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Post on 21-Feb-2017
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The Beginners Guide To Search Engine Optimization
HOW people interact with search enginesOne of the most important elements to building an online marketing strategy around SEO is empathy for your audience. Once you grasp what your target market is looking for, you can more effectively reach and keep those users.
Why search engine marketing is necessaryAn important aspect of SEO is making your website easy for both users and search engine robots to understand. Although search engines have become increasingly sophisticated, they still can't see and understand a web page the same way a human can. SEO helps the engines figure out what each page is about, and how it may be useful for users.
It all begins with words typed into a search box.
Keyword research is one of the most important, valuable, and high return activities in the search marketing field. Ranking for the right keywords can make or break your website. By researching your market's keyword demand, you can not only learn which terms and phrases to target with SEO, but also learn more about your customers as a whole.
How usability experience and content affect search engine rankingsThe search engines constantly strive to improve their performance by providing the best possible results. While "best" is subjective, the engines have a very good idea of the kinds of pages and sites that satisfy their searchers. Generally, these sites have several traits in common:Easy to use, navigate, and understandProvide direct, actionable information relevant to the queryProfessionally designed and accessible to modern browsersDeliver high quality, legitimate, credible content
Growing Popularity And LinksFor search engines that crawl the vast metropolis of the web, links are the streets between pages. Using sophisticated link analysis, the engines can discover how pages are related to each other and in what ways.
Measuring And Tracking SuccessSearch Engine Share of Referring VisitsSearch Engine ReferralsVisits Referred by Specific Search Engine Terms and PhrasesConversion Rate by Search Query Term/PhraseNumber of pages receiving at least one visit from search engines
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