Agent Marketing Suite

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Presentations .....................................................................3

Property Marketing ...........................................................11

Campaigns and Client Touches ..........................................19

Contents

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- Pre-listing Presentation

- Listing Presentation

- Buyer Consultation

Presentations

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Pre-listing Presentation

This pre-listing presentation is provided to your associates as

a piece to be emailed or hand delivered to potential clients

in advance of the listing presentation. It is a comprehensive

document outlining the value their Keller Williams agent will bring

to the transaction as an overview of the sales process and pricing

strategies. This document is ready for you to localize according to

real estate sales processes in your region.

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SAMPLE PAGES

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Listing Presentation

This listing presentation is intended as a print document to be

reviewed with potential clients when securing a listing agreement.

Covering all aspects of the listing process, including pricing

strategy, preparation for sale, communication expectations and

marketing of the property, this document will ensure your agents

are empowered to secure more listings. This document is ready

for you to localize according to real estate sales processes in

your region.

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SAMPLE PAGES

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Buyer Consultation

When your agents are preparing to represent a buyer, this

document outlines all of the key questions a buyer must consider

when searching for a property, ensuring the agent is prepared

to quickly and efficiently locate the right property for the buyer.

The presentation also highlights the value that the agent will

bring to this process including simplifying the search process

and negotiating on their behalf. This document is ready for you to

localize according to your local real estate market.

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SAMPLE PAGES

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- Property Fliers

- Open House and Just Sold Postcards

- Yard Signs

Property Marketing

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Property Fliers

When your agents are ready to begin marketing a property, these

pre-designed fliers make the process quick and simple, ensuring

a professional appearance for all of their listings.

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SAMPLE PAGES

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Open House, Just Listed & Just Sold Postcards

These direct mail postcards allow your agents the opportunity

to leverage a new listing or recently sold property as a way to

promote themselves as a proven real estate agent in the area.

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SAMPLE PAGES

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Yard Signs

Ensuring a professional appearance for all Keller Williams listings

in your area is simple with the help of the use of these modern,

simple and striking yard signs. If you choose to allow agents to

alter them in order to highlight their own brand, a style guide is

also provided, outlining key branding guidelines. You may choose

to edit this document to suit your local needs.

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SAMPLE PIECES

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Campaigns andClient Touches

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“Did You Know?” 12-Direct Campaign

1 touch per month for 12 monthsThis year-long, monthly campaign was designed for agent

outreach to unmet prospects. Providing helpful household tips,

this campaign provides value to a consumer, and introduction

to the agent they should call when they’re ready to buy or sell a

property.

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SAMPLE PIECES

Screen shot emails in eEdge

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Holiday 12-Direct Campaign

1 touch per month for 12 monthsThis year-long, monthly campaign was designed as another

option for agent outreach to unmet prospects. This campaign

celebrates major holidays around the world and is easily localized

to suit the holidays most widely celebrated in your region.

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SAMPLE PIECES

Ashley did these with John, in our folder

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Buyer 8x8 Campaign

1 touch per week for 8 weeksWhen your agents meet a potential buyer, this campaign is

designed to solidify the relationship and create urgency. Weekly

touches ensure the agent stays top-of-mind with the buyer until

they’re ready to begin the process.

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SAMPLE PIECES

S:\Departmental\Marketing\Design Projects\Technology\eEdge\Marketing Design Cen-ter\KWW\KWW_Buyer 8x8_I Can Help

in salesforce

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Seller 8x8 Campaign

1 touch per week for 8 weeksWhen your agents meet a potential seller, this campaign is

designed to solidify the relationship, creating confidence that

the agent is the professional best prepared to list and sell their

property. Weekly touches ensure the agent stays top-of-mind

with the seller and prepares them to property price the property

according to the current market.

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SAMPLE PIECES

in salesforce

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33 Touch Campaign

33 touches over the course of 1 yearThe 33 Touch campaign is designed to help your agents to

“touch” every person in their “met” database 33 times per year.

The purpose of this high-touch campaign is to keep the agent’s

name in front of people they know, consistently reminding them

of the value the agent brings and increasing the likelihood of

repeat business and referrals.

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SAMPLE PIECES

S:\Departmental\Marketing\Design Projects\Technolo-gy\eEdge\Marketing Design Center\KWW\KWW-Agent-33-Touch

Take off header

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“I’ve Joined Keller Williams”

1 touch per week for 8 weeksThis campaign was created specifically to announce that an

agent has joined Keller Williams Realty to their current database

of contacts, including those they’ve done business with in the

past, professional contacts and personal relationships. Over eight

weeks, this campaign highlights why the agent chose to make

the professional move to Keller Williams and the immense value

that provides to their buyers and sellers.

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S:\Departmental\Marketing\Design Projects\Technol-ogy\eEdge\Marketing Design Center\KWW\KWW-Agent-33-Touch

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Direct Mail Pieces

Whether celebrating the purchase anniversary of a client’s home

or “farming” for new business in a specific area, a number of

professionally designed postcard templates are available for your

agents to customize and mail as they see appropriate in their

business.

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S:\Departmental\Marketing\Design Projects\Technology\eEdge\Marketing Design Cen-ter\myMarketing\Postcards