ADVOCACY MEDIA

By: sMARK_ideas

Achieving Knowledge Replication Through Technology

TERMS •ADVOCACY

▫An affiliation with an issue/concern based on: Experience Culture Conscience

•MEDIA ▫A tool of expression, communication, and

connection▫Use of technology

Media •Broadcast (TV, radio) •Print (newspapers, magazines)

NEW / INTERNET MEDIA •Social Networks

▫Facebook, Twitter, YouTube, blogs, forum/dialogue sites, other user-generated programs

ADOCACY WRITING •Finding an advocacy •Creating ACTIVE knowledge (vs.

passive) about that advocacy ▫Something that inspires▫Something that connects▫Something that facilitates reflection ▫Something that builds up self-worth ▫Something that suggests inclusion ▫Something that moves people to action

ADVOCACY WRITING PHASES •Knowledge Generation (3-Face Perspective) •Knowledge Consumption (Communication

Tools)•Knowledge Replication (Ownership)

Phase 1•Knowledge Generation (writing)

▫ME Perspective Appeals to self

Personal-driven ▫THEY Perspective

Open-minded & Receptive of others Audience-inspired

▫WE Perspective Proactive & Optimistic

Team-oriented

Phase 2•Knowledge Consumption (communication tools)

▫Facilitating awareness, understanding, and support Audience Analysis

Accessibility (geographical, technological) Language (content: tone/emotion, dialect,

textual/graphical/video) Lifestyle (relevance, availability, approach) Age (children, teenagers, adults)

Phase 3• Knowledge Replication (ownership)

Achieving CREDIBILITY / TRUST= Knowledge Generation + Knowledge

Consumption

▫ Gauge: Against (personal/org) goals/objectives Answer: “Did it touch them?” Consider:

Increased awareness (inquiries up; debate) Increased support (financial or in kind) Increased partnership Interest to adopt, repeat/replicate

•Parts▫Headline (title) ▫Introduction (lead)▫Body ▫Concluding Paragraph

•Remember▫5Ws, 1H, So what? ▫Write with 5+1 senses▫Informative / Entertaining / Persuasive

FEATURE WRITING (1 of 3)

FEATURE WRITING (2 of 3) •Types:

▫Profiles / Interviews▫Humorous Reflections▫Travelogues ▫Instructional ▫Personal / Anecdotal ▫Human Interest ▫Historical Feature

FEATURE WRITING (3 of 3) •Ask yourself:

▫What do I want to achieve with this article? (PURPOSE)

▫Who are my readers? (CONCERN)▫When will I see I have been successful?

(RESULT)▫How can I sustain it? (COMMITMENT) ▫How do I feel about it? (FULFILLMENT)