Advertising vs.

PR

What is advertising?• Salesmanship in print, driven by a

reason why? Albert Lasker

• a nonpersonal communication of information, usually paid for and usually persuasive in nature, about products or ideas through various media

What is Public Relations?

“PR is the deliberate, planned and sustained effort to establish and maintain mutual understanding between an organization and its publics”

(British Institute of Public Opinion)

Main goals

Advertising: to persuade people to buy something

PR: to help people to make their own conclusion according to the difference sources of information

Advertising Public Relations Involves not only the cost of creating the message (the print, radio or TV commercials), but also the cost of paying a media outlet to deliver the message.

Involves primarily the costs of developing the positive information about the company, owner or product - messages you hope to communicate to your market and community.

COST

Advertising Public Relations

Company controls the message, the method and timing of delivery

The media controls the message, the method and timing of delivery

Control

Advertising and PR are designed to be catchy so that they can attract the target audience.     

Advertising you pay for;

Public Relations you pray for …