adwords academy 熟悉成效報表,優化關鍵字 (國語-繁體中文)
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![Page 1: AdWords Academy 熟悉成效報表,優化關鍵字 (國語-繁體中文)](https://reader030.vdocuments.net/reader030/viewer/2022033012/55d170d6bb61ebd07c8b46c7/html5/thumbnails/1.jpg)
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熟悉成效報表,優化關鍵字
SMB Sales, Birdy Chou 2015.08.05
![Page 2: AdWords Academy 熟悉成效報表,優化關鍵字 (國語-繁體中文)](https://reader030.vdocuments.net/reader030/viewer/2022033012/55d170d6bb61ebd07c8b46c7/html5/thumbnails/2.jpg)
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![Page 3: AdWords Academy 熟悉成效報表,優化關鍵字 (國語-繁體中文)](https://reader030.vdocuments.net/reader030/viewer/2022033012/55d170d6bb61ebd07c8b46c7/html5/thumbnails/3.jpg)
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課程內容
1. 搜尋字詞
2. 競價分析
3. 競爭指標
4. 歸屬
![Page 4: AdWords Academy 熟悉成效報表,優化關鍵字 (國語-繁體中文)](https://reader030.vdocuments.net/reader030/viewer/2022033012/55d170d6bb61ebd07c8b46c7/html5/thumbnails/4.jpg)
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搜尋字詞報表
1. 關鍵字
2. 詳情
3. 全部
![Page 5: AdWords Academy 熟悉成效報表,優化關鍵字 (國語-繁體中文)](https://reader030.vdocuments.net/reader030/viewer/2022033012/55d170d6bb61ebd07c8b46c7/html5/thumbnails/5.jpg)
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搜尋字詞報表
![Page 6: AdWords Academy 熟悉成效報表,優化關鍵字 (國語-繁體中文)](https://reader030.vdocuments.net/reader030/viewer/2022033012/55d170d6bb61ebd07c8b46c7/html5/thumbnails/6.jpg)
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搜尋字詞報表
![Page 7: AdWords Academy 熟悉成效報表,優化關鍵字 (國語-繁體中文)](https://reader030.vdocuments.net/reader030/viewer/2022033012/55d170d6bb61ebd07c8b46c7/html5/thumbnails/7.jpg)
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搜尋字詞報表
![Page 8: AdWords Academy 熟悉成效報表,優化關鍵字 (國語-繁體中文)](https://reader030.vdocuments.net/reader030/viewer/2022033012/55d170d6bb61ebd07c8b46c7/html5/thumbnails/8.jpg)
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競價分析
1. 關鍵字
2. 詳情
3. 全部
![Page 9: AdWords Academy 熟悉成效報表,優化關鍵字 (國語-繁體中文)](https://reader030.vdocuments.net/reader030/viewer/2022033012/55d170d6bb61ebd07c8b46c7/html5/thumbnails/9.jpg)
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競價分析
![Page 10: AdWords Academy 熟悉成效報表,優化關鍵字 (國語-繁體中文)](https://reader030.vdocuments.net/reader030/viewer/2022033012/55d170d6bb61ebd07c8b46c7/html5/thumbnails/10.jpg)
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競價分析
曝光比重
平均排名
重疊率
排名被超越率
網頁頂端率
排名佔優百分比 (排名勝出率)
![Page 11: AdWords Academy 熟悉成效報表,優化關鍵字 (國語-繁體中文)](https://reader030.vdocuments.net/reader030/viewer/2022033012/55d170d6bb61ebd07c8b46c7/html5/thumbnails/11.jpg)
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競爭指標
1. 點選”欄”--> 修改欄
2. 競爭指標
![Page 12: AdWords Academy 熟悉成效報表,優化關鍵字 (國語-繁體中文)](https://reader030.vdocuments.net/reader030/viewer/2022033012/55d170d6bb61ebd07c8b46c7/html5/thumbnails/12.jpg)
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競爭指標
搜尋聯播網:曝光比重
搜尋聯播網:完全比對曝光比重
搜尋聯播網:錯失的曝光比重 (評級)
搜尋聯播網:錯失的曝光比重 (預算)
多媒體廣告聯播網:曝光比重
多媒體廣告聯播網:錯失的曝光比重 (評級)
多媒體廣告聯播網:錯失的曝光比重 (預算)
相對點閱率(僅限多媒體)
![Page 13: AdWords Academy 熟悉成效報表,優化關鍵字 (國語-繁體中文)](https://reader030.vdocuments.net/reader030/viewer/2022033012/55d170d6bb61ebd07c8b46c7/html5/thumbnails/13.jpg)
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歸屬 (僅限Google搜尋)
1. 點選”欄”--> 修改欄
2. 歸屬
![Page 14: AdWords Academy 熟悉成效報表,優化關鍵字 (國語-繁體中文)](https://reader030.vdocuments.net/reader030/viewer/2022033012/55d170d6bb61ebd07c8b46c7/html5/thumbnails/14.jpg)
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歸屬 (僅限Google搜尋) 點擊輔助轉換
曝光輔助轉換
點擊輔助轉換值
曝光輔助轉換值
點擊輔助轉換/最終點擊轉換
曝光輔助轉換/最終點擊轉換
![Page 15: AdWords Academy 熟悉成效報表,優化關鍵字 (國語-繁體中文)](https://reader030.vdocuments.net/reader030/viewer/2022033012/55d170d6bb61ebd07c8b46c7/html5/thumbnails/15.jpg)
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歸屬 (僅限Google搜尋)
工具--> 歸屬
![Page 16: AdWords Academy 熟悉成效報表,優化關鍵字 (國語-繁體中文)](https://reader030.vdocuments.net/reader030/viewer/2022033012/55d170d6bb61ebd07c8b46c7/html5/thumbnails/16.jpg)
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歸屬 (僅限Google搜尋)
1. 關鍵字--> 歸屬
![Page 17: AdWords Academy 熟悉成效報表,優化關鍵字 (國語-繁體中文)](https://reader030.vdocuments.net/reader030/viewer/2022033012/55d170d6bb61ebd07c8b46c7/html5/thumbnails/17.jpg)
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Thank you