advertising,publicity &propaganda

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ADVERTISING, ADVERTISING, PUBLICITY & PUBLICITY & PROPAGANDA PROPAGANDA

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Page 1: ADVERTISING,PUBLICITY &PROPAGANDA

ADVERTISING,ADVERTISING,PUBLICITY &PUBLICITY &

PROPAGANDAPROPAGANDA

Page 2: ADVERTISING,PUBLICITY &PROPAGANDA

Group Members

Dilbar HussainAhmad Bakhsh

Mian Muhammad HassanAdnan

Page 3: ADVERTISING,PUBLICITY &PROPAGANDA

ADVERTISING …ADVERTISING …Definition:Definition: Any paid form of non personal communication of information about products or ideas by an identified sponsor through the media in an effort to convince or influence behavior of the people in such a manner as to encourage them to buy

Page 4: ADVERTISING,PUBLICITY &PROPAGANDA

ADVERTISING …ADVERTISING …significance:significance: Paid form Non personal communication / information

About products or ideas Identified sponsor Through the media To convince or influence behavior of the people

To encourage them to buy

Page 5: ADVERTISING,PUBLICITY &PROPAGANDA

ADVERTISING …ADVERTISING …Nature : Nature : Paid for Commercial Transaction Controlled by

Advertiser

Page 6: ADVERTISING,PUBLICITY &PROPAGANDA

ADVERTISING …ADVERTISING …Aim : Aim : Sell a Products / Services to the largest possible market at the lowest possible cost

Page 7: ADVERTISING,PUBLICITY &PROPAGANDA

ADVERTISING …ADVERTISING …Effect : Effect : Remains for sometime – there is ‘recall’Source :Source : Always identifiable

Page 8: ADVERTISING,PUBLICITY &PROPAGANDA

PublicityPublicity

Page 9: ADVERTISING,PUBLICITY &PROPAGANDA

Defination : Defination : Giving information about a Company or its products by Personal / Non Personal means, & is not directly or indirectly paid by the Organization, and the source is NOT identified

Page 10: ADVERTISING,PUBLICITY &PROPAGANDA

PUBLICITY …PUBLICITY …Meaning : Meaning : Give information About a Company or its

products By Personal / Non

Personal means Not directly or indirectly

paid for Source is NOT identified

Page 11: ADVERTISING,PUBLICITY &PROPAGANDA

PUBLICITY …PUBLICITY …Nature :Nature :Non commercial transactionAim : Aim : To influence opinion of the public in favour of something

Page 12: ADVERTISING,PUBLICITY &PROPAGANDA

PUBLICITY …PUBLICITY …Effect :Effect : Influence human action

by awakening the desire to possess a product.

To create a good public image

To clear any doubt / opinion

Page 13: ADVERTISING,PUBLICITY &PROPAGANDA

PUBLICITY …PUBLICITY …Source:Source: Initiative may be taken by the published

Not openly sponsored

Page 14: ADVERTISING,PUBLICITY &PROPAGANDA

NOTE …NOTE …All Advertising

is Publicity BUT

all Publicity IS NOT

Advertising

Page 15: ADVERTISING,PUBLICITY &PROPAGANDA

PROPAGANDA …PROPAGANDA …Definition : Definition : Spreading of Ideas / Doctrines / Messages. The public is expected to accept ‘readymade’ conclusions. It is only one sided communication. It favors the cause – Political parties / leaders and their election campaigns

Page 16: ADVERTISING,PUBLICITY &PROPAGANDA

PROPAGANDA …PROPAGANDA …Meaning : Meaning : Spreading Ideas / Doctrines /

Messages The public is expected to

accept ‘readymade’ conclusions

One sided communication favoring the cause e.g. Political parties / leaders and their election campaigns

Page 17: ADVERTISING,PUBLICITY &PROPAGANDA

PROPAGANDA …PROPAGANDA …Nature : Nature : Can be either commercial or non commercialAim :Aim : Spread Ideas / Doctrines / Messages No question of ‘selling’

Page 18: ADVERTISING,PUBLICITY &PROPAGANDA

PROPAGANDA …PROPAGANDA …Effect : Effect : Temporary – ceases to influence after the cause is achieved & lose their appeale.g. Political parties / leaders and their election campaigns / speeches / promises

Page 19: ADVERTISING,PUBLICITY &PROPAGANDA

PROPAGANDA …PROPAGANDA …

Source : Source : May be commercial – normally is commercial

Page 20: ADVERTISING,PUBLICITY &PROPAGANDA

So that was all About my topic

Page 21: ADVERTISING,PUBLICITY &PROPAGANDA

Thank you

Page 22: ADVERTISING,PUBLICITY &PROPAGANDA

The End