Advertising Strategies

Advertising StrategiesMalik Saad NomanAbid Iqbal MalikFaizan Asghar MalikUsman MalikWhat is Advertising?Modern AdvertisingCommunication using objectives and strategies to impact consumersThoughtsFeelingsActionsMarketers use all the techniques to reach their customers and deliver their messagesEvolution of AdvertisingFive Basic Factors of AdvertisingPaid communicationSponsor is identifiedTries to inform or persuadeReaches a large audienceMessage conveyedFour Components of Advertising

AdvertisersAdvertising StrategyAcampaigndevelopedby abusinessto encourage potentialcustomerstopurchasea good orservice. Generally tailored to atarget audienceperceived to be most likely out of thepopulationto purchase theproduct. Includeelementssuch as geographiclocation, perceiveddemographicsof theaudience,price points, specialoffers, And whatadvertising media, such as billboards,websites, or television, will be used to present the product.

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