afrinic-17, khartoum – sudan 24 – 29 november 2012
TRANSCRIPT
AFRINIC-17, Khartoum – SUDAN24 – 29 NOVEMBER 2012
BUSINESS USE OF DOMAIN NAME
• Brand business/ Build the brand value of business
• Identify and visualization for business.
• Increase TRUST between the visitor and business website .
• Build strong customer network
• Make business more popular
• Domain name = business tool
The stakeholders ?
Steering Committee
African Union
National Governments
InterGov. Organizations
Registry ProviderBusiness Operation
ccTLD Registries African ICANN Accredited Registrars
African Internet Society Chapters
dotAFRICA (.AFRICA) ? Business models that makes sense:
1- Way to reach an ever more integrated continent for African companies looking to be more than just .za, .sd, …
2- For businesses from outside, hoping to reach a specifically African audience – like a .Asia or .EU
3- Focal point for number of programs aimed at improving capacity
4- And economic development, local content? 5- The consumer
6- The private sector/Telco operator?
4
A Successful .AFRICA
DNS HierarchyRegistry - Registrar - Registrant
Registry Operator
AFRICAN
RegistrarsINTERNATIONAL
Registrars
Delegation Authority
ICANN
Registrant RegistrantRegistrantRegistrantRegistrantRegistrantRegistrant
dotAFRICA & E-Business
E-Commerce?
• Online purchasing, reduce supply chain length, no physical stores with associated costs
• dotAFRICA (.AFRICA), excellent choice to market business to a wide geographic target
• Level of patriotism and African private sector promotion
• Consumer assurance• Quality of services• African identity to business and
products
• Online purchasing, reduce supply chain length, no physical stores with associated costs
• dotAFRICA (.AFRICA), excellent choice to market business to a wide geographic target
• Level of patriotism and African private sector promotion
• Consumer assurance• Quality of services• African identity to business and
products
Search engine?
• Start point for research in a purchasing decision
• Optimized domain name• Key words: Africa?, …• Online yellow pages.• Business online profile.• Online business marketing• Online consumer sites: TripAdvisor
• Start point for research in a purchasing decision
• Optimized domain name• Key words: Africa?, …• Online yellow pages.• Business online profile.• Online business marketing• Online consumer sites: TripAdvisor
Social network ?
• Intrinsic part of modern social lives;• Connect with consumers• Brand presence increased through
account, pages, ads, promotions;• Powerful marketing tool at low cost• Quick diffusion/awareness improved• Explosion of daily deals websites
SUSTAINABLE dotAFRICA (.AFRICA)
• Intrinsic part of modern social lives;• Connect with consumers• Brand presence increased through
account, pages, ads, promotions;• Powerful marketing tool at low cost• Quick diffusion/awareness improved• Explosion of daily deals websites
SUSTAINABLE dotAFRICA (.AFRICA)
oFacebook : facebook/africandomain
oTwitter :twitter.com/africandomain
oWeb : www.africainonespace.org
oOpen Community mailing list : [email protected] (subscribe on website)
Thank YouThank You