advocamp: francesca krihely
TRANSCRIPT
ADVOCACY
Your new Content Marketing
strategy
of marketers use content marketing as part of their marketing and lead generation strategy.
88% 76%
of marketers believe they need to be creating more content in 2016 than 2015.
FRANCESCA KRIHELY
@francium
PROBLEM
PROBLEM
Competitive market
Strong legacy vendors
Engaged community but with no way to scale
SOLUTIONLaunch a formal advocacy program
Encourage our customers to become the center of the conversation by creating content for and with us
PLAN
REACH
ACT / EDUCATE
CONVERT /CONTACT
ENGAGE
TACTICS
ADVOCACY
ADVOCACY
ADVOCACY
ADVOCACY
3 KPIsProduction
Sharing
Leads
PRODUCTION METRICS
Pieces of content
Authors
Topics areas
PROBLEM
Content Production
GET YOUR ADVOCATES INVOLVED NOW
SHARING
Social sharing
Consumption after sharing
In 4 Months
Advocates drove over 50,000 website visits
through social sharing
LEADSHow often do content consumers turn into leads?
Track leads from Content Efforts
Leverage UTM codes or another system to
measure attribution
3 KPIsProduction
Sharing
Leads
TAKEAWAYSOffboard content creation to your advocates
Leverage your advocates in disseminating content
Track and optimize how leads convert
QUESTIONS?
@francium