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Page 1: ADVERTISING STRATEGIC PARTNERSHIPS2mzj3g1udflq1jh52v151ll1-wpengine.netdna-ssl.com/wp... · 2019-02-20 · Media / Advertising Experiential / Sponsorships Short-Term Space DMA GLA

ADVERTISING & STRATEGIC

PARTNERSHIPS

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01

CONTENTS

3 About RPAI

5 Advertising & Sponsorships

7 Media / Advertising

9 Experiential / Sponsorships

11 Short-Term Space

13 Featured Properties

15 Featured Properties

17. One Loudoun Downtown

19. Downtown Crown

21. Circle East

23. Main Street Promenade

25. The Shops at Legacy

27. Southlake Town Square

29 Additional Opportunities

31. Oak Brook Promenade

33. Plaza del Lago

35. Eastwood Towne Center

37. Fordham Place

39. The Shoppes at Union Hill

41. Huebner Oaks

43. Northgate North

45. Central Texas Marketplace

CONTACT

KIM FUHRMANVP, Senior Marketing Director571.635.8932 | [email protected]

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02 03

ABOUT RPAI

R etail Properties of America, Inc. (RPAI) has keenly

positioned our properties to benefit from the

shift in retail. Our portfolio of predominantly mixed-

use and grocery-anchored centers are uniquely

concentrated in some of the best MSAs and Super-

Zips. We continue to densify our portfolio through

37% Located within a SuperZip

148K Average Population (3-mile)

$91K Average Household Income (3-mile)

$510 Lifestyle Inline Sales PSF

105properties

RPAILISTED

22%

46%

32%Power Centers

Lifestyle Centers/ Mixed-Use Properties

Neighborhood/Community Centers

*Asset mix based on ABR

A BALANCED MIX*

RE/Development and RE/Expansion projects that

meet the needs of the modern retailer checklist. Our

local hands-on team is here to match your needs with

the right center within our diverse portfolio.

One Loudoun - Asbhurn, VA

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04 05

ADVERTISING & PARTNERSHIPS

STR ATEGIC OPPORTUNITIES

Media / AdvertisingLarge Format Print, Digital Format, Window Clings, Concrete Wraps, Elevator / Escalator Wraps, Directory Panels, Standees, Pole Banners, Stage Signs, Storefront Graphics, Column Wraps, Website Ads, Eblast Ads, Banners

Experiential / Sponsorships

National Tours, Sampling / Co-op Advertising, Holiday Events, Seasonal Events, Fashion Events, Gorilla Marketing, Market Research

Short-Term SpacePop-up Shops, Inline Stores (Seasonal), Holiday and Seasonal Retail, Product & Service Exposure, Entry to Market, Expanding / Growth Space

With a range of asset types in premier

settings located in the country’s top MSAs,

our centers are well positioned to reach your target

audience with interactive exposure.

The Shops at Legacy - Annual Christmas Tree Lighting Plano, TX

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0706

MEDIA / ADVERTISING

� Large Format Print

� Digital Format

� Window Clings

� Concrete Wraps

� Elevator / Escalator Wraps

� Directory Panels

� Standees

� Pole Banners

� Stage Signs

� Storefront Graphics

� Column Wraps

� Website Ads

� Eblast Ads

� Banners

High traffic areas connect brands with customers and prospects. With a range of print and digital formats, our centers reach strong demographics to effectively execute your message.

OPPORTUNITIES

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0908

EXPERIENTIAL / SPONSORSHIPSThrough event sponsorships, national tours or vehicle displays you can reach a vast audience and generate excitement during peak shopping times. Connect with our customers to test a new product, obtain market research or engage with a mobile tour experience. Tap into our many special events, naming rights opportunities or let us work with you to customize a sponsorship package that best fits your needs.

OPPORTUNITIES

� National Tours

� Sampling / Co-op Advertising

� Holiday Events

� Seasonal Events

� Fashion Events

� Gorilla Marketing

� Market Research

Downtown Crown Beer & Wine FestivalGaithersburg, MD

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1110

Events Partnerships Auto Displays Media / Advertising Product / Service Displays Short Term

� Pop-up Shops

� Inline Stores (Seasonal)

� Holiday and Seasonal Retail

� Product and Service Exposure

� Entry to Market

� Expanding / Growth Space

Short-term spaces such as pop-up shops and inline stores are an excellent way to enter the market, introduce a new product or expand your business, especially during the holidays.

