ADVERTISING WITHIN T IN THE PARK

PRESENTED BY CONOR SHEVLIN

T IN THE PARK

• Major Scottish festival held annually since 1994 and is named after its main sponsor – Tennent’s

• Has hosted major acts e.g. 2014 was headlined by Arctic Monkeys, Biffy Clyro & Calvin Harris

• Started in 1994 with some bands playing to 17,000 people and has grown and grown to what it is today

• Brings around 85,000 people each day as well as around 70,000 campers

• As of 2015 it will have been held in 3 locations 1994 – 1996 at Strathclyde Park, Lanarkshire

1997 – 2014 at Balado Airfield, Kinross-Shire

2015 onwards at Strathallan Castle, Perthshire

P’S IN MARKETING

• 7 P’s in Marketing – Product, Price, Place, Promotion, People, Process Physical Evidence

• “Promotion is the way a company communicates what it does and what it can offer customers.”

• “Promotion must gain attention, be appealing, tell a consistent message and above all else give the customer a reason to choose your product rather than someone else’s.” (Extract from “Marketing and the 7Ps: A brief summary of marketing and how it works”)

ADVERTISING WITHIN T IN THE PARK

• Promoted by DF Concerts and is promoted through a variety of methods such as:

• Advertisements on the TV and Radio

• Social Media (Twitter, Facebook)

• https://www.youtube.com/watch?v=wQgJYOkZpTM

“Promotion must gain attention, be appealing, tell a consistent message and above all else give the customer a reason to choose your product rather than someone else’s.”

THE END!

Thank you for listening!

REFERENCES

• Marketing and the 7Ps: A brief summary of marketing and how it works – available at http://www.cim.co.uk/files/7ps.pdf accessed at (27 October 2014)