agency selection
DESCRIPTION
TRANSCRIPT
Proven Agency Search And Selection Process
Proven Agency Search And Selection Process
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What We Do: Agency Search
What We Do: Agency Search
Creative AgenciesMedia AgenciesDigital AgenciesPR FirmsMulti-Cultural AgenciesSEO AgenciesDesign FirmsPromotion AgenciesProduct Placement FirmsSocial Media Agencies
Creative AgenciesMedia AgenciesDigital AgenciesPR FirmsMulti-Cultural AgenciesSEO AgenciesDesign FirmsPromotion AgenciesProduct Placement FirmsSocial Media Agencies
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Other Services Other Services
Agency Roster OptimizationAgency Performance Benchmarking And Audit
Channel Integration ConsultingClient-Agency Relationships Management
Marketing Procurement
Agency Roster OptimizationAgency Performance Benchmarking And Audit
Channel Integration ConsultingClient-Agency Relationships Management
Marketing Procurement
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Bespoke Approach To Agency Search
Bespoke Approach To Agency Search
Situation And Needs AnalysisKnowledge-Based RFP Process
S.M.A.R.T Scoring System: Strategy.Team.Ambition.ROI.Technology
Situation And Needs AnalysisKnowledge-Based RFP Process
S.M.A.R.T Scoring System: Strategy.Team.Ambition.ROI.Technology
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Agency Selection Funnel
Agency Selection Funnel
Phase 1: DiscoveryPhase 2: QualifyingPhase 3: SelectionCompensationContractOn-BoardingEngagement
Phase 1: DiscoveryPhase 2: QualifyingPhase 3: SelectionCompensationContractOn-BoardingEngagement
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1. Discovery Phase1. Discovery PhaseMeet With Point Person To Establish Search Protocol
Form Selection CommitteeConduct Audit Of NeedsDraft Search And Selection Objectives And Criteria
Draft Agency Scoring Protocol
Meet With Point Person To Establish Search Protocol
Form Selection CommitteeConduct Audit Of NeedsDraft Search And Selection Objectives And Criteria
Draft Agency Scoring Protocol
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2. Qualifying Phase2. Qualifying PhaseApproach Agencies To Assess Interest In Participating
Issue NDA’s And RFP’s To Approved Agencies
Selection Committee Reviews RFP’s And Issues Invitations To Semi-Finalists
Semi-Finalists Present Credentials In Person
Approach Agencies To Assess Interest In Participating
Issue NDA’s And RFP’s To Approved Agencies
Selection Committee Reviews RFP’s And Issues Invitations To Semi-Finalists
Semi-Finalists Present Credentials In Person
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3. Selection Phase3. Selection PhaseSelection Committee Narrows Agency List To Finalists
Assignment Brief Is PreparedStrategic And Creative Work Sessions To Allow Client To Assess Chemistry With Agency
Review Of Compensation ProposalsFinalists Present And A Winner Is Selected
ContractOn-Boarding Plan
Selection Committee Narrows Agency List To Finalists
Assignment Brief Is PreparedStrategic And Creative Work Sessions To Allow Client To Assess Chemistry With Agency
Review Of Compensation ProposalsFinalists Present And A Winner Is Selected
ContractOn-Boarding Plan
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TimingTiming
Phase 1: 2-3 WeeksPhase 2: 3-4Phase 3: 6* (Including Contract)
Phase 1: 2-3 WeeksPhase 2: 3-4Phase 3: 6* (Including Contract)
*Contract Agreement May Take Longer. A Letter Of Intent MaySubstitute In The Short-Term
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10 Most Important Rules: How To Select An Agency10 Most Important Rules: How To Select An AgencyDon’t Hire An Agency, Hire An Agency Culture
Talent Rules - Get The measure Of The People That Will Work On The Business
Set ExpectationsDecide Who Are The DecidersAvoid Inviting A Cast Of Thousand
Don’t Hire An Agency, Hire An Agency Culture
Talent Rules - Get The measure Of The People That Will Work On The Business
Set ExpectationsDecide Who Are The DecidersAvoid Inviting A Cast Of Thousand
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How To (Cont.)How To (Cont.)
Use The RFP To Collect Knowledge, Not Data
Don’t Restrict Your Search By Size Or Geography
Don’t Choose By Price AloneHire An Agency Based On Its Future, Not Its Past
Don’t Change Agencies Just For The Sake Of Changing Agencies
Use The RFP To Collect Knowledge, Not Data
Don’t Restrict Your Search By Size Or Geography
Don’t Choose By Price AloneHire An Agency Based On Its Future, Not Its Past
Don’t Change Agencies Just For The Sake Of Changing Agencies
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Post-Selection Post-Selection
Our Role Does Not End With The Agency Selection. We Stay With You Even After The Selection Is Made, Making Sure That The New Partnership Is Functioning Well
On-Boarding Is A Critical Phase, Requiring Both Side To Establish A Contract Of Behavior And Expectations
Our Role Does Not End With The Agency Selection. We Stay With You Even After The Selection Is Made, Making Sure That The New Partnership Is Functioning Well
On-Boarding Is A Critical Phase, Requiring Both Side To Establish A Contract Of Behavior And Expectations
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CompensationCompensation
Fee Agreement Should Guarantee The Agency Fair Profit Margins To Remain Competitive, Hire The Best Talent, And Train It Properly
At The Same Time, Agencies Should Assume Some Of The Risk That Clients Do, And Have “Skin In The Game”
60-70% Of The Agency’s Profit Should Be Performance Based, Using Performance Metrics And Demonstrable Efficiency Improvement KPIs.
Fee Agreement Should Guarantee The Agency Fair Profit Margins To Remain Competitive, Hire The Best Talent, And Train It Properly
At The Same Time, Agencies Should Assume Some Of The Risk That Clients Do, And Have “Skin In The Game”
60-70% Of The Agency’s Profit Should Be Performance Based, Using Performance Metrics And Demonstrable Efficiency Improvement KPIs.
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Our PledgeOur Pledge
We Do Not Charge Agencies To Be Included In A Search
Our Goal Is To Save Our Clients And Agencies Time And Money By Keeping The Review Focused
We Believe That Agencies Should Be Treated Respectfully And Professionally
We Do Not Charge Agencies To Be Included In A Search
Our Goal Is To Save Our Clients And Agencies Time And Money By Keeping The Review Focused
We Believe That Agencies Should Be Treated Respectfully And Professionally