OPPORTUNITIES

SHORT-TERM SPACE

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12 13

FEATURED PROPERTIES Media / Advertising Experiential / Sponsorships Short-Term Space

DMA GLA Banners Standees Elevator / Escalator / Column Wraps Large Format Directory/Digital Promotional Tours Sampling / Co-op Advertising Events Partnerships Auto Display Pop-up / Short Term Page #

Circle East D.C. - Baltimore – ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ 21

Downtown Crown (D.C.) D.C. - Baltimore 254,944 ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ 19

One Loudoun Downtown D.C. - Baltimore 418,153 ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ 17

Eastwood Towne Center Lansing, MI 332,751 ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ 35

Fordham Place New York (Metro) 262,407 ✓ ✓ ✓ ✓ ✓ 37

The Shoppes at Union Hill New York (Metro) 91,721 ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ 39

Main Street Promenade Chicago, IL 181,573 ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ 22

Oak Brook Promenade Chicago, IL 183,230 ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ 30

Plaza del Lago Chicago, IL 100,213 ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ 33

Southlake Town Square Dallas-Fort Worth, TX 861,887 ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ 27

The Shops at Legacy Dallas-Fort Worth, TX 392,206 ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ 25

Huebner Oaks San Antonio, TX 287,161 ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ 41

Central Texas Marketplace Waco, TX 526,016 ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ 45

Northgate North Seattle, WA 303,679 ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ 43

EA

STW

EST

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14 15

FEATURED PROPERTIESOne Loudoun - D.C. / Baltimore DMA

Downtown Crown - D.C. / Baltimore DMA

Circle East Redevelopment - D.C. / Baltimore DMA

Main Street Promenade - Chicago, IL DMA

The Shops at Legacy - Dallas / Fort Worth, TX DMA

Southlake Town Square - Dallas / Ft. Worth, TX DMA

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16 17

TENANTS

2018 HIGHLIGHTS

(3-mile)

F E ATU R ED P R O P ER T I E S

ONE LOUDOUN DOWNTOWNAshburn, VA | DMA: Washington, D.C. - Baltimore | GLA: 418,153

DULLES INTERNATIONAL AIRPORT

D.C.ARLINGTON

ALEXANDRIA

an elegant & eclectic mixed-use destination

OneLoudoun.com

OPPORTUNITIES

� Large Format

� Elevator & Column Wraps

� Standees

� Pole Banners

� Directories

� Digital Banners

� Pop-up

� Sampling

� Promotional Tours

� Fountain Wrap

� Concerts

� Events

� Auto Displays

� Plaza

� Stage

� Children’s Play Area

� Partnerships

ONE LOUDOUN

*a distinction given to areas whose population falls within the 95th percentile in weighted average median household incomes and percentages of adults with college degrees

$160,826AVERAGE HH INCOME

78,851DAYTIME POPULATION

(2017)

9.09%

PROJECTED POPULATION GROWTH (2018–2023)

#1COUNTY FOR JOB CREATION

OVER THE PAST DECADE

#1WEALTHIEST COUNTY IN

THE NATIONA “SUPERZIP” *

COMMUNITY

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18 19

TENANTS

2018 HIGHLIGHTS

(3-mile)

F E ATU R ED P R O P ER T I E S

DOWNTOWN CROWNGaithersburg, MD | DMA: Washington, D.C. - Baltimore | GLA: 254,944

DOWNTOWN CROWN

nationally recognized with unique-to-market shops, restaurants and services

SmartUrbanLiving.com/Downtown-Crown

495

495

270

370

OPPORTUNITIES

� Large Format

� Elevator Wraps

� Standees

� Directories

� Banners

� Pop-up

� Sampling

� Promotional Tours

� Concerts

� Events

� Auto Displays

� Stage

� Park Activities

� Partnerships

D.C.

