Introduction to Adwords

Traditional vs Online Marketing

DO YOU KNOW ?

• Global Digital Ad spend to overtake newspapers by 2015

SO WHAT IS ONLINE ADVERTISING?

• Online advertising, also called Internet advertising, uses the Internet to deliver promotional marketing messages to consumers.

• It includes email marketing, search engine marketing, social media marketing, many types of display advertising (web banner advertising) and mobile advertising.

• In 2012, Internet advertising revenues in the United States totaled $36.57 billion, a 15.2% increase over the $31.74 billion in revenues in 2011

SEARCH ENGINE MARKETING ?

What Is It?

Why Use it?

What Are the Advantages?

? Paid Search ??? PPC ?

? Pay Per Click ?? ? SEM ?

?? CTR ??? CPC ?

? CPM ??? CPA ??

?? QS ??

Search engine marketing (SEM) / Pay per click (PPC)

• Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websitesby increasing their visibility in search engine results pages (SERPs) through optimization and advertising.

• SEM may use search engine optimization (SEO), that adjusts or rewrites website content to achieve a higher ranking in search engine results pages or

use pay per click listings.

Search Engines across the globe

• Search engines with SEM programs • Google• Yahoo!• Bing• Ask.com• Soso.com - China• Baidu - China• Seznam.cz - Czech Republic• Yandex - Russia• Rambler - Russia• Timway - Hong Kong• Onkosh - Arabic search - Middle East• Aýna - Arabic search - Middle East and North Africa• Leit.is - Iceland

SO WHY GOOGLE ??????

• Because they provide the best search results for their users.

• They are constantly updating their search algorithm to ensure that when you search for something you will get the best and most relevant results.

• Google succeeds through innovation

Google Adwords Reaches Global Markets

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Sources: Measured by Media Metrix and NetRatings (September 2004); “2005 Web Globalization Report Card,” Byte Level Research (November 2004)

People use Google in over 100

languages

The Google Network reaches

more than 80% of worldwide

Internet users.

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The Google Network

Google: #1 U.S.

search engine:

Search partners:

Thousands of

Content partners: