agenda - onecause€¦ · webinar | august 28, 2018 • year-end giving 101 ... gamification try...
TRANSCRIPT
YEAR-END GIVING MADE EASYWEBINAR | AUGUST 28, 2018
• Year-End Giving 101• Online Giving Solution• A Closer Look• Online Giving Tips• Q&A
Agenda
Session Hosts
Kelly Velasquez-HagueVP of Content Marketing
& Engagement
Steve LauschDirector of Product
Marketing
CHALLENGE:
Stand Out
Online Giving Growth
YEAR-END GIVING IS HERE!
GIVINGSOLUTION
ONLINE
Year End Giving
Giving Days
Awareness Days & Months
Disaster Relief
WHAT’S YOUR FOCUS?
WHY THEONLINE GIVING SOLUTION?
1. FAST & EASY
2. MOBILE-OPTIMIZED
3. BUILT FOR ENGAGEMENT
4. SECURE
1. Full-featured microsite
2. Embedded options
a) Modal
b) Inline form
c) Widget
3. Pre-Built Templates
MORE THAN JUST ADONATION FORM?
• Full menu/navigation
FULL-FEATUREDMICROSITE
• Social Engagement
o Custom progress thermometer
o Gallery w/ hashtag aggregation
o Timeline
o Donor Wall
• Pervasive CTAs
EMBEDDED OPTIONSMODAL
• Single browser experience
• Custom donation levels ($, imagery, impact)
• Social proof
• “Patron pay”
• Tribute & memorial giving
• Custom form questions
EMBEDDED OPTIONSINLINE FORMS & WIDGETS
• Total flexibility
• Brand conscious
• Mobile-optimized
• Fast & easy to embed code
HELP US REACH OUR GOAL OF RAISING $100,000
Thanks to your generous donations, we can provide a year of clean water for 4,400 children or pay the salary for 11 teachers.
• Perfect for existing websites
ALL OF THE ABOVE!
Inline Form
Full-featured Microsite
HELP US REACH OUR GOAL OF RAISING $100,000
Thanks to your generous donations, we can provide a year of clean water for 4,400 children or pay the salary for 11 teachers.
FundraisingWidget
Modal
X
A CLOSER LOOK
http://assets.greatfeats.com/sites/charity1/index.htmlhttps://demo.greatfeats.com/giving-tuesday-2018
1. AUTISM DAY OF GIVING
2. HURRICANE HARVEYDISASTER RELIEF
CUSTOMER SUCCESSTHE AUTISM SOCIETY OF TEXAS
ONLINE GIVING
TIPS
TIP 1: INSPIRATIONPut a face on itMake your cause humanFaces, eyes, emotion
TIP 2: PERSONAL IMPACTSingle donor giftsUse social proofQuantify impact
TIP 3: AMPLIFICATIONTry social listening Find ambassadorsMake social easy
TIP 4: GAMIFICATIONTry leaderboardsUse contests/matchesFoster competition
TIP 5: CLICK & GIVEAll about 3 step giftsMobile experience 100%Clear CTAs
Q & A
Introductory Offer
Multi-Select:
❑ Yes, I want to talk to someone!
❑ No, I am good!
Let’s take a Poll
Would you like more information on Online Giving Solution??
