afs-usa' second century: case statement

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Page 1: AFS-USA' Second Century: Case Statement

www.afsusa.org/second-century

AFS-USATHE

Page 2: AFS-USA' Second Century: Case Statement

AFS-USA MissionAFS-USA works toward a more just and peaceful world by providing international and intercultural learning experiences to individuals, families, schools, and communities through a global volunteer partnership.

GLOBAL REACH & COMMUNITY FOCUSThe worldwmide network of AFS has programs in more than 80 countries who exchange 12,000 participants each year.

countries. The largest AFS partner is AFS-USA with volunteers and sta� who live throughout the U.S. and supportAFS in thousands of local communities coast to coast.

1.

AFS has partner o�ces, sta� and volunteers in 57 of those

Page 3: AFS-USA' Second Century: Case Statement

AFS-USA President, Jorge Castro, during his AFS exchange year to the U.S. in 1978.

2.

AFS-USA is pleased to present you with an opportunity to help change lives, and in doing so, change the world through your support of AFS-USA’s Second Century Campaign. In the following pages, you will learn more about our exciting new strategic plan and innovative programs that re-imagine AFS-USA as a global education leader. We hope you will partner with us to ensure the AFS legacy lives on for the next hundred years.

Thank you,

Jorge CastroPresident and Partner DirectorAFS Returnee, Argentina to the U.S., 1978

Dear Friends,

“AFS changed my life.”

That’s not only a quote I’ve heard countless times from our alumni, families and volunteers around the world but it also reflects my own personal story, which took me from Argentina to Paw Paw, Michigan, where I was welcomed by a wonderful family who hosted me for a year. My AFS experience truly changed my life forever, and today I proudly serve as President of AFS-USA, something I could have never imagined growing up in Buenos Aires.

The AFS mission to build a more just and peaceful world is just as relevant today as it was when the AFS international student exchange program began in 1947 and it embodies the spirit of the original American Field Service whose centennial we celebrate in 2014-2015.

One hundred years ago, young Americans heeded the call to serve as volunteer ambulance drivers in France at the outbreak

became known as the American Field Service, whose drivers heroically served in both World Wars. In 1947, American Field Service drivers like Stephen Galatti, Ward Chamberlin, Art Howe and other visionaries created the life-changing exchange program we know worldwide today as AFS.

As the AFS ideal enters its second century, AFS-USA has never been stronger or more committed to enhancing its position as market leader in providing life-changing intercultural experiences to the next generation of global citizens and global leaders. Our distinguished alumni include presidents of American universities, diplomats and thought leaders in fields such as finance, law and the arts. Like most AFSers, they invariably tell us, “AFS changed my life.”

Message from the President of AFS-USA

Page 4: AFS-USA' Second Century: Case Statement

3.

Kennedy spoke to AFS students in Washington, D.C. three times during his presidency, including in July of 1963, when he met them on the South Lawn of the White House. This address came at the end of the students’ three-week bus trip across the U.S., during which they visited 402 communities in 45 states. Kennedy first commended the American Field Service for its activities as a voluntary ambulance organization during World War II, beforeaddressing the students directly about their role in creating a more peaceful world.

“It is going to be your destiny, I hope, to serve in the interest of peace as a bridge between the best parts of my country and your people. I hope that you go from here not merely as a friend but understanding our faults and our assets.”

-President John F. Kennedy to AFS students, July 13, 1963

Photo: President John F. Kennedy addresses AFS Participants at the White House in Washington, D.C., July 18, 1963.*

2.

Page 5: AFS-USA' Second Century: Case Statement

4.

AFS began as the American Field Service, which had its origins in 1914 shortly after the outbreak of World War I, when young Americans living in Paris volunteered as ambulance drivers at the American Ambulance Hospital in Neuilly-sur-Seine, just outside of Paris. The American Field Service participated in every major French battle and its 2,500 volunteer drivers carried more than 500,000 wounded during World War I. Reactivated in 1939 and led by Director General Stephen Galatti, 2,200 World War II drivers carried more than 700,000 wounded from Europe to the Middle East, and in India and Burma.

After World War II, the American Field Service drivers founded AFS Intercultural Programs to fulfill their vision of building a more just and peaceful world. In 1947, AFS exchanged 52 young people from 11 countries formerly at war, establishing a global movement to promote understanding through international student exchange. For over 65 years, AFS has been a leader in intercultural learning. Today, the AFS network has programs in more than 80 countries who exchange 12,000 participants each year.

AFS-USA, the largest member of the AFS network, annually sends 1,100 participants abroad, welcomes 2,300 international students into the U.S., partners with 2,100 U.S. schools, and is supported by

programs possible in local communities coast to coast.

