afif khoury - facebook then and now
TRANSCRIPT
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Facebook Then & NowAFIF KHOURYCEO@AFIFKHOURY
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Afif Khoury, Esq. CEO of SOCi
Who I Am Not?• Social• Personal• Emotional• Digital Marketing Expert• Social Media Expert• Yet… I’ve helped
16,000+ achieve Social Media success
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Facebook in 2004
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Technology in 2004…
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Technology in 2004…
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Technology in 2004…
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Communication Was About To Change Forever…
What is Communication?Humans communicate by thinking of the information they wish to share,
encoding it, and
transferring it to a receiver whom they had access to
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500,000 years ago we learned speech…
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30,000 years ago we developed symbols…
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2,000 BC – we developed an alphabet…
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We created means to save time…
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We abandoned physical for digital
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Laptops, Tablets, Cellphones, Watches etc..
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But Communication Remained Restricted…
We required a direct connection with the person in order to
communicate.Mailing AddressBeeper NumberEmail AddressPhone Number
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That all changed with social media
… Communication Without Restriction
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Social Media Lets Us Reach ANYONE.
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Social Media Lets Us Reach ANYONE…ANYWHERE
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Facebook WAS built for college students.
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#1IN LOCAL REVIEWS
Facebook Reviews on Fire4X more in certain categories. Reviews appear even on unclaimed pages.
#2 MOBILE SEARCH ENGINE
Facebook Search Engine1 of 4 mobile searches for a local business is on Facebook. Ranking is based on your LOCAL engagement.
… users that are extremely active
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They’re searching for places to eat, buy.. and LIVE!
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YOURBRAND
They’re telling others about places to eat, buy.. and LIVE!
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Facebook’s New Local Business Site
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1 Billion+Future residents are online searching for and
engaging with businesses on social media everyday
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What should you be doing..
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Be Found - Optimize for Search
• Match your NAP to your website Signal search engines
• Select a relevant category “Apartment & Condo
Building”• Incorporate keywords &
phrases City/Neighborhood Amenities Pet Friendly• Have a recognizable photo
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Be Relevant – To Your Audience• Personify your property
Luxury Family Health
• Align with business objectives Community Building New Resident
• Leverage data – It’s your friend! Time of Day Type of Post• Videos – Native is superior
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Be Proactive - Increase Your Reach with Ads• Local awareness ads
Targets based on current location
• Lead generation ads Drives traffic to landing
page Pay per sign up
• Clicks to website ads Pay per click
• Brand awareness ads Pay for reach
• Offer claims ads Tabs to collect info
• Boosted posts
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Be Responsive - Establish a Strategy
• Know when a review happens Leverage Tech
• Track your response times Respond within 24 hrs
• Respond to Everything Positive or Negative
• Take it offline ASAP Don’t get into a battle
• Dedicate time to it
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Be Humble - Get Help!
• Facebook Help Center• Blogs
Facebook Mari Smith SocialMediaExaminer
• Podcasts AskGaryVee Social Media Social
Hour Social Pros Podcast
• Strategic partnershipThis is Transformative Technology – Don’t Do It Alone