages• Premium access• Metered paywall content• E-commerce / Mobile Malls
• Personalization• Location and predictive targeting • Digital access reporting• Data-driven decision making
Data and Analytics
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Native Browser Applications
• Efficient internet delivery
• High performance
• Mobility
• Flexibility
• Extensibility
• Thin clients - reduced hardware requirements
• Adaptable work environment – any device, anywhere
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NCS Advertising: Mobile/Tablet Offerings
Functional Area Feature Availability
Order Entry/Order Edit/Order Review
Print OrderDigital OrdersInsert OrdersBroadcast OrdersCross-channel packages
NowNowNowNowNow
CRM Task creationOpportunitiesContact Person management
NowNowNow
Inventory Space Checking for Print 2014-1
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NCS Advertising: Browser OfferingsFunctional Area Feature Availability
Order Entry/Order Edit/Order Review
Print OrderDigital OrdersInsert OrdersBroadcast OrdersCross-channel packages
NowNowNowNowNow
CRM Task/Event ManagementLead CreationPipeline/Lead GenerationOpportunities/Offers
2014-12014-12014-22014-1
Inventory Print InventoryDigital Forecasting
Now2014-1
Reports Hyperlinks to Crystal Reports in MyView
2014-1
Material Handling Component upload or Ad upload for print and digital ads
2014-2
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NCS Advertising: Browser Offerings – cont’d
Functional Area Feature Availability
Workflow Approvals Credit Tier ApprovalParallel Approval Management
Now2014-1
Finance Accounts ReceivableCash Receipts
Target 2015Target 2015
Setups and System Admin User ManagementProduct SetupsSystem Administration
Target 2015Target 2015Target 2015
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NCS Advertising: Multi-Media
Module Feature Availability
ASI – Ad Serving Integration
Support for banner ads and streaming audio ads
Now
MediaLink Digital Material handlingInsert Tracking
2014-22014-2
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Market Releases – Theme OverviewNEWSCYCLE Advertising
Major Release 2014-1 Major Release 2014-2
2014 Q2 2014 Q3 2014 Q4 2015 Q1 2015 Q2
Theme 2014-1 2014-2
Quality • Sales Usability• Liner Advertising
Planned2014-2
• System Performance• Digital Performance• Liner Advertising
PlannedPlannedPlanned
Staff Efficiencies • NCS Best Practices• Continuous Integration Level 4
Planned2014-2
• Continuous Integration Level 4 Planned
Cloud / Hostability • Private party workflow• Hostability improvements• AdPortal/E-Proofing
PlannedPlannedNew
• Self Service Private Party Upsells• Business/Commercial Workflow• Hostability improvements
NewNewPlanned
Innovation • Activity Management • Digital Forecasting Tool• Mobile – Space Checking
PlannedPlannedPlanned
• Pipeline/Leads• Digital Affiliates• Improved Order Entry• MediaLink Digital• MediaLink Outsourcing• Digital Order Entry
PlannedPlannedPlannedPlannedNewPlanned
Unification
Extended
REV: Major Release 2014-1
Planned
Note: 2014-1 was extended to allow for 3 months of beta testing prior to the GA Release
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Sales – CRM View
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Sales Pipeline Management for 2014-2
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Order Entry – Digital Inventory
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Order Entry – Digital Inventory
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Self Service Portal
• Private Party Workflow• Business/Commercial Workflow• Agency Workflow• AdPortal for material upload• eProofing for customer approval
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Self Service ScreenshotsPrivate Party Workflow 2014-1
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Self Service ScreenshotsPrivate Party Workflow 2014-1
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Self Service ScreenshotsBusiness/Commercial Workflow 2014-2
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AdPortal Screenshots
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AdPortal Screenshots
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NEWSCYCLE AdManagerPro – Brief
• AdManagerPro 5.8 (Q3 2014)• New payment allocation method for distributing payments
• Ability to create transactions that do not automatically balance
• Ability to apply payments at the Agency / Customer level
• Auto-update the content preview as the users enters text
• 3rd party monitor (Import / Export) enhancements
• Create separate online batches
• Import graphic links
• Exports can automatically FTP
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NEWSCYCLE ProductionManagerPro – Brief
• ProductionManagerPro 5.7 (Q4 2014)• Add deadlines to media product info sent to PMP client
• Customer portal/sales portal unification
• Ability to submit art portal wide
• Approving a proof will show the user approving (i.e. salesperson vs. customer)
• Notifications for submitted artwork
• Files are now saved to the PMP server instead of only in the portal
• Based on security warn or don’t let users edit proofs past deadline in portal