after life communication plan - refibre.eu life communication.pdf · useful secondary raw material...

AFTER LIFE COMMUNICATION PLAN LIFE14 ENV/IT/00160 –REFIBRE LIFE

Date: 31/07/2018 - Revision: 1 pag.1/15

AFTER LIFE COMMUNICATION PLAN

PROJECT: LIFE14 ENV/IT/00160 - REFIBRE-LIFE

“Recycling of textile fibres from end-of-life tyres for production of new asphalts and plastic compounds”

DATE REVISION NOTES

31/08/2018 1 First emission

SUMMARY

1. THE PROJECT .............................................................................................................................................. 2

1.2 OBJECTIEVES ...................................................................................................................................... 2

1.3 ACTIONS ............................................................................................................................................. 3

1.4 RESULT ............................................................................................................................................... 3

2. COMMUNICATION AND DISSEMINATION PLAN ........................................................................................ 4

1.1 COMMUNICATION ACTIONS ............................................................................................................. 4

1.2 COMMUNICATION TOOLS ................................................................................................................. 9

3. AFTER-LIFE PLAN ...................................................................................................................................... 14

3.1 ACTION 1- Extension of the project ................................................................................................. 14

3.2 ACTION 2- Dissemination of results and use of communication materials .................................... 14

3.3 ACTION 3- Maintenance and update of the website ...................................................................... 14

3.4 ACTION 4- Continuing the collaboration between partners/stakeholders/LIFE projects ............... 15

3.5 ACTION 5- Promotion of REFIBRE results in future events/conferences ........................................ 15



1. THE PROJECT

The project LIFE14ENV/IT/000160 "Recycling of textile fibres from end-of-life tires for production of new asphalts and plastic compounds" leads to industrial application of textile fibres reuse from the recovery of ELTs (End-of-Life Tyres). The ETL (End Tires Life) is a waste and in current legislation can follow two different courses of treatment: recovery of materials or energy recovery. From the ETLs recovery the following materials are obtained: elastomeric rubber granules, harmonic steel, and textile fiber mainly composed of nylon, rayon etc. The granules of rubber and harmonic steel are recycled in multiple applications. The textile fiber, which represents about 10% of the PFU (considering the weight), has not any use and ends up in landfills or incinerators. The Project LIFE14 ENV/IT/000160 objectives are:

reducing of the waste amount that currently ends up in landfills or incineration; production of materials with added textile fibres by ELTs, with higher technical features; commercial exploitation of the recovered textile fibres; replicability of the activity and its results in the other EU countries.

The project LIFE 14 ENV/IT/000160 is the natural evolution of R&D activity supported by the POR MARCHE FESR 2007-2013, called: RTP Process - Design and development of a new product resulting from the reuse of textile fibres waste from the shredding process of ELTs. From this research two particularly interesting applications came to light:

Asphalt: the textile fibres properly dosed in street asphalt gives greater resistance to fatigue; that allows extending its average life;

Compound: the textile fibres, combined with other plastics (eg. Polypropylene and similar materials), increase the impact strength on the compound; this materials is suitable for the production of each type of crankcase, automotive components and similar products.

1.2 OBJECTIEVES

Textile fibres represent about 10% by weight of the end-of-life tyres (ELT) and every year, in Europe, about 320,000 tons of dirty fibrous material must be disposed as special waste. This results in negative impacts on the environment, in terms of GHG emissions and pollution, economic losses and public costs. REFIBRE action aims to overcome the two main existing barriers limiting ELT fibres recycling, these are:

the absence of useful and economically affordable applications for fibres reuse that makes it worthy of recycling

the lacking of proper treatment technologies for recovery of clean fibres. The ultimate goal of this project is 100% valorization of the ELT fibres material and finally transform it into a useful secondary raw material according to a “circular economy” thinking. This can be done only through a new appropriate treatment of the fibre aimed at improving its quality and features in order to prepare it for reuse.



The final result of the project LIFE14 ENV/IT/000160 was the industrialization of production on processes of asphalt and plastic compounds with added textile fibres by ELTs, in order to enter the market as a finished product.

1.3 ACTIONS

The actions implemented are the following: Treatment of the textile fibres, coming out of the recovery ELTs, to make it compatible with the

successive stages of processing; Audits of workability and optimization of mixtures in relation to the subsequent processing; Field-tests on physical / mechanical improvement of the finished product.