7,000 individual donors and many foundations and corporations, along with the U.S. Department of State, fund AFS-USA operations and programs, including scholarships, with nearly half of AFS-USA participants receiving some form of scholarship or financial aid. Programs like the Faces of America Diversity Scholarships ensure study-abroad opportunities for students from low-income communities.

Today, in addition to traditional year-long, semester and summer

Photo: A hosted student from Pakistan (right) with a classmate in Montana.

The first 100 years of the American Field Service

SUSTAINING AN IDEAL, EMBRACING THE WORLD

experiences, including customized and educator-led group programs with new initiatives to develop global competency in U.S. schools.

More than 100,000 AFS-USA alumni, including distinguished returnees such as Lee Bollinger, Columbia University president; Richard Engel, award-winning journalist; and the late Chris Stevens, U.S. Ambassador to Libya; represent the AFS ideal along with the heroic American Field Service ambulance drivers, who serve as inspiration for the next century of global citizens.

Each year, more than 2,300 exchange students from 90 countries come to the U.S. on AFS programs to study in high schools and live with host families.

Page 6: AFS-USA' Second Century: Case Statement

5.Photo: Stephen Galatti with a group containing AFS Participants at a a farewill party and bus stop in Salt Lake City, 1959.*

Stephen Galatti served as the Director General of AFS for more than 28 years. During this time, he built and transformed AFS from a volunteer ambulance service into a world-wide organization that promotes peace and awareness through intercultural learning experiences.

AFS Intercultural Programs began as the American Ambulance Field Service (later known as the “American Field Service”), which had its origins in 1914 shortly after the outbreak of World War I,when young Americans living in Paris volunteered as ambulance drivers at the American Ambulance Hospital in Neuilly-sur-Seine, just outside of Paris. In 1946, volunteer American Field Service ambulance drivers like Stephen Galatti, Ward Chamberlin, Art Howe and other visionaries founded AFS, a nonprofit dedicated to international exchange and intercultural learning.

Page 7: AFS-USA' Second Century: Case Statement

As the AFS global family approaches its second century of

on a new strategic vision. Together, we will continue to strengthen our sustained excellence of delivering AFS year, semester, summer and short programs while we grow our organization in new directions including innovative new intercultural learning programs, services, and products, and a strong alignment with educators who recognize the need to increase the global competency of all students, not only those who will choose to study abroad.

2014-2017

5 STRATEGIC TARGETS:• Reposition AFS-USA beyond that of an exchange organization

• Expand and diversify revenue streams so that AFS-USA is financially viable in the long term

• Attract, develop, retain, and motivate the best talent to reach future organizational goals

• Re-imagine the volunteer role in AFS-USA for the future

• Devote ourselves to becoming a true customer focused organization in all that we do

6.

TODAY’S DIRECTION ANDOPPORTUNITY A re-imagined vision for the future

AFS-USA celebrates the American Field Service’s 100th anniversary by launching the Second Century Campaign to enhance AFS-USA’s ability to carry forth the AFS ideal into the next 100 years. The Second Century Campaign provides an opportunity for those who love and care about AFS-USA and the AFS mission to make a very special gift at a very exciting time in AFS-USA’s history.

With the implementation of its new strategic plan—Strategic Direction 2014-2017—AFS-USA is well positioned to not only sustain its excellence in delivering its signature high school student exchange programs but in producing innovative new intercultural learning models for students, teachers and adults, both inside and outside of today’s “global classroom.”

To lay down the foundation for the next 100 years, gifts to the Second Century Campaign will be utilized as philanthropic investment capital to support AFS-USA’s operations and new programs at this critical juncture as the organization repositions itself beyond that of a traditional exchange organization. Donors

helping AFS-USA build future capacity. They will become strategic partners in enhancing AFS-USA’s ability to transform itself into a thought leader for intercultural learning opportunities that develop global competency skills in youth and adults, resulting in life-changing perspectives.

Second Century Campaign donors will enable AFS-USA to fully realize the bold, ambitious goals of Strategic Direction 2014-2017. Whether making a first-time gift, or renewing your support to AFS-USA, the Second Century Campaign is a way to make a gift that has immediate impact as a down payment on the organization’s future. For current AFS-USA annual donors, the Second Century Campaign is an opportunity to make a very special additional gift that signals the donor’s commitment to ensuring the long-term viability of the organization.

Page 8: AFS-USA' Second Century: Case Statement

7.

