affiliate marketing theatre; boosting other brands marketing channels with your affiliate programme...
TRANSCRIPT
Boost other marketing channels with your affiliate
programme and bridge the gap between online &
offline
What's the goal of an Affiliate Programme?
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“…to expand the reach of brand & product beyond themeans of a merchant’s own internal marketing. Thepromotion of the brand on external sites is in itself anendorsement of the brand which should not beundervalued…”
On
lin
e
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Tracking Reach Speed
• Accuracy
• Rapidity
• Targeted
• Metrics
• Optimisation
• Results
Offlin
e
TraditionalTry before you Buy
Considered Purchases
• Spend
• Established
• Experience
• Immediacy
• Consultative
• Service
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Technology Publisher
Network Merchant
Lets talk ‘INNOVATION’
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Technology
• Merges the real world with the virtual world
• Incorporates information/promotions for user location
• Transactions can be made both on & offline
• Commercial viability comes second to user experience
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Publisher
• Learning's taken from existing Merchant relationships
• Driving users into stores using incentives
• Social, Local & Mobile being increasingly adopted
• Using Local & Mobile to drive members into merchant store
• Aiming to increase both online and offline sales for merchant
• Check-in CR: 16%
• Growth• Clicks: 54%• Sales: 59%• CR: 12%
• In-store cashback for full visibility
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Publisher
• Learning's taken from existing Merchant relationships
• Driving users into stores using incentives
• Social, Local & Mobile being increasingly adopted
• After a point, ROI on paid search drops below the cost
• Partnering with a PPC specialist within your Affiliate program can help maximize ROI on the long tail of search terms.
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Merchant
• Agreement between online & offline departments
• Opportunity must be mutually beneficial
• Work with X-platform tracking
• Visibility on user journey
• Simple enough right?
• Message best delivered consultatively (a.k.a in person)
• Incremental? Profitable?
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Network
• Technological flexibility
• Minimize risk & leakage
• Understand offline KPI’s as well as online
Summary
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Technology Publisher
Network Merchant
Innovation builds bridges
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