BETHESDA

*a distinction given to areas whose population falls within the 95th percentile in weighted average median household incomes and percentages of adults with college degrees

$145,012AVERAGE HH INCOME

136,631POPULATION

5.96%PROJECTED POPULATION GROWTH (2018–2023)

ONE OF THE FASTEST GROWING COUNTIES IN THE

NATION

75.5%WHITE COLLAR

EMPLOYEES

A “SUPERZIP” * COMMUNITY

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20 21

TENANTS

2018 HIGHLIGHTS

(3-mile)

F E ATU R ED P R O P ER T I E S

CIRCLE EASTTowson, MD | DMA: Washington, D.C. - Baltimore | GLA: New Development

Lively. Distinct. Transforming. A mixed-use destination.

CircleEast.com

CIRCLE EAST

NEW DEVELOPMENT COMING SOON

OPPORTUNITIES

� Standees

� Directories

� Banners

� Wraps

� Pop-up

� Sampling

� Promotional Tours

� Auto Displays

� Partnerships

� Events

D.C.

BALTIMORE

$101,593AVERAGE HH INCOME

116,360POPULATION

132,663DAYTIME POPULATION

(2017)

37.47MEDIAN AGE

71.89%WHITE COLLAR

EMPLOYEES

33.8%POPULATION WITH A

BACHELORS DEGREE OR HIGHER

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22 23

TENANTS

2018 HIGHLIGHTS

(3-mile)

premiere shopping, dining & office district in the heart of the vibrant

and top-rated Downtown Naperville

MainStreetPromenade.com

OPPORTUNITIES

� Event Sponsorships

� Partnerships

� Directories

� On-Site Signage

� Standees

� Elevator Wraps

� Digital Media

� Digital Advertising

� Sampling / Co-op Advertising

� Pop-up / Short Term

� Auto Displays

� Promotions / Tours

� Market Research

MAIN STREET PROMENADE

CHICAGO

O’HARE INTERNATIONAL AIRPORT

F E ATU R ED P R O P ER T I E S

MAIN STREET PROMENADENaperville, IL | DMA: Chicago, IL | GLA: 181,573

$141,693AVERAGE HH INCOME

92,506POPULATION

$478,155AVERAGE HOUSING VALUE

$91,456AVERAGE DISPOSABLE

INCOME (2017)

#1WEALTHIEST CITY IN

THE MIDWEST (2017)

$1,189,070AVERAGE NET WORTH

(2017)

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24 25

TENANTS

2018 HIGHLIGHTS

(3-mile)

F E ATU R ED P R O P ER T I E S

THE SHOPS AT LEGACYPlano, TX | DMA: Dallas - Fort Worth, TX | GLA: 392,206

Vibrant urban center epitomizes working hard, living well and loving

every minute of it.

ShopsAtLegacy.com

THE SHOPS AT LEGACY

PLANO

OPPORTUNITIES

� Standees

� Elevator Wraps

� Directory/ Digital

� Promotional Tours

� Sampling / Co-op Advertising

� Events

� Partnerships

� Auto Displays

� Pop-up / Short Term

� Valet Text Messages

$138,287AVERAGE HH INCOME

98,189POPULATION

20 MSFADJACENT OFFICE SPACE

146,739DAYTIME POPULATION

(2017)

$100,180AVERAGE DISPOSABLE

INCOME (2017)

112,000CARS PER DAY

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26 27

TENANTS

2018 HIGHLIGHTS

(3-mile)

F E ATU R ED P R O P ER T I E S

SOUTHLAKE TOWN SQUARESouthlake, TX | DMA: Dallas - Fort Worth, TX | GLA: 861,887

unique collection of upscale apparel and specialty retail shops,

restaurants and cafés

SoutlakeTownSquare.com

OPPORTUNITIES

� Standees

� Directory / Digital Media

� Promotional Tours

� Sampling / Co-op Advertising

� Event Sponsorships

� Partnerships

� Auto Displays / Events

� Pop-up / Short Term

SOUTHLAKE TOWN SQUARE

FORT WORTHDALLAS

$196,832AVERAGE HH INCOME

59,100POPULATION

$1,452,206AVERAGE NET WORTH

(2017)

