advertising’s next act: a c t v e r t i s i n g · .oooo at&t lte kool-aid @koolaid 5:42 pm...
TRANSCRIPT
A D V E R T I S I N G ’ S N E X T A C T :
A C T V E R T I S I N G
SHAWNA ROSS
EXECUTIVE DIRECTOR OF PLANNING
MCGARRYBOWEN
MAGEN HANRAHAN
VICE PRESIDENT, MEDIA & CREATIVE SERVICES
KRAFT HEINZ
“ T H E W A Y T O G E T S T A R T E D I S T O
Q U I T T A L K I N G A N D B E G I N D O I N G . ”
– Walt Disney
We help people
make progress in
their lives by building
food brands that are
timely in culture.
ACT 1
WHEN YOU KNOW WHAT YOU BELIEVE,
YOU KNOW HOW TO BEHAVE
R E A L I S S U E S R E Q U I R E R E A L C H A N G E
D R I V I N G B E N E F I T S I N T O A C T I O N
WE BELIEVE…
QUALITY MEAT
IS A RIGHT NOT
A PRIVILEGE
SO WE WILL…
CHANGE EVERY
SINGLE HOT DOG
WE MAKE
• No artificial preservatives
• No added nitrates or nitrites
• No fillers or by-products
ACT 2
TENSION IS AT THE ROOT OF EVERY GREAT STORY,
HOWEVER THEY ARE TOLD
E V E R Y O N E L O V E S K O O L - A I D M A N ’ S
I C O N I C C R A S H E S
B U T N O O N E C A N E X P E R I E N C E I T I R L
# K R A S H H E R E
ACT 3
WALK THE WALK –
DON’T JUST TALK THE TALK
WALK THE WALK - DON’T JUST TALK THE TALK
BEST PART OF ALL…
BEST PART OF ALL…
AND WE’LL LEAVE YOU WITH ONE MORE…
L E S S O N S L E A R N E D
WHEN YOU KNOW WHAT YOU BELIEVE, YOU KNOW
HOW TO BEHAVE
TENSION IS AT THE ROOT OF EVERY GREAT STORY –
HOWEVER IT IS TOLD
WALK THE WALK – DON’T JUST TALK THE TALK
thank you