aggressive black hat seo trends & techniques ziv dascalu amonetize ltd
TRANSCRIPT
Aggressive Black Hat SEO
Trends & TechniquesZiv Dascalu
Amonetize Ltd.
Follow the money…
In the past, BlackHat SEO concentrated around the “PPC” industries (Porn, Pills & Casino)
Now days, the big money to be made is in the downloadable content (download of FREE Software, eBooks, Movies, Games and any other FREE digital content)
So you find there BlackHat SEO as well
What Amonetize Does ?
Amonetize offers an advance and innovative monetization optimization
platform
in Short: WE MAXIMIZE THE MONEY YOU MAKE OF YOUR WEBSITE
How Site Owners Make Money from
downloadable content? Amonetize provides an installer that wraps any
digital content (Software, Games, Movies, eBooks…), Once a visitor download the content, he is offered additional FREE 3rd party software to install, the Site owner gets paid per each user that accepts the offer.
You can get up to $2.5 per each such download!
Downloadable content is the PERFECT industry for
Organic SEO• Unlimited number of keywords (Any software
name, movie title, ringtone, eBook etc.)• Big money being made from worldwide traffic
without the need for visitors to buy anything• Non branded sites are trusted by visitors• Demand is worldwide and increases daily,
people want free digital content
Competitive Industries
• Different type of animal• Competition landscape changed
over the years• Highly concentrated and
aggressive• It’s a war out there
Playing the bad guy
• Sometime the best method to move forward is to “eliminate” the sites above you
• When things go wrong – knowing what to check is crucial
• Exposures awareness helps solve problems faster
Disclaimer
DisclaimerGet out NOW if you do not agree !
Links -> Incoming -> Old
• Link target change requests• Complaints on linking
accountability• TM threats• Fake notices from Google
Links -> Incoming -> New Ones
• Link networks above the fold & farms• Banned / Hacked sites• Fake profiles with spam words• Blog / guestbook / chat / twitter spam• Link buy requests to M /Y/G employees• Push huge amount from same site +
sub domains on same IP
Links -> Outgoing -> Methods
• XSS• Hacks• Widgets and code injection• Links in posts, comments,
testimonials and other UGC
Links -> Outgoing -> Destinations
• Banned sites• Big banned link buyers• Malicious sites• Bad neighborhoods
On Page• Parameters spam for duplicate content• UGC sub domains• Un moderated forums spam on the
target domain• posts, comments, testimonials and UGC• Hacks and injecting Hidden spam
content (1 pixel fonts, DHTML tricks, cloaking)
Site Wide - Internal
• Cloaking & .htaccess• Robots.txt• Hidden Noindex, nofollow• XSS for content• XSS for links injection• Many new domains with spam content
and same contact info linked to target
Web Master Tools
• Get Access through social hacking• Location change• Geo targeting• Ignore pages• Address relocation• Stupid reconsideration requests
External
• DMCA & TM wars: owner, hosting, DNS providers, registrar, search engine
• Take untaken brand TLDs• Change IP geo targeting requests• Influence search engines suggestions• Multiple proxy site duplication• Mobile / Email / Skype / IM spam• Abuse freshness to position push
results
Presentation related• Video, Images (, Maps ?)• News & PR• Social, post bad titles on UGC forums,
blogs etc.• Mechanical Turk like and click bots hired
User feedback (remove from results, in and immediately out and such)
PPC• Click bots on other sites and on the target site• Post public freelance project requests for click
fraud• Use PPC advertiser ID on abused sites• Abuse adsense account score using PPV• Use 3rd party remarketing tricks for scaring
potential clients away
Critics (G,Y,M….)• Hire people to tell on link buying that the
target site did (or was done for…)• Post in forum how the target site tricked
the SE and got away with it• Report click fraud done from target site• Report spyware injection from target site• Annoy SE stuff with spam from target site
Analytics
• Change user behavior information by using paid surfing services
• Cloaked and fake queries and search terms traffic
• Buy botnet fake traffic trends
Hack
• 302 hijack• Cross domain canonization • Cloaked 301 redirection• Cloaked java script redirection and
telling on it• Geo targeted DNS poisoning• Fake CC sales
Human Resources
• Eliminate SEO stuff by hiring• Distribute SEO team members
resume online as job seekers• Trash SEO team results in
management eyes• Get your own person inside
Social Media
• Trash reputation on all social media sites and push with links
• Follow all brand conversations and engage to give bad feedback
Affiliates network
• Position an affiliate link instead of homepage
• Trash affiliate program in UGC• Contact all affiliates as a fellow
affiliate and tell them about a bad experience you had with the affiliate program
Denial Of Service (DDOS)
• Target site• Same IP site• Resources yank
Maximize Your Monetization 196 Monetized Countries
500 Million Installs 95% Conversion rate
Monetization Starts HERE!www.Amonetize.com