$119,990AVERAGE DISPOSABLE

INCOME (2017)

73,445DAYTIME TRAFFIC (2017)

$496,207AVERAGE HOUSING VALUE

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28 29

COREPROPERTIES

Oak Brook Promenade - Chicago, IL DMA

Plaza del Lago - Chicago, IL DMA

Eastwood Towne Center - Lansing, MI DMA

Fordham Place - New York City, NY DMA

The Shoppes at Union Hill - New York City, NY DMA

Huebner Oaks - San Antonio, TX DMA

Northgate North - Seattle, WA DMA

Central Texas Marketplace - Waco, TX DMA

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30 31

TENANTS

2018 HIGHLIGHTS

(3-mile)

F E ATU R ED P R O P ER T I E S

OAK BROOK PROMENADEOak Brook, IL | DMA: Chicago, IL | GLA: 183,230

OAK BROOK PROMENADE

OPPORTUNITIES

� Pole Banners

� On-site Signage

� Standees

� Elevator Wraps

� Digital Media

� Digital Advertising

� Market Research

� Automobile Displays / Events

� Promotional Tours

� Pop-up / Short Term

� Sampling / Co-op Advertising

� Partnerships

A vibrant lifestyle hub in a bustling Chicago suburb

OakBrookPromenade.com

CHICAGO

$111,672AVERAGE HH INCOME

155,783DAYTIME POPULATION

(2017)

$74,152AVERAGE DISPOSABLE

INCOME (2017)

71.7%WHITE COLLAR

EMPLOYEES

$375,250MEDIAN HOUSING VALUE

85,029POPULATION

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32 33

TENANTS

2018 HIGHLIGHTS

(3-mile)

F E ATU R ED P R O P ER T I E S

PLAZA DEL LAGOWilmette, IL | DMA: Chicago, IL | GLA: 100,213

iconic mixed-use center located in the heart of the affluent

Wilmette neigborhood

PlazaDeLago.com

PLAZA DEL LAGO

OPPORTUNITIES

� Promotional Tours

� Event Sponsorships

� On-site Signage

� Standees

� Market Research

� Partnerships

� Pop-up / Short Term

� Digital Advertising

� Summer Concert Series

� Auto Displays / Events

� Sampling / Co-op Advertising

CHICAGO

$2,067,750AVERAGE NET WORTH

(2017)

$111,748AVERAGE DISPOSABLE

INCOME (2017)

2-MILEVOID OF ANY OTHER SHOPPING CENTER

$654,995MEDIAN HOUSING VALUE

(2017)

82.6%WHITE COLLAR

EMPLOYEES

76%POPULATION WITH A

BACHELORS DEGREE OR HIGHER

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34 35

TENANTS

2018 HIGHLIGHTS

(3-mile)

F E ATU R ED P R O P ER T I E S

EASTWOOD TOWNE CENTEREast Lansing, MI | GLA: 332,751

big city style with main street charm

ShopEastwoodTowneCenter.com

EASTWOOD TOWNE CENTER

OPPORTUNITIES

� Standees

� Directories

� Banners

� Pop-up

� Sampling

� Promotional Tours

� Events

� Auto Displays

� Partnerships

LANSINGEAST LANSING

$58,225AVERAGE HH INCOME

36,378POPULATION

49,000+STUDENTS ADJACENT

T0 MSU

MID-MICHIGAN’SLIFESTYLE DESTINATION

72.8%COLLEGE STUDENT

POPULATION

52,000+CARS PER DAY

(2017)

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36 37

TENANTS

2018 HIGHLIGHTS

(3-mile)

F E ATU R ED P R O P ER T I E S

FORDHAM PLACEBronx, NY | DMA: New York (Metro) | GLA: 262,407

strongest retail corridor & transportation hub of the

Bronx

FORDHAM PLACE

OPPORTUNITIES

� Large Format

� Pop-up

� Promotional Tours

� Wraps

� Partnerships

NEW YORK CITY

$54,942AVERAGE HH INCOME

1,258,704POPULATION

2.61%

PROJECTED POPULATION GROWTH (2018–2023)

