aestheticorp michael lee shushuang (bubu) li lucas swanson keyi yang
TRANSCRIPT
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Aestheticorp
Michael LeeShushuang (Bubu) LiLucas SwansonKeyi Yang
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Current Translink Site
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Problems with the Current Site Too complex & cluttered Irrelevant information Disorganized (hard to find what you want) Slow/inefficient English only Lacks user profiles/customizability
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Goal A quick, intuitive Translink system Allows the user to easily retrieve search
results without frustration Powerful features allowing advanced trip
planning Minimize number of page loads
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Solutions Simplify layout Focus on common tasks Move irrelevant information off the main
page Offer site in multiple languages Allow users to create profiles
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Advanced Features Reverse Schedules Intermediate Stops Save favourite stops, search results, etc. Customize layout
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Our Redesigned SiteMain Page
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Our Redesigned SiteNext Bus
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Our Redesigned SiteBus Schedule
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Our Redesigned SiteBus Schedule Step 2
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Our Redesigned SiteBus Schedule Results
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Our Redesigned SiteTrip Planner
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Our Redesigned SiteTrip Planner Results
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Evaluation Plan 4 Tasks:
1. Obtain a bus schedule
2. Obtain the same schedule in the opposite direction
3. Obtain a trip plan with an intermediate stop
4. Create a user account
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Evaluation Plan Group 1
Tasks 1 to 3 with the current Translink website Tasks 1 to 3 with our redesigned website Task 4 with our redesigned website
Group 2 Tasks 1 to 3 with our redesigned website Task 4 with our redesigned website Tasks 1 to 3 with the current Translink website
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Participants 10 participants Mostly male (8 male, 2 female) Mostly between 20 and 30 years old
One participant was over 45 years old
Education: from high school to university
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Results - DifficultyTask 1
0
10
20
30
40
50
60
70
80
90
100
1 2 3 4 5
Difficulty(Very Easy to Very Difficult)
Frequency of Response (%)
Old
New
Task 2
0
10
20
30
40
50
60
70
80
90
100
1 2 3 4 5
Difficulty(Very Easy to Very Difficult)
Frequency of Response (%)
Old
New
Task 3
0
10
20
30
40
50
60
70
80
90
100
1 2 3 4 5
Difficulty(Very Easy to Very Difficult)
Frequency of Response (%)
Old
New
Task 4
0
10
20
30
40
50
60
70
80
90
100
1 2 3 4 5
Difficulty(Very Easy to Very Difficult)
Frequency of Response
New
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Results - Mean DifficultyMean Difficulty by Task
0
1
2
3
4
5
1 2 3 4
Task
Difficulty
(Very Easy to Very Difficult)
Group 1 - Old
Group 1 - New
Group 2 - Old
Group 2 - New
Total - Old
Total - New
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Results - SatisfactionTask 1
0
10
20
30
40
50
60
70
80
90
100
1 2 3 4 5
Satisfaction(Very Satisfied to Very Unsatisfied)
Frequency of Response (%)
Old
New
Task 2
0
10
20
30
40
50
60
70
80
90
100
1 2 3 4 5
Satisfaction(Very Satisfied to Very Unsatisfied)
Frequency of Response (%)
Old
New
Task 3
0
10
20
30
40
50
60
70
80
90
100
1 2 3 4 5
Satisfaction(Very Satisfied to Very
Frequency of Response (%)
Old
New
Task 4
0
10
20
30
40
50
60
70
80
90
100
1 2 3 4 5
Satisfaction(Very Satisfied to Very
Frequency of Response
New
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Results - Mean SatisfactionMean Satisfaction by Task
0
1
2
3
4
5
1 2 3 4
Task
Satisfaction
(Very Satisfied to Very Unsatisfied)
Group 1 - Old
Group 1 - New
Group 2 - Old
Group 2 - New
Total - Old
Total - New