ADVERTORIALSCREATING SUCCESSFUL CAMPAIGNS IN

NON-TRADITIONAL ADVERTISING SPACE

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WHAT IS AN ADVERTORIAL?

Advertorials are a form of advertising that mimic editorial content but are sponsored by, or even written by a local business.

Advertorials are marked as advertisements but otherwise do not differ in tone or quality from the other content on the site.

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WHEN DOES AN ADVERTORIAL WORK?

Before selling an advertorial, please ask yourself the following questions: •Is this content I would put on this site, even if it were not sold?

•Is the content interesting, relevant, rich, innovative, informative, fun? •Does the advertorial showcase the client and the product/service naturally?

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ADVERTORIAL EXAMPLEBloomington sold an advertorial to a local meat shop. It included a weekly short video posted on the web site that demonstrated a grilling tip. A “featured” meat that was on sale or available at the store that week was included in the video to showcase the client’s product.

Here are the topics:

1 - Gourmet Burgers and Brats

2 - Dry Rubs

3 - Marinades

4 - Father's Day Ideas

5 - The Bacon Bomb

6 - Ribs (Different kinds, tips on cooking them)

7 - Hot Dogs (these aren't your normal hot dogs)

8 - Sides (More than just a meat shop, he's a full deli too)

9 - Charcoal vs Gas

10 - Specialty Items (He has a bunch of local products that are hard to find)

11 - Beer Can Chicken

12 - Roasts

13 - Seafood

14 - Bacon (Better selection than your corner grocery store)

15 - Use A Meat Thermometer

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The advertorial package includes:

• Set number of posts featuring or written by client

• Post featured in the blog loop and/or DL

• Can be text, video or a combination

• Can be posted to Facebook/Twitter for additional cost

Pricing:

$400 station/week