advertising & sponsorship opportunitiesfutureproofmybuilding.com/wp-content/uploads/2014/... ·...

Advertising & Sponsorship Opportunities

That should be enough to entice you into advertising or sponsoring with VoiceAmerica™. But some people need a bit more convincing. We get that.

VoiceAmerica™ is the single largest producer of original Internet talk radio programming in the world, with unparalleled scope and reach.

Since 1999, the VoiceAmerica™ has been streaming live Internet talk radio programs, featuring more than 200 hosts broadcasting on seven channels: its flagship Variety, Health & Wellness, Business, Sports, 7th Wave, Empowerment, and Kids..

We are innovators. We’ve been pushing the boundaries on Internet-based radio before…well, before a lot of online media site purveyors even had their first email address.And we continue to push the boundaries.

©2014 VoiceAmerica™ | www.voiceamerica.com

The numbers don’t lie.

» 42% of our listeners are female and 58% of our listeners are male» 57% of our female listeners are between the ages of 25-49» 43% of our male listeners are between the ages of 25-55» 62% of respondents have listened for over a year» 68% say they tuned in three or more days each week

An estimated 69 million Americans listened to online radio last month.

As the world’s largest producer of Internet talk radio programming, VoiceAmerica™ can put your brand in front of millions of active listeners.

MUSIC223MM

NEWS/TALK34MMPUBLIC

28MM

RELIGOUS6MM

SPORTS6MM

We have a proven platform to support broadcasting, marketing and interactive solutions to a continually growing audience.

Extending your Reach

We work with new, emerging and veteran media personalities to establish and create a complete media presence to a rapidly expanding Internet audience. They, in turn, bring more listeners to the network— we have Over 3 Million Average Audio Content Accesses Montly and Growing!And those are listeners ripe for your marketing message.


HOME

CAR

WORK

OTHER

RADIO LISTENING BY FORMAT RADIO LISTENING BY LOCATION

49%

27% APPROXIMATELY69 MILLION

17%

% WHO HAVE LISTENED TO ONLINE RADIO

Did you know?

Digital consumers are:

» More likely to be white collar

» 57% live in a household of $75K or more

» More educated: 36% have a college degree or more

» More entrepreneurial

» More involved with corporate purchasing decisions

» Slightly above-average with regard to political participation

» Active and athletic and more likely to be fans across sports leagues

» Heavy streamers and downloaders of Internet media: 69% download audio; 33% listen to streaming audio

» Heavy online spenders: 54% have spent over $500; 35% have spent more than $1,000; 18% have spent more than $2,500

Maximum Online Exposure


Through VoiceAmerica™, sponsors and advertisers receive maximum online exposure. We do this by establishing multiple points of presence in an industry that is rapidly expanding and attracting new listeners daily. We also provide a host of ancillary marketing initiatives for our hosts, extending their reach. And the opportunity for your advertising to be seen by more people.

iTunes SyndicationWe syndicate our shows through iTunes as an additional distribution channel. When a listener downloads a show, they subsequently download the advertisements that ran during that show.

eCard PromotionseCards contain weekly updated show information and can be forwarded to any host’s or sponsor’s database directly from the host page. A clickable sponsor banner appears at the bottom of each weekly eCard.

On Demand LibraryHosts are provided with a branded web page to hold their archived shows. Sponsors not only have the opportunity to post a clickable banner ad on that page, but their commercials remain in the archived shows that can be accessed by listeners at any time.

Social NetworksWe make it easy for users to find and share their favorite shows through features such as: an online media library where users can track their favorite shows and receive customized recommendations; bookmarking & sharing links that post directly to MySpace, Facebook, LinkedIn and most of the other popular networking sites; and RSS subscriptions that feed directly onto their RSS reader of choice. Since listeners are able to distribute their favorite shows to their peers, advertisers gains access to a new network of consumers.

Streaming Video All of our content players are not only capable of streaming audio, but also streaming video. This capability gives sponsors the advantage of delivering a more powerful and visual message to the listeners.

Be Where Your Customers Are

As broadband penetration increases, so doesconsumers’ time spent online, making Internetadvertising an integral part of any marketing plan.

