aejmc 2014 presentation on google glass
DESCRIPTION
TRANSCRIPT
![Page 1: Aejmc 2014 Presentation on Google Glass](https://reader033.vdocuments.net/reader033/viewer/2022051819/54c555604a7959cc6a8b4847/html5/thumbnails/1.jpg)
GOOGLE GLASS:Trials, tribulations, and
confessions from a #prprof
Karen Freberg, Ph.D.University of Louisville
@kfreberg
![Page 2: Aejmc 2014 Presentation on Google Glass](https://reader033.vdocuments.net/reader033/viewer/2022051819/54c555604a7959cc6a8b4847/html5/thumbnails/2.jpg)
![Page 3: Aejmc 2014 Presentation on Google Glass](https://reader033.vdocuments.net/reader033/viewer/2022051819/54c555604a7959cc6a8b4847/html5/thumbnails/3.jpg)
EXPERIMENTING IDEAS AND CONCEPTS
![Page 4: Aejmc 2014 Presentation on Google Glass](https://reader033.vdocuments.net/reader033/viewer/2022051819/54c555604a7959cc6a8b4847/html5/thumbnails/4.jpg)
WEARABLE TECHNOLOGIES
• Headgear (Google Glass)
• Virtual Reality Headgear (Oculus Rift)
• Smart Watches
• GoProSource: http://www.innovationexcellence.com/blog/2014/07/11/wearable-technology-in-the-classroom-infographic/
![Page 5: Aejmc 2014 Presentation on Google Glass](https://reader033.vdocuments.net/reader033/viewer/2022051819/54c555604a7959cc6a8b4847/html5/thumbnails/5.jpg)
RACE TOWARDS EMERGING MEDIA
• Professors have to learn new tools to integrate and apply in course lessons as well as in assignments, projects, and igniting connections.
• HUGE pressure to be innovative, strategic, and relevant for students and profession.
• Porter et al (2014) mentioned that the role of this new blended learning environment for higher education courses is considered to be “the new normal” (p. 185).
• Balancing theory and practice a challenge.
![Page 6: Aejmc 2014 Presentation on Google Glass](https://reader033.vdocuments.net/reader033/viewer/2022051819/54c555604a7959cc6a8b4847/html5/thumbnails/6.jpg)
WHY GOOGLE GLASS IN THE CLASSROOM?
• Sparks innovation
• Creative Opportunity
• Captures attention
• Storytelling• Course
narrative
• Adaptability• New tool & medium• Experimentation• Storytelling from
your POV• Reputation
For Students
For Professors
![Page 7: Aejmc 2014 Presentation on Google Glass](https://reader033.vdocuments.net/reader033/viewer/2022051819/54c555604a7959cc6a8b4847/html5/thumbnails/7.jpg)
ASSIGNMENTS• Theoretical Applications and Discussions
• Discussions on human/social interactions / social identity
• Implications towards relationship management
• Perception [Attribution Theory] of Glass Explorers - Reputation Management & Influence
• Uses and Gratification
![Page 8: Aejmc 2014 Presentation on Google Glass](https://reader033.vdocuments.net/reader033/viewer/2022051819/54c555604a7959cc6a8b4847/html5/thumbnails/8.jpg)
ASSIGNMENTS• Applied
• Creative Brainstorming Sessions [Preliminary - all courses]
• Strategic Briefs for PR initiatives [Social Media Course]
• Capturing soundbites, statements, and interviews for press releases and media kits [StratComm Writing Course]
• POV Glass Stories [Personal Story, Day-in-the-life of an Intern/PR pro & professor, Emotional Experience targeted in Advertisement]
![Page 9: Aejmc 2014 Presentation on Google Glass](https://reader033.vdocuments.net/reader033/viewer/2022051819/54c555604a7959cc6a8b4847/html5/thumbnails/9.jpg)
EXAMPLE• Undergraduate
s and Graduate Students
• Graduate Students – extra research involved [primary + IRB]
![Page 10: Aejmc 2014 Presentation on Google Glass](https://reader033.vdocuments.net/reader033/viewer/2022051819/54c555604a7959cc6a8b4847/html5/thumbnails/10.jpg)
CLASS EXERCISES• Google Glass Etiquette
• Construct etiquette to add to social media and/or mobile application policy for brands.
• Discuss do’s & don’ts when using Google Glass
• Case Studies involving Google Glass
• Kenneth Cole
• NBA Teams [Sacramento Kings and Indiana Pacers], Medical Schools, Businesses [Virgin Airlines]
• Legal Cases [Driving, Bars, Restaurants, etc]
• POV [Point of View Exercises]
• Record Lectures from Professor’s Point of View [POV]
• POV Record Speeches, Presentations, and Guest Lectures [*Permission]
• POV Press Conferences [Media Training, Crisis Communications, Event Planning]
![Page 11: Aejmc 2014 Presentation on Google Glass](https://reader033.vdocuments.net/reader033/viewer/2022051819/54c555604a7959cc6a8b4847/html5/thumbnails/11.jpg)
APPLIED USE OF GOOGLE GLASS [FROM CLASSROOM TO FIELD]
![Page 12: Aejmc 2014 Presentation on Google Glass](https://reader033.vdocuments.net/reader033/viewer/2022051819/54c555604a7959cc6a8b4847/html5/thumbnails/12.jpg)
IGNITE THE
CREATIVE SPARK
![Page 13: Aejmc 2014 Presentation on Google Glass](https://reader033.vdocuments.net/reader033/viewer/2022051819/54c555604a7959cc6a8b4847/html5/thumbnails/13.jpg)
POV is the next medium
![Page 14: Aejmc 2014 Presentation on Google Glass](https://reader033.vdocuments.net/reader033/viewer/2022051819/54c555604a7959cc6a8b4847/html5/thumbnails/14.jpg)
Embrace.Challenge.Learn.
WE ARE ALL IN THIS TOGETHER
![Page 15: Aejmc 2014 Presentation on Google Glass](https://reader033.vdocuments.net/reader033/viewer/2022051819/54c555604a7959cc6a8b4847/html5/thumbnails/15.jpg)
LESSONS LEARNED FROM GOOGLE GLASS
• Role as a mentor / ambassador, not just an explorer.
• Shared applied experiences with others key for innovation.
• Still has a learning curve as new cards and apps come up.
• Obligation to share story, POV, and technology with others.
• Experimentation is paying off with Google Glass.
• Google Glass is just the beginning [Oculus Rift, etc].
![Page 16: Aejmc 2014 Presentation on Google Glass](https://reader033.vdocuments.net/reader033/viewer/2022051819/54c555604a7959cc6a8b4847/html5/thumbnails/16.jpg)
FINAL WORDS