“I discovered so much about myself on the two AFS programs I completed. Every day I was learning something new and how to be on my own. For me it influenced what I wanted to study in college and what I wanted to do in my life - Foreign Service and diplomacy. The connections I’ve made through AFS have helped me realize how much more there is outside of my hometown and state.

-Stephanie Davidson, AFS Returnee, Panama/Paraguay 2011

Page 9: AFS-USA' Second Century: Case Statement

STRATEGIC INITIATIVES

volunteers, and parents of future returnees, as well as donors and advocates on behalf of the organization within their professional and social circles.

Developing School Outreach and Educational Partnerships AFS-USA is committed to be a viable, prominent and change-making educational organization in an ever-changing globalized world. A key element is through targeted outreach to schools and enhanced educational partnerships to foster globalcompetency through intercultural learning. By funding the development of the school outreach and educational partnerships initiative, AFS-USA will be able to strengthen its recognition and commitment as an educational and learning organization by:

1) designing and developing intercultural learning resources for educators and schools,

2) licensing intercultural learning opportunities to schools for schools and the classroom via digital platforms, and

3) establishing a research development and evaluation function for intercultural learning value/validation.

Creating New Programs

AFS-USA maintains its commitment to high school exchange

markets that expand the organization’s mission and improve its financial viability. While our focus has been guided by the proven benefits of our core programs, many of the needs, priorities, and interests of young people and their parents have changed. Our program portfolio needs to respond to the changing needs of our students, parents, schools and the educational landscape. Funding the expansion of new programs will enable AFS-USA to:

2) increase volume on customized group programs for youth, and

3) enter the intercultural and learning training and services market.

AFS-USA has indentified the following strategic initiatives whereby philanthropic investment capital by our returnees, families, volunteers and friends will make a transformative

Direction 2014-2017.

8.

SECOND CENTURY TRANSFORMATIONAL LEADERSHIP GIFT

Working together on a strategic partnership with you, we can help determine a giving plan that most clearly expresses your philanthropic interest. A leadership gift towards the Second Century Campaign will enable AFS-USA to fulfill one or more goals from the Strategic Direction 2014-2017.

NEW INITIATIVES Expanding Alumni Relations As in the traditional university alumni model, AFS-USA seeks funding to expand its alumni relations initiative to fully harness the good will of its diverse constituencies, including its former program participants (returnees) and their families, host families and volunteers. Building an alumni infrastructure will provide opportunities to engage AFS-USA constituencies, particularly the more than 100,000 returnees, in meaningful interactions thatforge lasting relationships with alumni as potential host families,

AFS-USATHE

1) o�er more program opportunities for adults 18 years and older,

Page 10: AFS-USA' Second Century: Case Statement

There are over 400,000 AFS Returnees throughout the world, with 100,000 in the United States alone. Many returnees go on to become volunteers, host parents, and even send their own children on AFS programs. Because we know that returnees are eager to share their AFS experience, we are making it easier for young alumni to stay connected and involved with AFS-USA when they return from their exchange through our volunteer, internship and mentorship programs.

Photo: AFS host family from New Jersey with their French hosted student (center).

SCHOLARSHIPS

AFS-USA provides significant financial aid to more than 50 percent of American students in AFS exchange programs, awarding $4 million in scholarships each year to qualified,

to underwrite organizational scholarships as outlined below or to create new scholarships to support study in a specific country.

Underwriting Organizational Scholarships • Need-based Scholarships:

AFS-USA seeks donors who will help us underwrite our need-based scholarship programs:

o Faces of America Diversity Scholarship: Partnering with community-based organizations in under represented communities (such as in Boston, Chicago, Los Angeles, New York City, Philadelphia and San Francisco), Faces of America has awarded full-tuition scholarships to more than 800 high-achieving students from low-income families since the program’s inception in 2007.

o Global Leaders Financial Aid: AFS-USA’s financial aid program awards up to $2,000 to students whose families demonstrate financial need.

• Merit-based Scholarships:

AFS-USA seeks donors who will help us underwrite our merit-based scholarship programs, such as:

o Vaya a América Latina Scholarship: Up to five half-tuition scholarships are awarded each year to outstanding students who demonstrate an interest in Latin American culture.

o Viaggio Italiano Scholarship: Up to five $2,000 scholarships are awarded each year to outstanding students who demonstrate an interest in Italian culture.

9.

deserving participants. AFS-USA o�ers donors opportunities

Donors may discuss other country-specific program underwriting opportunities

Page 11: AFS-USA' Second Century: Case Statement

SECOND CENTURY AMBASSADORS CIRCLE

Ambassador Circle members represent AFS-USA’s most generous and visionary supporters. Donors have the opportunity to join a community of funders giving $1,000 or more. For current Ambassador Circle members, the Second Century Campaign is an opportunity to make a very special additional gift that signals the donor’s commitment to make a strategic investment in AFS-USA’s operations and provide the crucial margin of excellence to advance its mission.

