advertising's new medium: human experience
TRANSCRIPT
- 1. Advertisings New Medium: Human Experience
- 2. BUT THEY BECAME MORE
- 3. INTRUSIVE
- 4. DULL & BORING
- 5. MARKETERS MUST FUNDAMENTALLY RETHINK THEIR ADVERTISING STRATEGY AND EXECUTION TO CREATE AN IMPACT
- 6. HUMAN ADVERTISING IS THE WAY !!
- 7. THINK LESS ABOUT WHAT ADVERTISING SAYS TO ITS TARGETS AND MORE ABOUT WHAT IT DOES FOR THEM
- 8. FATHERS DAY MARKETING
- 9. ONE CANNOT COMPETE FOR ATTENTION BY YELLING ACROSS LOUDER
- 10. Oh!! Then what to do?
- 11. MAPPING STRATEGICALLY TO THE 4 DOMAINS
- 12. 1PUBLIC SPHERE THE FOUR SPHERES OF HUMAN ADVERTISING
- 13. ENGAGE CONSUMERS DURING MOMENTS OF DOWNTIME WHEN THEYRE MOVING BETWEEN ONE POINT OR ACTIVITY AND THE NEXT AND HAVE ATTENTION FREE FOR NEW INPUT
- 14. MORE RELAVENT IN CONTEXT & HELP PEOPLE REACH PERSONAL OBJECTIVES
- 15. THIS WAS AIRED DURING OVER BREAKS OF IND VS PAK WORLD CUP 2015
- 16. 2SOCIAL SPHERE THE FOUR SPHERES OF HUMAN ADVERTISING
- 17. USE SOCIAL INTERACTIONS AS CARRIERS OF AD MESSAGING
- 18. INDIA HAS JUST STARTED MOVING TOWARDS SOCIAL SPHERE AND IT HAS LONG WAY TO GO AND MANY NEW INNOVATIVE THINGS TO COME - AN UNDERGRADUATE AT IIT MADRAS
- 19. 3TRIBAL SPHERE THE FOUR SPHERES OF HUMAN ADVERTISING
- 20. TRIBAL SPHERE IS THE DOMAIN OF MORE-FOCUSED SOCIAL ENGAGEMENT
- 21. 4PSYCHOLOGICAL SPHERE THE FOUR SPHERES OF HUMAN ADVERTISING
- 22. INSERT WORDS, PHRASES, OR EMOTIONS INTO A CONSUMERS PSYCHOLOGICAL PROCESSES
- 23. LEAD INDIA AD CAMPAIGN
- 24. NOT JUST AD, BUT MOTIVATION AS WELL
- 25. HOW TO PLACE ADS IN THE SPHERES?
- 26. HAVE A CUSTOMER CENTRIC APPROACH AND NOT MEDIA CENTRIC
- 27. LOOK FROM CUSTOMERS POINT OF VIEW1
- 28. TARGET THE CAMPAIGN TO CREATE VALUE FOR CONSUMERS2
- 29. TEST, LISTEN, AND ADJUST ADS TO IMPROVE THE CUSTOMER EXPERIENCE3
- 30. EVALUATE AN EXPANSION STRATEGY4
- 31. CONSTANTLY LOOK FOR WAYS TO REFRESH THE MESSAGE5
- 32. ADVERTISING IN THESE SPHERES WORKS ONLY WHEN IT IS WELCOME AND USEFUL; ELSE THEY WILL REJECT IT OR, WORSE, REACT WITH A SCORCHING BACKLASH
- 33. "These slides were created by B. Pavan Kumar as part of an internship done under the guidance of Prof. Sameer Mathur (www.IIMInternship.com)"