advertising,publicity &propaganda
TRANSCRIPT
ADVERTISING,ADVERTISING,PUBLICITY &PUBLICITY &
PROPAGANDAPROPAGANDA
Group Members
Dilbar HussainAhmad Bakhsh
Mian Muhammad HassanAdnan
ADVERTISING …ADVERTISING …Definition:Definition: Any paid form of non personal communication of information about products or ideas by an identified sponsor through the media in an effort to convince or influence behavior of the people in such a manner as to encourage them to buy
ADVERTISING …ADVERTISING …significance:significance: Paid form Non personal communication / information
About products or ideas Identified sponsor Through the media To convince or influence behavior of the people
To encourage them to buy
ADVERTISING …ADVERTISING …Nature : Nature : Paid for Commercial Transaction Controlled by
Advertiser
ADVERTISING …ADVERTISING …Aim : Aim : Sell a Products / Services to the largest possible market at the lowest possible cost
ADVERTISING …ADVERTISING …Effect : Effect : Remains for sometime – there is ‘recall’Source :Source : Always identifiable
PublicityPublicity
Defination : Defination : Giving information about a Company or its products by Personal / Non Personal means, & is not directly or indirectly paid by the Organization, and the source is NOT identified
PUBLICITY …PUBLICITY …Meaning : Meaning : Give information About a Company or its
products By Personal / Non
Personal means Not directly or indirectly
paid for Source is NOT identified
PUBLICITY …PUBLICITY …Nature :Nature :Non commercial transactionAim : Aim : To influence opinion of the public in favour of something
PUBLICITY …PUBLICITY …Effect :Effect : Influence human action
by awakening the desire to possess a product.
To create a good public image
To clear any doubt / opinion
PUBLICITY …PUBLICITY …Source:Source: Initiative may be taken by the published
Not openly sponsored
NOTE …NOTE …All Advertising
is Publicity BUT
all Publicity IS NOT
Advertising
PROPAGANDA …PROPAGANDA …Definition : Definition : Spreading of Ideas / Doctrines / Messages. The public is expected to accept ‘readymade’ conclusions. It is only one sided communication. It favors the cause – Political parties / leaders and their election campaigns
PROPAGANDA …PROPAGANDA …Meaning : Meaning : Spreading Ideas / Doctrines /
Messages The public is expected to
accept ‘readymade’ conclusions
One sided communication favoring the cause e.g. Political parties / leaders and their election campaigns
PROPAGANDA …PROPAGANDA …Nature : Nature : Can be either commercial or non commercialAim :Aim : Spread Ideas / Doctrines / Messages No question of ‘selling’
PROPAGANDA …PROPAGANDA …Effect : Effect : Temporary – ceases to influence after the cause is achieved & lose their appeale.g. Political parties / leaders and their election campaigns / speeches / promises
PROPAGANDA …PROPAGANDA …
Source : Source : May be commercial – normally is commercial
So that was all About my topic
Thank you
The End