af klercker lookbook ss15

8/11/2019 af Klercker Lookbook SS15

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A Passion for style passed through generations

LOOKBOOK SS15


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BD Shirt - Orange

-Fredrik af Klercker

THEELEGANCEOF BEINGCASUAL


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THE AFKLERCKERBRAND

FREDRIK AF KLERCKER

The launch of my own clothing brand wasjust a question of time. The official launch

of af Klercker was in 2008, but the ideawas planted much earlier. It couldnt have

been done without years of preparation andrefinement before the first collection hit

stores in 2009.

We aim to dress the conscious man of leisure,

socialization, and work. We make no excep-tions in quality and making. Our belief is

that a man is to be well dressed for eachoccasion, pairing the classic with something

unexpected.

I inherited my passion for clothing, style andclassical menswear from my immaculately

dressed grandfather, Fredrik af Klercker.

Born in 1908 he passed on his interest to myfather and later on to me...

The commitment to our heritage is visible in

our logo, which is a part of the af Klerckerfamily crest.

Creative Director & Founder


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BD Shirt - Denim ChambreyJB Shirt - Blue / BD Shirt - Portofino Orange StripeJB Shirt - Blue


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Well dressed

City basedUpdated & Aware

True to the brand

TARGET

GROUPOur main target group is the well-dressed

middle aged man between 25-50, living ina metropolitan area. He is well travelled

has a great interest in fashion and is true to

the brand af Klercker. He is very social anappreciates the good service that the a

Klercker stores provide him with. He wonsettle for less than the best.

Laurel Pik - White


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Spending a lazy day at Club 55 a few yearsback, Fredrik af Klercker noticed how unusu-

ally stylish his best friends shirts were. Uponasking the question of where the shirts came

from, the friends answer wasnt Charvet orBorelli, but that they were heirlooms from his

late grandfather.

The grandfather was Johan Joja Bonnier,

the legendary Swedish publisher of whomweve named the JB line. The signature item

of the JB line is the narrow breast pocket.Joja was tired of always seeing his Wayfar-

ers drop into the ocean when mooring his

boat at the dock, so he had his tailor design anarrower breast pocket that would clutch theglasses when he lent over to grab the line.

A classic was born.

JB LINE HISTORY

JB Shirt - Portofino Blue Stripe / BD Shirt - Orange Stripe


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WHATTO DO WITHYOUR JB?Wear it while hunting.

Wear it while sailing.

Or give it to your girlfriend.

JB Shirt - Portofino Blue Stripe


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JB Shirt - Raspberry / JB Shirt - Orange Stripe


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BD Shirt - Orange / JB Shirt - Purple


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ONE SHOULDKNOW THE RULES,

BUT ALSO KNOW HOWTO BREAK THEM.BD Shirt - Orange Stripe


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Contact & Sales | Hanna Bth

Mail| hanna@af klercker.comMobile| +46 (0)739 39 69 62

Showroom |Jungfrugatan 54, 114 44 Stockholm

www.afklercker.com

www.facebook.com/afklercker

CONTACT

af klercker lookbook ss15

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