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Page 1: Advertising & Sponsorship Info

We are waiting for you…

Page 2: Advertising & Sponsorship Info

The College Underground Radio is:

• Live to you 24/7 in a continuous, consistent format.

The #1 Internet Radio Station Chain For College And

Underground Radio

• The largest multi-unit internet radio station chain in the world. •13,000 unique and loyal monthly listeners, and growing every month• USA & Worldwide demographic is ages 20-28

Page 3: Advertising & Sponsorship Info

We Are Different Because:

• Variety of music as large as the audience base.

• Our prime age target is A21-28, a sought after demo and the “adult” side of A18-29• Programming is request based, pushing listeners to be interactive with the website.

• Ever changing program content with little replay.

• Multiple stations in USA and International for localized and worldwide targeting.

Page 4: Advertising & Sponsorship Info

The Demographic:

• Increasing demographic size of 18-20 yr old listeners & website visitors

• With a target A21-28 demographic, we address:

• Millenials/Gen Y mainly college students/grads,

• Entry level market spending levels of $350 Billion,,

• Heavy personal use consumers

• Impulse buyers with high social interaction tendencies

Page 5: Advertising & Sponsorship Info

Worldwide Website Visitors & Listeners

Page 6: Advertising & Sponsorship Info

Website Traffic

College Underground Radio listeners/visitors are located in every state of the Union

The site traffic is split evenly urban and rural

Website Visitors are averaging 4+ page views per visit.

Approximately 60% of our visitors are returning visitors each month.

Over 13,000 uniques interact with the College Underground Radio chain each month.

Visitor traffic is increasing each month.

Page 7: Advertising & Sponsorship Info

USA Website Visitors & Listeners

Page 8: Advertising & Sponsorship Info

College Underground Radio Listeners & Website Visitors

EarningsUnder $25K 25.5%, $25K-$30K 23.4%, $30K-$40K

23.4%, $40K-$50K 4.3%, Over $50K 23.4%

GenderMale 61.7%, Female 38.3%

Age21-29 38.3%, 30+ 55.3%, 18-20 6.4%

EducationNo College 2.1%, Some College 51.1%, College Grad

29.8%, Post Grad 17.0%

Page 9: Advertising & Sponsorship Info

64% have over 1,000 contacts/online friends 73% have read a blog 96% regularly participate in a social network. 55% have uploaded their own photos 83% regularly watch video clips 39% subscribe to RSS feeds 45% created their own blog OTHER: rich media consumers, are online more than watch

tv or listen to the radio, etc.

57% have joined a social network

Our Listeners

Page 10: Advertising & Sponsorship Info

Put your eggs all in one basket -

All in one convenient and inclusive package for a fraction of the cost of terrestrial radio advertising.

College Underground Radio wants to partner with you as we grow our A21-28 core demographic. .

As our partner, we offer you our:

Online Radio

Social Media

Websites

Special Sponsor areas

Events/Concerts

Page 11: Advertising & Sponsorship Info

Standard Sponsored ContentCollege Underground Radio gives you the flexibility to create the exact advertising campaign that is right for your marketing efforts.

By combining a variety of advertising units, you have a powerful advertising platform unlike any other internet radio station on the Web.

Friends Of The Station Displays a link to and explanation of your companies website on the main traffic pages of the CUR website

Weblinks Displays a link to and description of your company’s website on the Cool Companies Links page of the CUR website. Header Banners Displays a horizontal banner at the header of the main traffic pages of the CUR website.

Footer Banners Displays a horizontal banner at the bottom of the main traffic pages of the CUR website.

Social Media Facebook, Myspace, Email marketing campaigns

Page 12: Advertising & Sponsorship Info

Premium Sponsored Content

Discover Featured Artist

CUR Future Sound Radio CUR TV

Friday Night Concerts CUR Live

Concert Tours/Event

College Underground Radio develops innovative, result-driven advertising programs

From building a consistent voice throughout a user's session to creating a unique customized program specific to your needs, CUR creates programs that build brand awareness, generate leads and increase recall.

Page 13: Advertising & Sponsorship Info

“Discover”

All levels of “Sponsorship” are available.

Using the American Idol concept we bring you “Discover”, an amazingly popular vehicle for our listeners.As “judges” our listeners discover new artists before they become mainstream.

Each month up to 6 bands compete for votes from our listeners with the winner receiving 3 of their tracks in the following month’s playlist rotation.

