Agencies of the future

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Jamming ideasFrom June 26 until July 10, 2012 a collaborative think tank of 13 partners calls for creative ideas about the agencies of the futurehttp://agenturenderzukunft.jovoto.com

The initiators

Joerg Jelden & frührotThe independent trend & transformation consultant Joerg Jelden initiated this project together with frührot from Vienna. Joerg is conducting this project http://www.jeldenttc.com http://fruehrot.at

What if ...

Companies start to insource creative tasks and once again establish their own communication agencies in-house?Like Samsung does with Cheilhttp://www.cheil.com

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Agencies work purely on the principles of self-organisation and motivation where projects are pitched internally, employees decide what project they work on and what role they take?Like Valve does:http://assets.sbnation.com/assets/1074301/Valve_Handbook_LowRes.pdf

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Agencies only have a core team of project managers plus a strong network of partners and freelancers?

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Agencies manage and nurture their community of partners and freelancers in order to broaden their portfolio and improve capacity?Like IBM does with Liquid

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Agencies excel at managing cooperations with suppliers, specialists competitors and other clients divisions?

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Agencies receive fees based on quality of the output or performance instead of time spent on the job?

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Agencies work more closely with start-ups and receive shares for taking care of all their communication tasks?

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Agencies bring brands and start-ups together and help to create compelling brand cases?

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Agencies develop and market their own products, content or intellectual properties instead of doing commisioned work only?Like Anomaly, Let There Be Dragons, Made by Many do:http://madebymany.com/blog/picle-developments

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Agencies would develop product and service concepts for clients and receive licensing fees?

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Agencies would be organised as collective, cooperatives, associations, partnership, sociocracies or institutes? http://en.wikipedia.org/wiki/Sociocracy

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Agencies would be loosely organized like a network of like-minded professionalsLike The Dark Horse has done http://www.thedarkhorse.de/we-are-people

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Agencies would embrace agile ways of working (iterative, rapid prototyping, Scrum, Kanban) and abandon linear waterfall processes?http://en.wikipedia.org/wiki/Agile_software_development

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Agencies would act like start-ups?http://www.slideshare.net/flbostic/lean-planning-for-nimble-agences-mirren-new-business-conference-2012

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Agencies try to reinvent themselves but clients stay conservative?

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Agencies avoid emails and meetings in favour of collaboration tools (Basecamp, Podio, Trello), internal microblogs, wikis etc.?

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Agencies would not have offices and workplaces anymore and work completely virtual across the globe?

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Agencies would gamify their internal ways of working in order to get more things done and increase fun at work?

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Agencies would act like venture capitalists and invest in promising start-ups and ideas?

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Agencies would work for and get paid by people instead of clients?

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Agencies would become educators/universities that train new talent on projects?Similar to Hyper Islandhttp://www.hyperisland.com

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The current value chain breaks and highly efficient creative factories take care of all production and adaption issuesSimilar to Tag Worldwidehttp://www.tagworldwide.com/en

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The importance of creative work further declines while administration, consulting, compliance, security and legal issues gain ground?

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Agencies only develop strategies, concepts and ideas?

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Agencies become kindergartens so that little ones are taken care of while staff is more at ease and inspired?