affiliate freakonomics: market quirks at work
DESCRIPTION
A look at click data uncovering the quirks of the affiliate market preventing most publishers from optimizing revenue — and how technology can make things right again.Experience level: Beginner, Intermediate, AdvancedTarget audience: Affiliates/Publishers, NetworksNiche/vertical: OptimizationOliver Roup, CEO, VigLink (Twitter @oroup)TRANSCRIPT
Affiliate Summit East 2010
Affiliate Freakanomics
Oliver RoupCEO, VigLink
Metrics Every Webmaster (Should) Know
•Pageviews•Uniques
•Outclicks
Every time a click leaves your site, value is being created(But how much?)
#1: Think in surface areaIt’s not $ / pv. It’s $ / pixel^2 / pv
How much is the content worth?
What should it be worth?
But how?
Content monetization is a practice
Like SEO
Readers do not equal money Brand name sites with million of users are getting outperformed by sites 1/10 the size.
Focus Matters
Trust Matters
Measure, measure, measure
Poll: Q&A for Affiliate Freakonomics: Marke...