Specifically, the activities of the REFIBRE projec carried out were:

1. design, construction and validation of an innovative industrial pilot plant that enables ELT fibre treatment, cleaning and processing and makes the fibre recyclable and reusable;

2. production of new materials (plastic compounds, asphalts) modified with the fibre and demonstration of their superior technical features and economic suitability compared to traditional ones;

3. perform quantitative assessment of the environmental impact indicators by LCA and LCC aiming to prove cost/environmental effectiveness of the proposed new solutions;

4. promote the project and its results to stakeholders through targeted dissemination and networking (also with the support of the national association for recovery PFU, Ecopneus);

5. stimulate the stakeholders to the valorisation of the recycled fibre then following environmentally sustainable paths for material recovery in line with the EU waste legislation on ELV materials (2000/53/EC, DM 11/04/2011, D. Lgs. 152/06);

6. pave the way for replication and transfer of the results in other EU countries; 7. contribute to reach the target goals of the Roadmap for a Resource-Efficient Europe and the 7th

EAP, i.e.: maximise recycling, limit incineration or landfilling to non-recyclable materials, and reduce environmental emissions and pollution.

1.4 RESULT

In this chapter the environmental and socio-economic results of the project are reported, which allow the sustainability and transferability of the project outcomes. The REFIBRE team worked closely with stakeholders, policy makers and consumers to stress out the ecological relevance of eco-friendly products, like REFIBRE, to support and promote the acceptance and use of new green products containing different types of waste materials. Replicating this approach in other companies and countries, this could represent a good practice of producing asphalt o plastic compound using waste material that can be adopted in order to reduce and saving raw material , reduce energy, decrease the CO2 production during the process, and thus, presenting a significative impact on human health and environment. Textile fibre from ETL's per year: Italy: 40,000 tons/year, UE: 320,000 tons/year Assuming the replicability of the project in Italy the potential impact is as follows. Waste reduction:

6,500 tons/year waste in landfill 33,500 tons/year waste that goes to incineration



GHG emission reduction: emission reduction referred to the recycling of 1 ton of textile fibers

CO2 equivalent, about 4 Tons of CO2 equivalent for each Tonne of fibre used SO2 equivalent, about 10.8 Kg di SO2 equivalent for each Tonne of fibre used fine powders (PM2.5 , 5, 10), about 1.3 Kg of fine powders for each Tonne of fibre used

Use of recycled fibres as secondary raw material production of 200,000 tons/year of plastic PP compounds (20% by weight) - sufficient to make

about 13,300,000 bins with 240 litre volume for waste garbage collection produce 13,300,000 tons/year of reinforced asphalt (0.3% by weight) - sufficient for the

refurbishment of a 6,600 Km road

2. COMMUNICATION AND DISSEMINATION PLAN

The communication and dissemination activities and products carried out during the project include actions which cover the scientific, technical, outreach and educational aspects of the project.

1.1 COMMUNICATION ACTIONS

many dissemination activities have been done for Beneficiaries (internal dissemination), Operators, Scientific Community, Industry, all potentially concerned stakeholders and all levels of policy-makers: such as standardization bodies, European and national policy makers, universities, schools and European citizens, Students and General Public/Media . In particular dissemination objectives were to implement the appropriate tools for easy communication and to disseminate information among the REFIBRE beneficiaries and other stakeholders with interests in USE OF TEXTILES FIBER FROM ETL'S. In particular dissemination objectives are to implement the appropriate tools for easy communication and to disseminate information among the REFIBRE beneficiaries and other stakeholders with interests in USE OF TEXTILES FIBER FROM ETL'S. The papers follow the presentations carried out at regional national or international meetings and conferences, as indicated in Table 1. To ensure an effective dissemination of the advancements in the REFIBRE project a series of events were organized by the REFIBRE partners, as reported in table 1 to the wording “REFIBRE event”. REFIBRE was also present at national and international events, fairs, conferences, meetings, expositions, where the team participated in different ways (table 1). Technical or scientific papers have been published (or submitted or still preparation) as indicated in Table 2.

Table 1 – Poster and oral presentations during national and international meetings

Event Format Place/Date Title REFIBRE event Presentation/

Conference Chieti 09/29/2016

Gestione della manutenzione delle strade e utilizzo di sottoprodotti da riciclo di PFU: polverino di gomma e fibre della tela

The study was presented at a meeting with students, institutions and companies

Presentation/ Conference

Ancona July 2016

Analisi LCA della gestione del fine vita della tela proveniente dal processo STECA

Fair ECOMONDO Rimini Presentation Rimini Asfalti più green, silenziosi e durevoli: i risultati



with the Ecopneus 11/09/2016 delle recenti esperienze italiane

Fair UMBRIA BUSINESS MATCHING

Participation in the fair

Terni 25/11/2016

UMBRIA BUSINESS MATCHING AND INNOVATION PLACE, is the market and innovation event organized by Confindustria Umbria

Istituto Tecnico Tecnologico "Students-Sangallo"

