after christie's and sotheby's: a fast, secure and fair market for fine art
TRANSCRIPT
$179m, the most expensive painting ever sold
It was a hel l of a show, that hides a revolution in the way people buy ar t which
wil l put auction houses out of business.
Meet Art.
To meet ar t ists and learn about about their ar t
Meet Art.
In private homes, ar t ist studios and other warm, intimate sett ings
Eventual ly we grew a large global network of collectors, and learned what they wanted
25,000 members. 250 events in 7 cities independently organized by 100+ curators
www.ger trude.co
Collectors now buy art from Jpegs.
“Buyers [...] have the confidence to make financial decisions based on photographs.” - The New York Times
Discovery (Jpeg) => Viewing (in person) => Educa t ion ( sha r ing l inks ) => Negotiation (email) => Transaction (online wire) => Transport (email).
A typical art purchase today
Selling a painting you own is slow, expensive and hard
33%
31%
36%
Christie’sSotheby’sEveryone else
The 250 year old duopoly in the $33Bn secondary art market
Gertrude, Inc. Confidential & Proprietary 2014
ArtList is the online marketplace to buy & sell fine art.
10% flat commission
Direct to owner
Premium artists ($1k - $1m)
www.artlist.co
Gertrude, Inc. Confidential & Proprietary 2014
“A peer-to-peer marketplace that el iminates the middleman”
“Buyers and sel lers communicate on their own terms, outside of the auction-based model.”
- Artnet
Gertrude, Inc. Confidential & Proprietary 2014
Link
For illustration only
For illustration only
Very rare. Edition of 3
$200k
Gertrude, Inc. Confidential & Proprietary 2014
$6Bn sales/year
10% of a $66Bn market
10%
commission5% net of transactions* +
added services**
$600M
revenue2018
* we give half of our commission back to artists
** on-demand services: concierge, valuation, condition reports, transport/installation, insurance, photography
The French Touch
The power of connecting the world’s ar t collectors is that we can make the ar t market fast , secure and fair.
www.artlist.co
@artlistco
