Digital Storytelling through Digital Media

Agentic Communications, Inc. Phillip Djwa

Suite 701 – 207 West Hastings Phone: 604-255-2131x101

Fax: 604-255-2505 phillip@agentic.ca

@phillipdjwa

Theory of Change •  Personal stories are one part of

storytelling •  Digital storytelling is “tell me a

story, but make it about me” •  Digital media can create an

effective narrative that •  Ladder of Engagement is effective

for online visitors •  Engagement is key to increasing

stickiness and memorability •  We look to convert visitors into

taking action

Member- ship

Offline Action

Donate

Sign-up for list

Sharing with peers

First visit to Site

Our Framework

Transformation Digital Media

Projects (designed to engage

and excite)

Adjacent Properties

(secondary online such as Blog or Campaign site)

Core Online Presence

(main website)

Transformation Project Attributes

Engage Audience

Tangible results

Start a relationship

Shareable

SARAH HARMER: DRAWN TO THE WILD Draw on a video still and a $1 is donated.

This project was designed to allow Canadians to illustrate a video still and then submit it to have Mountain Equipment Co-op donate a $1 to save the Niagara Escarpment. Built in Flash, and list building through a CRM. Over 1800 video frames were created.

CANADA CODE Submit a photo and remix it with other Canadians

This was based on Canadians contributing to the Cultural Olympiad their photos and then remixing words and photos together.

GLOBAL ZERO: SURVIVE THE BLAST A Facebook application designed to drive engagement

Facebook application that leveraged Open Graph to have a game that “saves” friends and then let’s them share it on their wall. HTML5 and Facebook Open Graph. English, French and German. List building through Salsa CRM. Over 20,000 people completed the simulation.

MEC: BIG WILD BIG WATER A website driving engagement through a photo contest

MEC wanted to highlight the water across Canada as something that was more than just oceans. This photo contest was very successful in loading thousands of beautiful pictures from Canadians concerned about marine protection.

So what is a Compelling Story?

With credit to NTC, Rally, Sue Citro and Steve Daignault

Video examples •  http://www.youtube.com/watch?

v=LjT1sRAKnEI&list=UUot7TSJfrZ3a0McduoFeYuA&index=72

•  http://www.youtube.com/watch?feature=player_embedded&v=AcRzO9LiaVI

•  http://www.youtube.com/watch?feature=player_embedded&v=cbn6QjSXmeA

Agentic Communications, Inc. Contact: Phillip Djwa

Phone: 604-255-2131x101 Fax: 604-255-2505 phillip@agentic.ca

@phillipdjwa