Presentation/ Conference

Terni 01/17/2017

Presentation the Project REFIBRE Life to the students

Fair ASPHALTICA 2017 Participation in the fair

Verona , 22-25/02/ 2017

Technologies and solutions for road paving, safety and road infrastructures

Fair COMPOTEC 2017 Participation in the fair

Massa Carrara 29-31/03/2017

International Composite and Related Technologies Exhibition

National Congress CIAF 2017

Participation in congress

Perugia, 22-25/04/ 2017

Recycling of textile fibres from end-of-life tyres for production of new asphalts and plastic compounds

REFIBRE event Presentation/ Conference

Macerata 21/04/2017

Gestione della manutenzione delle strade e utilizzo di sottoprodotti da riciclo di PFU: polverino di gomma e fibre della tela

Territorial Circular Bioeconomy

Workshop Bologna 16/05/2017



Ancona 06/07/2017

Buone pratiche per impiego di materiali da riciclo - implicazioni e policy - esempi di applicazione nel settore strade e civile

Sardinia Symposium 2017

Abstract Poster

Santa Maria di Pula, 2-6/10/2017


Ministry of the Environment

Presentation Rome 12/12/2017

Cypriot life team (Ministry of Agriculture, rural development and environment) – study tour to life projects in Italy.


Rome 10/05/2018

Manutenzione delle strade, utilizzo della tela da riciclo di p.f.u. - risultati della sperimentazione

25th CIRP Life Cycle Engineering (LCE) Conference

Abstract Poster

Copenhagen (DK), 30 April – 2 May 2018,

Reuse of tires textile fibers in plastic compounds: is this scenario environmentally sustainable

Fair IFAT 2018 Abstract Poster

Monaco (DE), 14-18/05/ 2018.

Participation in the fair - Leading Trade Fair for Environmental Technologies


Fermo 05/07/2018

Convegno finale: risultati della sperimentazione

Global Conference on Sustainable Manufacturing conference

Abstract Poster

Kentucky (USA), October 2018


Table 2 – Technical and scientific papers

Journal Format Publishing Date

Title

2016 Procedia CIRP 48 Technical Paper

2016 Environmental Analysis of Different End of Life Scenarios of Tires Textile Fibers

Journal of waste managemet

Technical Paper

2017 Cost-benefit analysis of a circular economy project: a study on a recycling system for end-of-life tyres

23rd CIRP International Conference on Life Cycle

Technical Paper

2018 Environmental analysis of different end-of-life scenarios of tires textile fibers



Engineering

15th Global Conference on Sustainable Manufacturing

Technical Paper

2018 Reuse scenarios of tires textile fibers: an environmental evaluation

2018 Waste Management Technical Paper

2018 Investigating the feasibility of a reuse scenario for textile fibres recovered from end-of-life tyres

2018 Procedia CIRP Technical Paper

2018 Reuse of Tires Textile Fibers in Plastic Compounds: Is this Scenario Environmentally Sustainable

2018 Procedia Manufacturing

Technical Paper

2018 Reuse scenarios of tires textile fibers: An environmental evaluation

Journal of cleaner production

Technical Paper

2019 at the moment it was not accepted)

Resources, Conservation and Recycling

Technical Paper

2019 Recycling of reclaimed fibers from waste tires in hot mix asphalt

Construction and Building Materials

Technical Paper

2019 Hot bituminous mixtures including reclaimed fibers from waste tires: field and laboratory study

Some of the articles which appeared in the press, or the articles appearing in the web magazines. It is of particular interest that the web magazines reach not only the region but also have a much wider diffusion than printed journal/magazine, allowing a better communication of the project. Here are some noteworthy publications:

Publication on the website of the Ministry of the Environment in the "Life del mese” [“Life of the month"] section (June 2018). The importance of the web site allowed to reach experts in the sector of environment. http://www.minambiente.it/notizie/progetto-life-del-mese-di-giugno-2018-refibre-life



Publication in the SITEB journal (http://www.siteb.it/) The SITEB is an association that brings together companies and stockholders working in the roads and bitumen sector with over 250 members.



n. 5 publications in ECOPNEUS web site (http://www. ecopneus.it /) Ecopneus scpa is the non-profit company for the tracking, collection, processing and final destination of end-of-life tyres (ELTs) created by the major tyre manufacturers operating in Italy (Bridgestone, Continental, Goodyear-Dunlop, Marangoni, Michelin and Pirelli). ECOPNEUS is in Italy the reference point for the ELT’s sector. http://www.ecopneus.it/?s=Refibre



1.2 COMMUNICATION TOOLS

The communication tools are represented by the official website of the project (www.refibre.eu), the newsletters sent to all the people signed in the website mailing list as well as to all the people who participated to the events organized in the frame of the project. The REFIBRE team has been also active in websites OF the beneficiaries as well as in the project socials (facebook). In the following are reported the printed materials. Finally, the REFIBRE team realized a final video to explain the project and the results obtained.

