advocating for success_federal healthy candidates campaign_ amanda sheedy and françois zeller
TRANSCRIPT
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Federal Healthy Candidates Campaign
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Background on Healthy Candidates
► Campaign launched in Ontario to support the 2011 and 2014 provincial elections.
► Mobilize voters to engage with candidates.► HSF to develop relationships with candidates to deepen
post-election.► Profile the Foundation as leaders in health and health
promotion.
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Past Success
Election Year MPP result Public Engagement2011 Election 86% of MPPs were
Healthy Candidates5000 Ontarians engaged
2014 Election 95% of MPPs were Healthy Candidates
5500 Ontarians engaged
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What is the Healthy Candidates Campaign?
1. Empower voters to get involved in the Federal election.2. Bring voters and candidates together to make Canada
healthier.3. Celebrate candidates who “Go Healthy” by recognizing
them via social media.
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Heathy Candidates F16 Goals
► Target 3 main parties (CPC, Liberal & NDP)(however Bloc & Green can sign on if they
proactively reach out to us)
► 35% of candidates from the three parties sign on (355 total candidates)
► 2,500 members of the public are engaged
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Campaign Overview
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www.HealthyCandidates.ca
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Step 3
Step 2
Step 1
The Steps
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Healthy Candidate Ambassadors
AMBASSADORS
Hedy Fry Liberal Ambassador
John WestonConservative Ambassador
Peggy NashNDP Ambassador
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Engagement Opportunities
Help us encourage candidates to become Healthy Candidates by calling the campaigns and asking candidates to sign on.
Help us challenge and celebrate candidates over social media with your #VoteHealthy selfie.
Help us celebrate candidates by taking photos of candidates as healthy candidates.
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Calling Candidates
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#VoteHealthy Selfie► As a further step for deeper engagement, the HSF network (staff, volunteers, advocates) are
being asked to share a #VoteHealthy selfie over Twitter and/or Instagram to further challenge their candidates to Go Healthy.
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Healthy Candidates Website
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Photos
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Timelines
Date Event AudienceSeptember 8th Soft Launch Internal
September 14th Public Launch of Campaign and Ambassadors
Public
Week of Sept 14th Event: Share/RT HSF Employees
September 28th Event: #Vote Healthy Selfie
HSF Employees
October 18th Campaign Closes Public
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Questions ?