ADJACENT TO FORDHAM UNIVERSITY

ONE OF THE BUSIEST INTERSECTIONS

IN NEW YORK

100,000+CARS PER DAY

(2017)

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38 39

TENANTS

2018 HIGHLIGHTS

(3-mile)

F E ATU R ED P R O P ER T I E S

THE SHOPPES AT UNION HILLDenville, NJ | DMA: New York (Metro) | GLA: 91,721

unique collection of upscale apparel and specialty retail shops,

restaurants and cafés

TheShoppesAtUnionHill.com

THE SHOPPES AT UNION HILL

OPPORTUNITIES

� Standees

� Directories

� Banners

� Pop-up

� Sampling

� Promotional Tours

� Auto Displays

� Partnerships

� Events

NEW YORK CITY

$146,607AVERAGE HH INCOME

59,183POPULATION

$397,663MEDIAN HOUSING VALUE

40.6AVERAGE AGE

68.5%WHITE COLLAR

EMPLOYEES

$94,358AVERAGE DISPOSABLE

INCOME (2017)

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40 41

TENANTS

2018 HIGHLIGHTS

(3-mile)

F E ATU R ED P R O P ER T I E S

HUEBNER OAKSSan Antonio, TX | DMA: San Antonio, TX | GLA: 287,161

HUEBNER OAKS

OPPORTUNITIES

� Promotional Tours

� Partnerships

� Automobile Display / Event

� Large Format Print

� On-site Signage

� Standees

� Digital Advertising

� Pole Banners

� Pop-up / Short Term

� Sampling / Co-op Advertising

� Market Research

SAN ANTONIO

$77,353AVERAGE HH INCOME

124,196POPULATION

$195,227MEDIAN HOUSING VALUE

34.09AVERAGE AGE

71.4%WHITE COLLAR

EMPLOYEES

200,000+CARS PER DAY

(2017)

#00964f #844f23

San Antonio’s Fashion Village

ShopHuebnerOaks.com

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42 43

TENANTS

2018 HIGHLIGHTS

(3-mile)

F E ATU R ED P R O P ER T I E S

NORTHGATE NORTHSeattle, WA | DMA: Seattle, WA | GLA: 303,679

North Seattle’s historic neighborhood

NORTHGATE NORTH

OPPORTUNITIES

� Large Format Advertising

� Elevator / Escalator Wraps

� Directory

� Standees

� Market Research

� Pop-ups

� Partnerships

� Promotional Tours

� On-site Signage

� Sampling / Co-op Advertising

� Auto Displays

NORTHGATE MALL

$120,787AVERAGE HH INCOME

196,218POPULATION

6.5%PROJECTED POPULATION GROWTH (2018–2023)

$79,157AVERAGE DISPOSABLE

INCOME (2017)

146,745DAYTIME POPULATION

(2017)

52,049COLLEGE STUDENTS

WITHIN 3.5 MILES

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44 45

TENANTS

2018 HIGHLIGHTS

(3-mile)

F E ATU R ED P R O P ER T I E S

CENTRAL TEX AS MARKETPLACEWaco, TX | DMA: Waco, TX | GLA: 526,016

Waco’s premiere shopping destination

ShopCTM.com

OPPORTUNITIES

� Promotional Tours

� Partnerships

� Automobile Display/Event

� Market Research

� On-site Signage

� Standees

� Digital Advertising

� Pole Banners

� Pop-up / Short Term

� Sampling / Co-op Advertising

� Event Space $61,623AVERAGE HH INCOME

36,840POPULATION

16,000+STUDENTS ADJACENT TO

BAYLOR UNIVERSITY

#75BAYLOR UNIVERSITY RANKS

75 OF BEST COLLEGES IN NATIONAL UNIVERSITIES

10.57%5-YEAR POPULATION

GROWTH (1-MILE RADIUS)

58,000+CARS PER DAY

(2017)

CENTRAL TEXAS MARKETPLACE

AUSTIN

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CONTACT

KIM FUHRMANVP, Senior Marketing Director

571.635.8932 | [email protected]