SECOND CENTURY ANNUAL FUND

The Second Century Annual Fund provides support to sustain AFS-USA’s core operations ensuring quality and continuity of all programs. Donors have the opportunity to support the Second Century Annual Fund at any gift amount.

Gifts to AFS-USA’s scholarship programs make study abroad experiences possible for deserving young scholars, empowering them to become global citizens. Each year, AFS-USA provides significant financial aid or scholarship to 50% of American students in AFS exchange programs.

Photo: Faces of America Diversity Scholarship recipients play chess in Costa Rica. 10.

ALUMNI EVENTS

AFS-USA Alumni Celebrations are a series of gatherings taking

donors and friends of AFS-USA the opportunity to reconnect with each other and with AFS, celebrate the AFS mission, and raise valuable support for the National Scholarship Fund. AFS-USA

events in select cities.

• National Scholarship Fund: AFS-USA seeks donors to underwrite AFS-USA’s National Scholarship Fund that provides unrestricted scholarship support, which means that scholarship dollars can be directed to where they are needed most in any given year.

• AFS Family Scholarship Awards:

AFS-USA seeks donors to underwrite AFS Family Awards that provides $200 to students who meet the following criteria: a member of a former AFS host family, an AFS returnee, child or sibling of an AFS returnee, child of a current registered AFS volunteer, or descendant of an AFS Ambulance Driver.

Establishing New Scholarships

• Donor-funded Scholarships

scholarships targeted to specific programs for a specific programs—such as to learn certain languages or travel between specific countries—that will be available to AFS participants nationwide.

Page 12: AFS-USA' Second Century: Case Statement

AFS-USA provides students with over 4 million dollars in scholarship support each year through Need-based and Merit-based Scholarships, National Scholarship Fund, AFS Family Scholarship Awards, and Donor-funded Scholarships, as well as scholarships sponsored by the U.S. Department of State, Bureau of

cost of AFS exchange programs, covering such expenses as round-trip international and in-country travel, medical insurance, orientation programs, class fees, year-round support and school placement.

Photo: Jenny and Mike Messner, along with AFS-USA President Jorge Castro, with the 2013 Speedwell Foundation scholarship winners.

Since 2007, Jenny (AFS Returnee, Brazil 1970-71) and Mike

merit-based scholarships to youths residing in central Pennsylvania. Up to 30 students are recipients of Speedwell’s full-tuition academic year study abroad scholarships each year.

“All you have to do is give a scholarship to one child and seewhat becomes of that to realize it’s a gift that keeps on giving.”

-Jenny Messner, AFS Returnee, US to Brazil 1970-71

11.

Page 13: AFS-USA' Second Century: Case Statement

$1,000,000 Second Century Transformational Leadership Gift

$500,000 Departmental Support Fund, Strategic Initiative or Endowment Donor-funded Scholarship, Strategic Initiative or Endowment

$250,000 Merit-based Scholarship Program, Strategic Initiative or Endowment Need-based Scholarship Program, Strategic Initiative or Endowment $100,000 Need-based Scholarship Program, Strategic Initiative Donor-funded Scholarship, Strategic Initiative

$50,000 Merit-based Scholarship Program, Strategic Initiative

$25,000 AFS Family Scholarship Award, Strategic Initiative

$15,000 Alumni Events, Strategic Initiative

$5,000 National Scholarship Fund, Strategic Initiative

$1,000 Second Century Ambassadors Circle, Strategic Initiative

Any Amount Second Century Annual Fund, Strategic Initiative

Suggested Named Giving Opportunities

Donors can direct gifts towards strategic initiatives, which provide operational support for AFS-USA’s most important and urgent priorities, or endowment, which will provide a sustainable revenue source for the next century.

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Page 14: AFS-USA' Second Century: Case Statement

Learn More: www.afsusa.org/second-centuryContact: [email protected]

AFS-USA, Inc.120 Wall Street, 4th FloorNew York, NY 10005

Marlene G. Baker

[email protected](646) 751-2006

Chuck FerreroNational Director of Development [email protected](646) 751-2020

Photo credits:

Archival photos are indicated by a *

*Courtesy of the Archives of the American Field Service and AFS Intercultural Programs. The holder of copyright for these items is AFS or is unknown. Please contact AFS if you can help identify the copyright holder(s).

All other images are from AFS-USA.

Photo: US students at orientation prepare for their year program to Thailand 13.

AFS-USATHE