aetna care pass challenge webinar 8.1.12
DESCRIPTION
TRANSCRIPT
August 1, 2012
CarePass® Platform and Medication Reminder Developer Challenge
Quality health plans & benefitsHealthier livingFinancial well-beingIntelligent solutions
Aetna Inc.
On Today’s Call
Jesse Givens, Head of CarePass ProductRuna Islam, CarePass Product ManagerJeff Taylor, Pharmacy Director
Hemali Thakkar, Manager, Developer Challenge, Health 2.0
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Aetna Inc.
Agenda
Introduction to Aetna CarePass
Overview of the CarePass Developer ChallengeConsumer Need for Medication Reminder SolutionsEvaluation Criteria for Challenge SubmissionsContest Details
Q&A
Aetna Inc.
Introduction to Aetna CarePass
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Aetna Inc.
CarePass – Delivering ConvenienceThe Consumer’s Healthcare “Journey”
Consumers
Peers & Community
Seeking Care• Information Gathering• Provider Selection• Make an Appointment
Getting Care• Check-In• Provider Interaction• Follow-Up Steps• Checkout & Payment
Managing Health• Follow-Up & Reminders• Manage Health &
Wellness
Aetna Inc.
CarePass – Delivering ConvenienceWhy do this now?
• Critical to empower consumers as their responsibility for healthcare costs continues to grow (e.g., contribution levels rising 31% from 2007 to 2010)
• We want to leverage technology to both empower consumers, and bring down overall costs in the system
• Consumers want the high levels of convenience they experience in other services (e.g., mobile banking) to be available in healthcare
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Aetna Inc.
PharmacyApplications
Behavioral Health
Applications
FitnessApplications
NutritionApplications
Personal Health
RecordsIntegration of multiple mobile applications
CarePass enables consumers to manage their whole health & live healthier lives…their way
Aetna Inc.
CarePass Enabled
Applications
CarePass Enabled
Applications
• Secure, cloud-based health identity with specific profiles to capture health and wellness activity data
• Supports a user across apps, automatically recording their health and wellness activities to their profiles
• Health information is stored and updated in one place
• For Aetna members, demographic information is pre-populated and personal health information automatically syncs
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Description
CarePass Enabled
Applications
Private & Confidential
CarePass enables consumers to securely share cloud-based health profile information across mobile applications, sharing information as they specifically permit
Enabling Consumers To Manage Their Whole Health…
Aetna Inc.
We are working with companies and public entities to open up APIs that allow 3rd party developers to create new, innovative consumer solutions
Serving Developers @ developer.carepass.com
Aetna Inc.
Overview of the CarePass Developer Challenge
Aetna Inc.
“The degree to which the person’s behavior corresponds with the agreed recommendations from a health care provider.”
– World Health Organization
Medication Adherence
Aetna Inc.
22% of U.S. patients take less of the medication than is prescribed
American Heart Association: Statistics you need to know. http://www.americanheart.org/presenter.jhtml?identifier=107Accessed November 21, 2007.
Medication Adherence
Aetna Inc.
Why Adherence Matters
“Of all medication-related hospital admissions in the United States, 33 to 69 percent are due to poor medication adherence, with a resultant cost of approximately $100 billion a year.”
Results of failure to adhere to prescribed medications: Increased hospitalizationPoor health outcomesIncreased costsDecreased quality of lifePatient death
Osterberg L, Blaschke T. Adherence to Medication. NEJM 2005;353:487-497
Aetna Inc.
Overview of the Medication Reminder Solution
Target audience: consumers who are taking one or more maintenance prescriptions
Goals for target audience• Provide them with a tool to help them stay on prescribed medications• Make daily life easier and more free for these consumers• Enable better health outcomes through improved medication adherence
Aetna Inc.
App Features
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Your app must:• Enable consumers to enter
medications• Remind consumers to take their
medications• Allow the user to enter their
medication history (direct entry or importing)
• Provide the cost of medications and lower cost alternatives where appropriate
• Integrate to the CarePass Platform
The following features are preferred, but not required: • Provide information to help
answer common medication questions
• Enable a consumer to share medication adherence status with a provider or family member
• Leverage social health (e.g., notification to caregivers) and game mechanics to improve adherence
• Gather data to determine non-adherence patterns
REQUIRED PREFERRED
Aetna Inc.
CarePass Resources for Developers
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US Department of Health and Human Services• Info by National Drug
Code (NDC)• Info by FDA application
number (NDA)• FDA recall data
GoodRx• Lowest available price for
a prescription medication
Aetna Inc.
Challenge Timeline
Date Milestone
June 6 CarePass Challenge Announced
August 1 Informational Webinar
CarePass Sync API open!
August 6 Judges announced
August 17 Submission Deadline
August 20-September 14 Evaluation Period
September 17 Winners Notified
October 8 Winners Announced at Health 2.0
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Aetna Inc.
$100K in Prizes!
$75K to First-Place Winner
$25K to Second-Place Winner
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Aetna Inc.
Intellectual property
“Subject to these Official Rules…you retain all rights, title and interest that you may have in and to any other intellectual property rights embodied in or associated with your Entry.”
YOU retain IP rights to all aspects of your challenge submission, except the integrated Aetna CarePass API materials.
Aetna Inc.
Q & A
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