ag and social media dan toland 01 21 10
Post on 21-Oct-2014
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This presentation was made as part of the Ag and Social Media eXtension web conference on January 21, 2010.TRANSCRIPT
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Using Social Media in Agriculture
Dan TolandOhio Farm Bureau Federation
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Web 1.0
• Static
• Brochure-like
• Time and money
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Web 2.0
• Fast connections
• Easy publishing
• Collaborative communication
• Mobile technology
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The Redesigned OFBF.org
The Old OFBF.org
Goal: Increase awareness, engagement, traffic, word of mouth
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Web Presence
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Hub and Spoke
Links
OFBF.org
TwitterBlogs
YouTube
• Old way: destination
• New way: information
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Social Media Statistics
• 350 million users spend > 8 billion minutes per day
• 100 million U.S. (5x larger than American Idol audience)
• 55 minutes per user
• Women age 55 and older are among the fastest growing adopters
• 3.5 billion pieces of content shared each week
• Estimated 50 million users
• 100 million expected by end of 2010
• Company usage skyrocketing
• Busiest from 9-5, M-F
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Comments Section
Share Function
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Web Polls Social Media Page
Connect Icons
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Ah-ha! Twitter Moments
Plastic Cow 10 Great Herbs
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Issue 2: Social Media
• Statehouse hearing tweets
• Action Alert notification
• Rallying members and followers through real-time, up-to-date posts
• Monitoring Issue 2 conversations as they happen
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Issue 2: User-Generated Content
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Issue 2: User-Generated Content
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Real-Time Reaction
• Reacting to conversations/thoughts as they happen
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Real-Time Reaction (continued)
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Portable video
• YouTube, Web site, Facebook, blogs
• Embeddable everywhere (viral)
• Hitting the right eyes
• Measureable
• Extends shelf-life
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Social Media Policy
• Encourage and empower
• Note blend of personal/professional
• Use common sense. Remember, posts are searchable and public
• Specify those using on behalf of an organization
• Tie into other communication policies
• Provide proper training. Encourage use of security settings
• Make participation optional
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Web site Impact
�• Increases:� All visits (50%), unique visits (56%) & new visits (6%)
Page views (35%)�� Avg. time on site (26% = 34 seconds)
• Traffic impacts� Increased referring sites by 14%� Direct traffic & referring sites are 57% of visits
50% are returning visitors�
May 28, 2009 – Jan. 13, 2010 vs. same period 1 yr. before
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Dan Toland
Office: 614.246.8233E-mail: [email protected]
Twitter: @d_tolandwww.tinyurl.com/OFBFsocialmedia
Communications Specialist
Ohio Farm Bureau Federation