The participating bands promote to their fans impacting the visitor count to this page

Page 14: Advertising & Sponsorship Info

“Featured Artist”

Around that, we highlight the artist’s:

“Featured Artist” is a monthly segment where we expose listeners and website visitors to one special artist.

Bands promote to their fans through social media impacting webpage visitors

Music Biography

Pictures Video

Page 15: Advertising & Sponsorship Info

“Future Sound Radio Shows” The CUR For Radio BoredomCollege Underground Radio presents a welcome relief to the clutter of preprogrammed, boring terrestrial radio with Future Sound Radio Shows.

• 1 hour weekly shows on various topics.

We feature some of the most creative and entertaining shows on internet radio.

• DJ’s are involved with promoting their own shows, driving more website visitors to their shows webpage.

• Shows are available in “On Demand” podcasts and live stream.

• Shows feature one or more dj’s

Page 16: Advertising & Sponsorship Info

THE BRIT AND THE BELL SHOW

An English Country Gentleman and American Southern Beauty mix and match their different cultures in this radio-blender of comedic entertainment and music.

The show also features the latest unsigned indie music from the USA and UK and includes interviews with the very successful in the world of art and entertainment to the 'up and coming' new faces on the scene.

“Future Sound Radio Shows” The CUR For Radio Boredom

Page 17: Advertising & Sponsorship Info

THE DRUNKARDS AMBASSADOR PROGRAMME

Born out of Baltimore rock and roll, reared on British Invasion, old country western, 60s & 70s radio, and upon re-entry, landed somewhere in the North Channel.

Your host Kyf Brewer and his world-wise "whiskey-enhanced" nodules soothe & tease your ear's inner child with music you won't hear on commercial radio.

“Future Sound Radio Shows” The CUR For Radio Boredom

Page 18: Advertising & Sponsorship Info

THE CAPTAIN SIB SHOW

Clinically proven to cause slight quivering of the eye and mild narcolepsy.

Ingredients 125g/4oz Confusion 55g/2oz Depression 180g/6oz Medication

“Future Sound Radio Shows” The CUR For Radio Boredom

Page 19: Advertising & Sponsorship Info

The Big Rock Show

The Big Rock Show, now in its 6th Season hosted by Tina Peek, has established itself as one of the most popular radio shows across North America. It has showcased many great interviews and new music from the Hard Rock and Heavy Metal genres.

Check out our weekly radio show for all your favorite national and regional bands, music, interviews and more!

“Future Sound Radio Shows” The CUR For Radio Boredom

Page 20: Advertising & Sponsorship Info

“CUR TV”We introduce the listener and website visitor to a performance of an artist through their music videos.

You heard them. Now you can see them.

The best music videos from the bands and artists on College Underground Radio

Live stream of select bands and artists.

All music video genres represented

All artists are represented on College Underground RadioBands promote to their fans that their video is playing on our station

It’s CUR TVIts not MTV.

Page 21: Advertising & Sponsorship Info

Other Promotional Avenues:Under Development

Viral marketing opportunities and social media links.

Weekly 15 minute music news show

Friday Night Concerts, a weekly concert streamed to colleges across the USA.

Tours, live performances and local promotions

A constant linkage through our e-services that links your product or service to artists or programs.

..and if you have something you want to try, we are all ears and flexible enough to pull it off.

Page 22: Advertising & Sponsorship Info

Marketing

• Local stations have been added in both the USA and Internationally with more on the way.

• We have ability to localize and regionalize marketing.

• College Underground Radio markets virally.

• We are adding “General Managers, Talent Scouts and

Music Editors” both nationally and internationally.

They:• promote and grow the concept,• drive traffic to the website

• discover new artists

Page 23: Advertising & Sponsorship Info

The Team

Plus:General Managers in each stationTalent Scouts around the world

Dave Hottle, CPC 27+ years Talent Management, Sales, Franchising and Business experience.

Bud Becker35+ years Music, Radio Consulting, Promotions and Advertising experience

John WestProject Consultant, 30 years performance and artist mgmt

Cheryl Wyatt Music Editor and Talent Scout

Page 24: Advertising & Sponsorship Info

College Underground Radio’s demographics are ideal to promote your brand in environments with nearly unlimited creative potential.

Summary:

College Underground Radio is the new combination of Internet listener driven radio programming and social media.

College Underground Radio is not a budget buster!

Page 25: Advertising & Sponsorship Info

Contact

We are easy to reach.

For more information and potentials, get in touch:

Dave Hottle [email protected]

Or Call: 678-402-7672