afpaa assessment 12709-pstr-rpro - public affairs … web... · · 2015-04-14discover evaluate...
TRANSCRIPT
DISCOVER
EVALUATE
RESPOND
Air Force Web Posting Response AssessmentAIR FORCE PUBLIC AFFAIRS AGENCY — EMERGING TECHNOLOGY DIVISION
RESPONSE CONSIDERATIONS
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FINAL EVALUATONWrite response for
current circumstances only.Will you respond?
SHARE SUCCESSDo you wish to proactively share
your story and your mission?
TimelinessTake time tocreate goodresponses.
Don’t rush.
ToneRespond in a
tone that reflectshighly on the rich
heritage of theAir Force.
InfluenceFocus on the
most used sitesrelated to the
Air Force.
SourcingCite your sources
by includinghyperlinks, images,
video or otherreferences.
TransparencyDisclose your
Air Forceconnection.
LET STANDLet the
post stand—no response.
RESTORATIONDo you wish to rectifythe situation and act upon a reasonable
solution?
FIX THE FACTSDo you wish to respond with
factual informationdirectly on the
comment board?
MONITOR ONLYAvoid responding to specific posts, monitor site for
relevant information and comments.
Notify HQ.
CONCURRENCEA factual and well-cited response,which may agree or disagree with
the post, yet is not factually erroneous, a rant or rage, bashing
or negative in nature.
You can concur with the post, letstand or provide a positive review.
Do you want to respond?
“UNHAPPY CUSTOMER”Is the posting a result
of a negative experience?
“MISGUIDED”Are there erroneous facts
in the posting?
“RAGER”Is the posting a rant, rage, joke or satirical in nature?
“TROLLS”Is this a site dedicated to
bashing and degrading others?
WEB POSTINGHas someone discovered a post about the organization?
Is it positive or balanced?
“Produced by Air Force Public Affairs Agency.
This product is public domainand may be used freely.”
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