VoiceAmerica™ isthe ideal solution for advertisers wanting toreach niche markets and new communities sinceVoiceAmerica™ has a broad range of shows withspecific focus areas and demographics. Best yet,the VoiceAmerica™ team works with each advertisingclient to customize campaigns for individual needs and objectives.

A few of our current and past sponsors include:

2014 Advertising Rates


AudioOne commercial spot played six times (three times during live broadcast and three times during rebroadcast):30 seconds 1 week: $600 13 weeks: $7,30060 seconds 1 week: $800 13 weeks: $9,800Please note: costs include airtime buy only. Spots can be professionally produced for a $250 fee.

Video Streaming On host page (video must be supplied by advertiser):

30 – 60 seconds 1 week: $700 13 weeks: $3,500

1 – 3 min. 1 week: $1,000 13 weeks: $12,300

eCard728 x 90 leaderboard standard; 1 week: $150 13 weeks: $1,600

Banner AdvertisingLinkable banner ad (single image, hyperlink, multiple static images, or flash object)

Host (728 x 90 leaderboard): 1 week: $250, 13 weeks: $3,250

Advertise Here

Advertise Here

Advertise Here

Advertise Here

Full: $10,000 » 13 week sponsorship of show series» 30-second spot (production included) played 6 times (3 during live broadcast and 3 during rebroadcast) » 30-60 second video spot (content must be provided) » Banner ad on weekly eCard » Opening & closing billboards on show » One live mention by host » Banner ad on host page » Banner ad on host personal/business website» Possible guest appearance by key person within company (subject to host approval)

Half: $5,000» 13 week sponsorship of show series» 30-second spot (production not included) played 4 times (2 during live broadcast and 2 during rebroadcast) » One live mention by host » Banner ad on host page » Banner ad on host personal/business website » Possible guest appearance by key person within company (subject to host approval)

Quarter: $3,300» 13 week sponsorship of show series» 30-second spot (production not included) played 2 times (1 during live broadcast and 1 during rebroadcast) » One live mention by host » Banner ad on host page » Banner ad on host personal/business website » Possible guest appearance by key person within company (subject to host approval)

Optional Advertising for Half and Quarter Sponsors» 13 week sponsorship of show series» Audio commercial production: $250 » 30-60 second video (content must be provided): $250 » eCard banner ad: $150 (1 week), $1,300 (13 weeks)

2014 Sponsorship Rates


All Things SportsBringing you some of the biggest names and headlines in the sports world. Our topics range from basketball, hunting, football, golf,NASCAR,IRL, Olympics and even tailgating, among others.

All Things KidsVoiceAmerica has partnered with the KidStar Network to expand their reach through VoiceAmerica Kids and bring you content for kids created by kids.

Talk on Today’s Hot TopicsDiscussing everything from current events, arts & entertainment, leadership, parenting, relationships, self-improvement, career advice, and a variety of other topics VoiceAmerica Variety is the foundation where is all started.

The Bottom Line in Business TalkThe top professionals in the business world come to you. Our shows feature an array of business issues such as strategies for building wealth, sales and marketing tools, stock trading, investing, business technology and a variety of other topics in the business world.

It’s Your World.. Motivate, Change, Succeed!The VoiceAmerica Empowerment Channel, live up to your fullest potential. Our expert hosts share tips and inspiration from the world of motivation and success. Build a better business, receive entrepreneurial guidance, make good on personal resolutions.

Be Extraordinary. Be Visionary. Be the Change.Are you seeking greater awareness of universal principles and want more meaning and inspiration in your daily life? Then help is here, we bring together leading and emerging change makers: best-selling authors, motivational speakers, leading-edge scientists and futurists, environmentalists and educators,

healers who are stimulating positive cultural shifts and making a

Healthy Living Starts HereFrom traditional as well as holistic perspectives, we bring you the latest information in the world of health and wellness.

disorders, homeopathy, substance abuse, personal growth, mental health, child-birth and a variety of others.

C H A N N E L S I N T H E V O I C E A M E R I C A N E T W O R K

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