REFIBRE LIFE notice boards

REFIBRE LIFE brocures



REFIBRE LIFE rollup

REFIBRE LIFE website



REFIBRE LIFE facebook page

REFIBRE LIFE final video



3. AFTER-LIFE PLAN

The After-LIFE Plan focuses on the main actions required for consolidating the very promising results of

LIFE-REFIBRE and on further extending the already consolidated network of public and private

stakeholders. We will especially focus on boosting the concrete application of our newborn technology in

the domain of reinforced road asphalts and plastic goods, as reinforcing them with scrap fibres from ELTs

through our special precast pellets is very promising from both a technical and an economic point of view.

Globally we anticipate to work on this front for no less than two years, but more probably fully developing

the potential for ELT’s fibres reuse in asphalts and especially plastic will take more due to the natural inertia

of technology and general implications in those sector, which in fact we will tackle by our further LIFE-

REFIBRE promotion initiatives. After-LIFE actions will therefore include:

1. extention of the project actions

2. dissemination of results and use of communication materials

3. maintenance and update of the website

4. continuing the collaboration between partners/stakeholders/LIFE projects

5. promotion of REFIBRE results in future events/conferences

It is worth to note that all the costs related to the after-life activities of the project will be covered by

beneficiaries of the project, made available for the continuation of the visibility of the project results.

3.1 ACTION 1- Extension of the project

Given the excellent results obtained, the Steca Spa and Tecnofilm Spa companies have filed a patent

application.

The patent does not represent a limitation on the replicability of the project, but on the contrary it

manifests the intention of the companies to continue and commercialize the products obtained.

Some commercial agreements are being defined and it is believed to be able to start the marketing of the

products (machine, worked textile fibre, compounds and modified bituminous conglomerates) as early as

the end of 2018.

3.2 ACTION 2- Dissemination of results and use of communication materials

The action consists in re-printing brochure and posters of the project to ensure that the dissemination

materials will target a larger audience both at the beneficiaries sites and during the events they participate.

PDF versions will be always available at the REFIBRE website and will be used to reach a wider public, both

national and international, also using the mailing lists used for the REFIBRE project. A video describing the

project will be used in events and activities in workshop/fair and made available in the website to ensure

visibility.

3.3 ACTION 3- Maintenance and update of the website

The REFIBRE website (http://www.refibre.eu) is a communication tool of main importance which

disseminates information in both English and Italian languages. The content of the website will be



constantly updated and the website will be maintained online during the next five years. Papers (scientific

and technical) will be uploaded when published.

We already established a sound mailing list that we will continue to use, also progressively adding new

contacts following our initiatives in the next few years. In addition, we will continue to upgrade the

assessment of project results thanks to the specific LIFE-REFIBRE questionnaires we already have for direct

fill-in on line, and that we will continue to distribute also during the events or via our partners.

3.4 ACTION 4- Continuing the collaboration between partners/stakeholders/LIFE projects

The collaboration between the partners of the REFIBRE project and the stakeholders of the sector will

continue even after the end of the project. We will put special emphasis on developing both particular

technical applications and new business in the two distinct sectors of road asphalts (boosting new the fibre-

reinforced one vs. traditional macadam at local, national and European level) and of new fibre-reinforced

plastic goods (especially Europallets and car bumpers or similar automotive parts).

The development of market for application of the textile fiber from ELT's will be a driving for the

development of the treatment technology. The producer (TIRES) of the prototype is activating

collaborations with major European producers and ETL's recovery Consortia (NGO like Ecopnues in Italy) to

replicate the technology on all ELT's processing plants.

Furthermore, REFIBRE project participates of the “Network Waste” (created from ECO TILES project) to

spread the concept of circular economy and stimulate synergies between industry and research on the use

of waste for new products.

The collaboration with other LIFE projects will be continued to explore other possibilities in the production

of new green materials.

3.5 ACTION 5- Promotion of REFIBRE results in future events/conferences

In the next few years the REFIBRE team will participate in some events: conferences, exhibitions, fairs,

seminars, oral or poster presentation, distributing brochures and making contacts.

As regards the fairs, we note the participation in:

Ecomondo: The green technologies expo - Rimini (IT)

Asphaltica : Technologies and solutions for road paving, safety and road infrastructures Verona (IT)

K 2019: International Plastics and Rubber Exhibition Düsseldorf (DE)

FSB: International trade fair for public space, sports and leisure facilities Cologne (DE)

The REFIBRE project will be promoted in all the events attended by the various beneficiaries, the DICEA and

DIISM department of the Polytechnic University of Marche.

The ECOPNUES consortium has made available to exhibit REFIBRE brochures in various events in which they

participate.

Furthermore, a corner will be set up in all the beneficiaries' premises where material relating to REFIBRE

will be exhibited.

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