adwords for small businesses
TRANSCRIPT
Using The Power Of
Google AdWords To GROW Your
Business
AdWords For Small Businesses
By: Scott McClure253.202.0307
www.pugetsoundtechnologies.com
GOOGLE SEARCH FACTS You Should Know…
PER SECONDGoogle Processes 2.3 MILLION searches per second
PER YEARGoogle Processes 2 TRILLION searches per year
PER MONTHGoogle Processes 100 BILLION searches per month
MOBILE50% of all Google Searches are performed on Mobile Devices
What Is GOOGLE ADWORDS?
AdWords is Google’s very own advertising service, designed to display paid ads not only within its renowned search engine, but also within its entire advertising network. Allowing you to create a text ad focusing on a specific keyword or phrase, the search engine then displays it whenever a user carries out a related search.
What Is GOOGLE ADWORDS?
Here’s an example…
AdWords ads appear at the top of Google’s Search Engine Results Pages…
How Ads RANK
3 Major Factors Include:
•Bid Price•Quality Score•Ad Extensions
Quality score is the most important factor
86%Local Search
86% of consumers search for local
products, services, and businesses
online
97%Google’s Total
Revenue97% of Google’s
total revenue comes from advertising
98%Consumer Search Behavior98% of searchers choose a business that is on page 1 of the results they get
30%Google Dominates Paid AdsOwning a massive 30%+ of the total worldwide market of paid ad spend
ADWORDS FACTS You Should Know…
Increased Revenue
Businesses make an average of $2 in
revenue for every $1 they spend on
AdWords
Continued GrowthAdWords has a 12% year-to-year growth
record and expected to rise in coming years
Positive ROI72% of AdWords marketers plan to increase their PPC
budgets
ADWORDS FACTS You Should Know…
The KEY to Attracting and Converting More Customers OnlineBENEFITS Of Google AdWords
Increase Website Traffic
Reach Your Targeted AudienceAt The Right Time
Increase Sales And Conversions
Immediacy inCapturing Leads
Increase Phone Calls And
In-Store Traffic
The KEY to Attracting and Converting More Customers OnlineBENEFITS Of Google AdWords
It’s Cost Effective Because You Only Pay When
Someone Clicks Your Ad
You Have The Competitive Advantage As Your Ads Wil Be Seen First Over
Organically Ranked Pages
It's Flexible Because You Can Start, Stop,
Pause Campaigns When You Want
You Control Your Budget By Spending As Little or As
Much As You Want
POPULARITY: Mobile devices account for 52% of paid search clicks
HABITS: 70% of mobile searchers call a business directly from Google Search
LOCAL: More than 50% of searches come from mobile devices
GROWING: Digital ad spending, including mobile searches, is expected to double to almost $59 billion by 2018
AdWords & MOBILEMobile Search Facts
Key Factors for SUCCESSFUL ADS • Keywords – this is the most
critical piece of the puzzle, so you must choose carefully to insure you target the correct searchers
• Landing Pages – they must be optimized to match your ad in order to convert viewers and get a higher quality score
Key Factors for SUCCESSFUL ADS
• Strong Headline – this limited space must be carefully crafted to grab your target audience’s attention
• Short Description – must give viewers a compelling reason to click on your ad
Key Factors for SUCCESSFUL ADS
• Strong Call-to-Action – must tell viewers exactly what you want them to do after viewing your ad
• Add Your Site Link – provide a link to your website to send viewers there (if this fits within your goal of the ad)
Keyword Selection TIPS
• Think like your customers – choose terms they would use to describe your products or services
• Select specific keywords that relate to the theme of your ad, but don’t be too restrictive as this can limit your reach
Keyword Selection TIPS • Group similar keywords into ad
groups so they show more ads to relevant customers
• Do not use broad match or one-worded keywords as they won’t be targeted enough
• Use negative keywords to prevent ads from showing to the wrong searchers
READY TO GET STARTED WITH
GOOGLE ADWORDS?
WE CAN HELP!
Thank You For Viewing Our Presentation
Scott McClure253.202.0307
[email protected]. pugetsoundtechnologies.com